• You own the content plan for Instagram, TikTok and LinkedIn — from planning and briefing to publication. • You brief and coordinate our Creative Team, Motion designers, marketing colleagues and other stakeholders. • You manage our community at scale and actively engage with comments, DMs and user-generated content. • You oversee influencer and UGC collaborations end-to-end — from selection through briefing and content review to performance tracking. • You coordinate paid-social storytelling together with the UA Manager and ensure alignment between organic and paid activities (without direct responsibility for paid ads). • You measure and report relevant social KPIs weekly and monthly — reach, engagement, follower growth as well as app-install and tip-team attribution. • You work closely with Legal to ensure compliance with regulatory requirements (especially GlüStV, GGL) without restricting creative approaches. • You are on-site for major brand activations to produce content and generate maximum attention. • You identify and test new channels such as Pinterest, Reddit and others.

• Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels. • Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement. • Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work. • Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget. • Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality. • Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.

• Assist the Social Media Manager in brainstorming, developing, and executing innovative social media campaigns and content calendars for multiple clients. • Create, curate, and schedule engaging content (text, image, and video) across major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and others. • Monitor and actively engage with client social media communities, responding to comments, reposts, messages, and mentions promptly and professionally while maintaining client brand voice. • Utilize social media management and analytics tools (e.g., platform native insights, Hootsuite, Sprout Social, HubSpot) to track, measure, and analyze campaign performance and audience growth. • Conduct continuous research on current social media trends, platform updates, best practices, and new industry innovations to inform strategy. • Help optimize social media posts for maximum reach and effectiveness, including proper use of hashtags, geotags, and relevant keywords for search engine visibility. • Assist with administrative tasks, including preparing detailed performance reports and maintaining client asset organization.

Title: Social Media Specialist Location: Remote Job Description: Full Time Entry Level Level: Journeyman | Work Location: Remote This position is contingent upon contract award. ABOUT THE ROLE Red Carrot is seeking a Journeyman Social Media Specialist to support the customer's External Affairs office. This role leads social media content development and management for one of the federal government's most active and mission-critical communications programs. KEY RESPONSIBILITIES - Develop and manage a content bank including social media posts, infographics, illustrations, photography, captions, blogs, and podcasts for customer's social and digital media channels - Work with customer divisions and program offices to identify, produce, and coordinate content - Create digital media content incorporating photo, video, audio, and animated elements to convey the agency mission - Provide analytical, metrics, and scheduling support across all customer social platforms - Provide edits, updates, and corrections to customer web content via the approved web publishing process - Produce weekly social media analysis reports - Monitor social media engagement metrics and provide strategic recommendations MINIMUM QUALIFICATIONS - BS/BA in Communications, Marketing, Journalism, or related field - Minimum 5 years of demonstrated experience managing and creating content for social media platforms - Experience developing social media strategies, monitoring engagement metrics, writing posts, and creating multimedia content including videos, graphics, and infographics - Federal government or public sector social media experience preferred - Ability to obtain a DHS Fitness Determination Benefits at Red Carrot:     At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.      - Training and Development – Tuition reimbursement and professional trainings for eligible employees. - Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.      - 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.      - Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.           - Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.    About Us: Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise. From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented — and it's how we deliver work that actually moves the needle. We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline — it's the standard we hold ourselves to on every engagement. Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit their mission — and their moment. We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.