Role Description Affiliate is TrendLife’s single largest area of untapped potential. The ambition is to scale affiliate revenue by 4–5x. Today, TrendLife operates across Rakuten Advertising, Impact Radius, and CJ Affiliate, but the channel is significantly underperforming — limited partner recruitment, maintenance-mode operation, no cohesive global architecture. You’ll own this transformation end-to-end: - Aggressive publisher business development - Platform decisions - Commission optimization - Fraud prevention - Incrementality measurement You’ll use AI as your unfair advantage: - AI-powered partner discovery to identify high-value publishers at scale - Claude Code to build your own tracking dashboards and commission models - Automated outreach workflows - AI-driven fraud detection You’ll move faster than a traditional affiliate manager because you’ll automate the operational overhead and spend your time on relationships and strategy. Qualifications - 5–7+ years in affiliate marketing, partnerships, or business development — ideally multi-region with a genuine network of publisher relationships you can activate immediately - Deep knowledge of major affiliate platforms (Rakuten, Impact, CJ), tracking technology, and attribution challenges - Proven track record of scaling affiliate programs through active publisher recruitment — not just managing existing partners - Genuine AI fluency: you already use or are eager to adopt AI tools for partner discovery, outreach automation, data analysis, and workflow efficiency — experience with Claude Code, Python, or similar is a differentiator - Strong analytical approach: you can model commission scenarios, run incrementality tests, and separate signal from noise in partner performance data - Experience with fraud detection, compliance, and partner quality management at scale - A learning mentality — you’ll be building new AI-powered workflows from scratch and need to enjoy that process - Familiarity with consumer technology, cybersecurity, or subscription verticals is a strong plus Requirements - Design and govern the global affiliate program: commission structures, partner tiering, promotional calendars, and brand safety standards - Evaluate platform consolidation across Rakuten, Impact Radius, and CJ — use AI to analyze partner overlap, revenue attribution, and cost efficiency across platforms to inform the recommendation - Build a 6-month growth roadmap with specific milestones, recruitment targets, and revenue projections toward the 4–5x ambition - Own the strategic decision on agency vs. in-house execution for affiliate - Lead aggressive partner recruitment: use AI tools for partner discovery at scale — identifying high-value affiliates across technology review sites, personal finance publishers, digital lifestyle creators, coupon/deal sites, and strategic technology partners - Build automated outreach workflows: AI-drafted personalized pitches, follow-up sequences, and partner onboarding communications - Develop clear timelines from identification to activation, with AI-powered pipeline tracking - Source non-traditional partnerships: content creators, influencer programs, and strategic distribution deals in consumer cybersecurity - Use AI to build your own affiliate performance dashboards — daily revenue tracking, partner contribution analysis, and trend detection without waiting for network reporting cycles - Ensure affiliate activity is genuinely additive — build incrementality testing frameworks using AI-assisted analytics to separate real partner-driven revenue from brand-riding activity - Partner with Performance & Analytics on attribution clarity, integrating affiliate measurement into the broader analytics framework - Use AI and machine learning for commission optimization, performance prediction, and automated partner scoring - Own the affiliate technology stack: tracking platforms, fraud detection, partner discovery, and payout management - Use Claude Code or Python to automate reporting, payout calculations, and compliance monitoring - Deploy AI-powered fraud detection: pattern recognition, anomaly detection, and automated flagging of suspicious activity - Manage contract negotiations and network commercial terms across regions - Work with regional acquisition leads who own local activation and partner priority - Coordinate with the agency on affiliate scope — define clear swim lanes between in-house and agency responsibilities - Partner with marketing and PR on co-branded campaigns and product launch activation through the partner channel - Align with the SEO/content team to avoid cannibalization between organic and affiliate-driven coupon/deal content Benefits - At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. - Our diversity and multicultural workforce are key contributing factors to our success across the globe. - Trend Micro provides equal employment opportunity for all applicants and employees. - Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.