• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic • Conduct thorough keyword research and analysis to identify opportunities and optimize content • Implement on-page SEO best practices, including optimizing meta tags, headers, URLs, and content • Perform technical SEO audits and recommend solutions to improve website performance, crawlability, and indexing • Collaborate with the content team to create and optimize high-quality, SEO-friendly content • Develop and execute link-building strategies to improve domain authority and search engine rankings • Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Search Console, and other SEO tools • Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the market • Keep abreast of the latest SEO trends, search engine algorithm updates, and industry best practices • Adhere to company policies and procedures • Meet or exceed performance targets for related KPIs • Continuously improve knowledge of products, services, and processes by participating in training programs and continuous learning modules • Collaborate with other departments as needed • Maintain a positive, empathetic, and professional attitude toward customers and colleagues at all times • Perform other duties as assigned

Title: Supervisor, Search & Discoverability Locations: Phoenix, Arizona Durham, North Carolina Irvington, New York New York, New York Hybrid Job Description: Activation - The Operators & Negotiators We are a 1,000-piece puzzle. Each of us is essential, interconnected, and intentionally designed. Together we create something powerful: media that matters, growth that lasts, and a culture we are proud to build. As part of our Activation team, The Operators & Negotiators, you transform strategy into action and intention into measurable outcomes. Search is one of the most powerful expressions of audience intent and brand discoverability. Whether through traditional search engines, AI-powered discovery experiences, answer engines, or large language models, this role helps brands earn visibility, credibility, and citations whenever audiences seek information and make decisions. As a Supervisor, Search & Discoverability you are responsible for elevating the quality of the work, the thinking behind it, and the people delivering it. You lead with expertise, guide cross-functional collaboration, and help shape how search contributes to a connected media ecosystem that earns attention, action, and trust. WHAT YOU'LL DO As a Supervisor, Search, you oversee integrated search programs while providing leadership, coaching, and strategic direction across the discipline. You ensure teams execute with excellence, uncover meaningful opportunities, and connect search performance to broader business outcomes. Key Responsibilities - Lead integrated search programs with a primary focus on SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI visibility, and emerging search experiences, while ensuring paid search efforts complement broader discoverability objectives. - Measure and improve brand visibility across AI-powered search and discovery platforms, leveraging emerging AI visibility, citation tracking, and answer engine measurement tools to evaluate share of voice, citation frequency, entity presence, and discoverability performance. - Identify opportunities to improve workflow efficiency through AI-enabled processes, custom GPTs, agents, automations, and platform-native tools that enhance search strategy, research, analysis, reporting, and operational execution. - Translate client business objectives, audience insights, and media strategies into comprehensive search activation plans. - Oversee campaign activation, optimization, quality assurance, pacing, measurement, and reporting across paid search platforms. - Guide SEO, AEO, and GEO strategies in partnership with internal teams and external stakeholders, including keyword strategy, content optimization, technical SEO recommendations, entity development, structured data opportunities, and AI search visibility. - Identify opportunities where paid search, organic search, and AI-powered discovery platforms can work together to strengthen brand visibility, improve efficiency, and maximize audience engagement across the full search ecosystem. - Review and elevate work produced by Specialists, Senior Specialists, and Analysts, ensuring strategic rigor, accuracy, and consistency. - Serve as a trusted client partner, presenting performance insights, strategic recommendations, and growth opportunities with confidence and clarity. - Manage paid search budgets, forecasting, pacing, and investment recommendations while balancing efficiency and performance goals. - Partner closely with Planning, Research, Analytics, Technology, Creative, Content, and Account Services teams to ensure search strategies are integrated across the broader media ecosystem. - Monitor search industry trends, algorithm updates, AI search developments, large language model behavior, citation patterns, entity visibility, and evolving consumer discovery habits, translating complexity into actionable guidance for teams and clients. - Champion testing and innovation across Paid Search, SEO, AEO, GEO, and AI-enabled search experiences, ensuring learnings are documented, shared, and scaled across the organization. - Coach and develop team members through ongoing feedback, mentorship, delegation, and performance support. - Contribute to departmental process improvement, operational efficiencies, and the continued evolution of Attention Arc's search capabilities. WHAT YOU'LL BRING Experience & Technical Expertise - 5-7+ years of experience in paid search, SEO, or integrated search marketing, with demonstrated success managing complex performance programs. - Advanced expertise in SEO strategy, Google Search Console, Google Analytics, technical SEO platforms, content optimization tools, and search performance measurement. Working knowledge of Google Ads and Microsoft Ads is preferred. - Familiarity with AI visibility, citation measurement, and answer engine monitoring platforms such as Profound, Scrunch AI, AirOps, or similar emerging solutions. - Strong understanding of search intent, audience behavior, keyword strategy, bidding methodologies, measurement frameworks, and attribution considerations. - Experience leading technical SEO initiatives, content optimization strategies, site migrations, and website launches in partnership with development and content teams. - Understanding of emerging search behaviors, including AI-powered search experiences, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and large language model-driven discovery platforms. - Experience evaluating search visibility beyond traditional rankings, including entity authority, content discoverability, structured data implementation, and AI-generated search experiences. - Experience leveraging AI tools, custom GPTs, agents, or workflow automations to improve research, content discovery, reporting, analysis, or operational efficiency. - Proven ability to analyze large and complex datasets, identify meaningful insights, and translate findings into actionable business recommendations. - Experience managing campaign budgets, forecasting performance, and communicating investment implications to stakeholders. - Working knowledge of automation, AI-enabled search capabilities, and emerging search technologies. - Experience leading, mentoring, or coaching team members