• Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals • Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks • Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU • Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions • Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets • Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps • Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy • Lead, mentor, and develop a Search team, ensuring strong performance management and career growth • Define team structure, resourcing models, and capacity planning to support current and future business needs • Elevate team capabilities in platform innovation • Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies • Implement standardized frameworks for testing, reporting, and performance analysis across accounts • Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles • Drive consistency and rigor in how insights are translated into action and client impact • Partner with analytics and ops teams to improve reporting, automation, and scalability • Monitor industry trends, platform changes, and competitive landscape • Deliver clear, data-driven performance reports and insights to clients, diving into the 'why' behind the data • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends • Ensure accuracy, consistency, and timeliness of reporting.

• Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels • Build campaign structures, audience strategies, budget plans, and testing roadmaps • Run and measure A/B tests to improve campaign performance and achieve campaign goals • Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets • Interpret campaign data into actionable insights, recommendations, and optimization plans • Ensure accurate conversion tracking, campaign measurement, and forecasting processes • Lead reporting and forecasting while turning performance data into clear next steps • Advise on creative direction based on campaign performance, platform best practices, and business objectives • Collaborate with the Digital Account Strategist to support client success and account growth • Make proactive pivots to campaign strategy based on performance data, market trends, and expertise • Participate in client meetings and support proposals or sales conversations • Improve internal processes, SOPs, reporting systems, and workflows • Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients

Role Description We are seeking a hands-on Performance Marketing Specialist to manage and execute all digital marketing activities across multiple channels. This role is ideal for someone who enjoys both strategy and execution and can personally manage paid advertising, email marketing, social media, lead generation, campaign optimization, and reporting. The successful candidate must have proven experience generating qualified leads for B2B businesses and a strong understanding of the Saudi Arabian market. Key Responsibilities - Paid Advertising - Create, launch, and optimize advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads. - Manage advertising budgets and maximize return on investment. - Conduct audience research, competitor analysis, and keyword research. - Monitor campaign performance and make data-driven adjustments to improve results. - Lead Generation - Generate qualified leads for both B2B and B2C markets. - Develop and optimize lead generation funnels. - Work closely with sales teams to improve lead quality and conversion rates. - Identify new acquisition channels and growth opportunities. - A/B Testing & Optimization - Perform A/B testing on ads, landing pages, audiences, email campaigns, and messaging. - Analyze campaign data and implement improvements to increase conversion rates and reduce acquisition costs. - Continuously test new strategies, creatives, and targeting approaches. - Email Marketing - Build and manage email marketing campaigns and automation workflows. - Create lead nurturing sequences and customer engagement campaigns. - Monitor and improve open rates, click-through rates, and conversion rates. - Social Media Management - Manage company social media accounts, including LinkedIn, Facebook, and Instagram. - Create and schedule content aligned with marketing objectives. - Monitor engagement and identify opportunities to increase reach and lead generation. - Coordinate with designers and content creators when required. - Analytics & Reporting - Track and report on key marketing metrics, including lead volume, CPL, conversion rates, and ROAS. - Maintain dashboards and provide regular performance reports. - Use data to identify opportunities for growth and campaign improvements. Qualifications - 3+ years of experience in performance marketing, digital marketing, or growth marketing. - Proven experience managing Meta Ads, Google Ads, and LinkedIn Ads. - Strong B2B lead generation experience is required. - Experience generating leads for professional services, SaaS, technology, recruitment, financial services, or similar industries. - Experience marketing to the Saudi Arabian market is required. - Hands-on experience with email marketing platforms and marketing automation tools. - Strong understanding of conversion tracking, analytics, and attribution. - Experience with Google Analytics, Google Tag Manager, Meta Business Manager, and LinkedIn Campaign Manager. - Excellent analytical and problem-solving skills. - Fluent English communication skills.

Role Description We're looking for a Performance Marketing Specialist to drive paid acquisition growth across multiple European markets. You'll own campaign execution, optimization, and scaling, working closely with our Marketing Manager to increase SQLs, improve ROAS, and deliver measurable business results. - Managing and optimizing Google Ads campaigns (Search, Performance Max, Display, YouTube) - Managing and scaling Meta Ads campaigns - Identifying and testing new paid acquisition channels (LinkedIn, Reddit, Capterra, and others) - Launching and scaling campaigns across multiple European markets - Improving lead quality and increasing SQL generation - Running A/B tests for audiences, creatives, offers, and landing pages - Managing attribution, conversion tracking, and marketing analytics - Building dashboards and performance reports focused on business outcomes - Collaborating with the Marketing Manager on growth experiments and campaign priorities Qualifications - 4+ years of hands-on Performance Marketing experience in a SaaS environment - Strong expertise in Google Ads and Meta Ads - Proven experience managing monthly advertising budgets of $20k–$50k+ - Track record of scaling lead generation campaigns with measurable business impact - SaaS experience (must) - Strong analytical mindset and data-driven decision-making - Experience working across multiple international markets - Deep understanding of marketing attribution and conversion tracking Benefits - Competitive compensation - Regular performance reviews and career growth opportunities - Growth opportunities based on your performance and leadership potential - Opportunity to influence processes - Work in an international product company - Supportive team and healthy company culture