• Liderar la gestión integral de las plataformas digitales de Legados • Construir y hacer crecer las comunidades online de Legados • Crear contenidos propios —gráficos, audiovisuales y escritos • Gestionar la conversación diaria con nuestras audiencias • Proponer el calendario editorial mensual de redes sociales • Elaborar la propuesta de estrategia anual de redes sociales • Traducción de mensajes clave y la narrativa institucional a formatos adaptados • Producir piezas gráficas para publicaciones, stories y campañas • Crear y editar contenido audiovisual adaptado a los requisitos de cada canal • Redactar textos y copys para publicaciones • Monitorizar la actividad en redes: responder comentarios y mensajes directos • Elaborar informes de rendimiento mensuales y trimestrales

• You own the content plan for Instagram, TikTok and LinkedIn — from planning and briefing to publication. • You brief and coordinate our Creative Team, Motion designers, marketing colleagues and other stakeholders. • You manage our community at scale and actively engage with comments, DMs and user-generated content. • You oversee influencer and UGC collaborations end-to-end — from selection through briefing and content review to performance tracking. • You coordinate paid-social storytelling together with the UA Manager and ensure alignment between organic and paid activities (without direct responsibility for paid ads). • You measure and report relevant social KPIs weekly and monthly — reach, engagement, follower growth as well as app-install and tip-team attribution. • You work closely with Legal to ensure compliance with regulatory requirements (especially GlüStV, GGL) without restricting creative approaches. • You are on-site for major brand activations to produce content and generate maximum attention. • You identify and test new channels such as Pinterest, Reddit and others.

• Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels. • Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement. • Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work. • Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget. • Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality. • Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.

• Assist the Social Media Manager in brainstorming, developing, and executing innovative social media campaigns and content calendars for multiple clients. • Create, curate, and schedule engaging content (text, image, and video) across major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and others. • Monitor and actively engage with client social media communities, responding to comments, reposts, messages, and mentions promptly and professionally while maintaining client brand voice. • Utilize social media management and analytics tools (e.g., platform native insights, Hootsuite, Sprout Social, HubSpot) to track, measure, and analyze campaign performance and audience growth. • Conduct continuous research on current social media trends, platform updates, best practices, and new industry innovations to inform strategy. • Help optimize social media posts for maximum reach and effectiveness, including proper use of hashtags, geotags, and relevant keywords for search engine visibility. • Assist with administrative tasks, including preparing detailed performance reports and maintaining client asset organization.