within a collaborative agency environment. Capabilities - Strong strategic thinking and problem-solving skills. - Ability to connect channel-level performance to broader business outcomes. - Excellent written, verbal, and presentation skills. - Strong organizational and project management capabilities. - Ability to influence stakeholders and build alignment across teams. - Curiosity, adaptability, and a commitment to continuous learning. - Comfort operating in rapidly evolving environments where best practices continue to emerge, with the ability to quickly evaluate new information, adapt approaches, and provide thoughtful recommendations. WHO YOU ARE At Attention Arc, how you work is just as important as what you deliver. Our core competencies define the skills and behaviors that drive strong performance and meaningful impact. Credibility You are intellectually curious and comfortable navigating emerging disciplines where standards are still developing. You bring informed perspectives, ask thoughtful questions, and help others make confident decisions amid change. Clarity You simplify complexity and create alignment. Whether presenting performance results, providing feedback, or guiding strategy, you communicate in ways that help others understand, decide, and act. Connection You build strong relationships across teams, disciplines, and client partnerships. You foster collaboration, share knowledge openly, and help create an environment where great ideas can come from anywhere. Care You support people and performance with equal commitment. You provide thoughtful feedback, develop talent, and approach challenges with empathy, accountability, and professionalism. Culture & Character You embody Attention Arc's values through ownership, curiosity, collaboration, and integrity. You help strengthen the culture by contributing positively to the team, embracing continuous improvement, and creating space for others to grow. You are energized by helping clients win, developing talent, and advancing the role search plays in creating meaningful business outcomes. You understand that great performance comes from intentional decisions, strong partnerships, and a relentless commitment to learning. WHO WE ARE We're a media agency built for brands that value intention. At Attention Arc, we combine deliberate media craft with technology designed to amplify it. We build trusted partnerships so every decision stays aligned with what matters most. Media doesn't fail because of technology. It fails when intention is missing. That's why we exist. To restore intention to media. At 160 people across four offices in Phoenix, Durham, Irvington, and New York City, we occupy a deliberate sweet spot: big enough to handle major brands and complex business, nimble enough to actually move, make decisions, and drive impact. No unnecessary layers. No slow-moving bureaucracy. Just sharp thinking, fast execution, and technology-enabled scale. Our culture is shaped by our values: - All In - we show up with intensity and ownership - No Sidelines - we collaborate without ego or boundaries - Move With Curiosity - we ask why, explore boldly, and learn fast - Truth With Heart - we communicate with honesty and empathy OUR COMMITMENT TO INCLUSION At Attention Arc, we believe people do their best work when they feel they belong. Inclusion is not just about representation, it is about creating an environment where people feel seen, supported, and comfortable showing up as themselves. We value different lived experiences and perspectives, and actively create space for those voices to shape our work. We are committed to building an agency where everyone has a genuine seat at the table and is trusted to step in and contribute, fostering collaboration, encouraging curiosity, and creating opportunities for people to take ownership and make an impact. Because when people feel heard, respected, and confident to step forward, we all move forward together. WHAT WE OFFER Compensation: The estimated range for this role is $80,000 - $90,000. Compensation packages are based on the skill level and experience each candidate brings to the role. We're committed to rewarding our people fairly and supporting their growth with intention. Our salaries are competitive, thoughtfully benchmarked, and designed to ensure equity across roles, experience, and impact. Growth at Attention Arc is not tied to a calendar. It is driven by performance, progress, and potential. We continuously invest in our people through ongoing feedback, development, and opportunities to take on more, so you can keep building your career in meaningful ways. We're committed to making sure that everyone at Attention Arc has what they need to thrive, not just professionally, but personally. Here's what you can expect: - Flexible Paid Time Off - Comprehensive Medical, Dental, and Vision Plans - Competitive Parental Leave that gives you time to bond with your family - Hybrid work model with in-office collaboration - Mental health support - Annual agency contribution to 401(k) - Flexible Spending Accounts (FSAs) and Healthcare FSA - Commuter benefits and corporate discounts - Carrot Fertility and family-building support - Employee Assistance Program (EAP) - Casual work environment, team building, and other social events LOCATION We operate on a hybrid, in-office model designed to foster collaboration, mentorship, and hands-on learning. Employees are expected to work from the office three days per week (Tuesday, Wednesday, and Thursday) to fully experience the energy of our teams and build meaningful connections. Candidates must reside in and be able to commute to one of the following office locations three days per week: - Phoenix, Arizona - Durham, North Carolina - Irvington, New York - New York, New York RIGHT TO WORK IN THE US You must be authorized to work in the United States for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.

• SEO Roadmap Ownership — Execute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultant. • Answer Engine Optimization — Improve PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiences. • Content Strategy Development — Identify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housing. • Data-Driven Storytelling — Structure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insights. • Technical SEO Management — Monitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issues. • Market Page Optimization — Improve performance of city-level and market-specific landing pages while building SEO foundations for new market launches. • Authority Building — Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research. • Performance Reporting — Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholders.

• Konzeption, Umsetzung und kontinuierliche Optimierung von SEO-Strategien für eCommerce- und Leadgenerierungs-Projekte • Planung, Aufbau und Optimierung von Google-Ads-Kampagnen (Search, Shopping, Performance Max, Display) • Keyword-Recherche, Wettbewerbsanalysen sowie Ableitung von Content- und Kampagnenstrategien • Technische SEO-Analysen und Optimierungen von Website´s und Online Shops (Indexierung, Seitenstruktur, Ladezeiten, Onpage-Optimierung) • Analyse und Auswertung relevanter KPIs sowie Erstellung von Reportings und Handlungsempfehlungen • Enge Zusammenarbeit mit Performance-Marketing-Managern, Designern und Entwicklern • Strategische und operative Beratung unserer Kunden in regelmäßigen Abstimmungen