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Performance Marketing Manager
Location
Serbia
Posted
22 days ago
Salary
0
Seniority
Senior
Job Description
Performance Marketing Manager
Novakid Inc
• Identify and run scalable acquisition channels, regions, offers, creatives and connections. • Launch, manage, and optimize Meta and Google ads campaigns for Easy Start. • Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly. • Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality. • Identify winning creatives, audiences, placements, and messages. • Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale. • Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel. • Provide clear performance updates and practical recommendations for next steps. • Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns. • Maintain clean campaign structure, naming, tracking, and reporting.
Job Requirements
- Strong hands-on experience with Meta Ads Manager and Google Ads
- Proven experience managing PPC campaigns, preferably in paid social
- Experience with quick creative testing and rapid campaign iteration
- Strong understanding of paid acquisition metrics and performance optimization
- Ability to make decisions based on early performance signals and campaign data
- Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time
- Strong communication skills and ability to explain campaign results clearly.
- Experience with subscription, education, membership, family, or kids-focused products (Nice to Have)
- Experience launching or scaling a new product through paid acquisition (Nice to Have)
- Understanding of full-funnel performance, from first click to lead, purchase, or activation (Nice to Have)
- Experience working with product and analytics teams on funnel experiments (Nice to Have)
Benefits
- Fully remote work
- A chance to shape the future of AI-driven education
- A fun, dynamic team that loves building innovative products
- Unlimited holidays – because we trust you to deliver.
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