Pearson Virtual Schools, formerly Connections Education and a division within Pearson, is a leading provider of accountable, high-quality virtual education solu
Advanced Specialist, Geo Marketing
Location
Turkey
Posted
7 days ago
Salary
0
Seniority
Senior
Job Description
Advanced Specialist, Geo Marketing
Pearson
• Lead the development and execution of market-focused initiatives across the PTE and Institutional in Türkiye. • Serve as the primary marketing contact for Türkiye across regional and local stakeholders. • Execute local brand and marketing initiatives that strengthen awareness and understanding of Pearson's value proposition. • Ensure consistent execution of brand guidelines across all customer-facing activities and materials. • Lead the localization and adaptation of global and regional marketing collateral for the Turkish market. • Support sales and channel teams through the execution of market activation initiatives that generate customer engagement and business opportunities. • Develop and execute segment-specific marketing activities aligned to PTE and Institutional. • Partner with sales teams to prioritize opportunities, support customer journeys, and strengthen conversion efforts. • Support and collaborate with strategic distributors to implement local marketing and customer engagement plans.
Job Requirements
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- 4–7 years of experience in marketing, trade marketing, market development, customer marketing, channel marketing, or a similar commercial role.
- Experience working with distributors, institutional customers, or channel partners.
- Strong analytical and business planning capabilities.
- Demonstrated ability to manage multiple stakeholders and influence across functions.
- Strong communication, presentation, and project management skills.
- Fluency in Turkish and English.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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