Role Description We're looking for a Performance Marketing Specialist to drive paid acquisition growth across multiple European markets. You'll own campaign execution, optimization, and scaling, working closely with our Marketing Manager to increase SQLs, improve ROAS, and deliver measurable business results. - Managing and optimizing Google Ads campaigns (Search, Performance Max, Display, YouTube) - Managing and scaling Meta Ads campaigns - Identifying and testing new paid acquisition channels (LinkedIn, Reddit, Capterra, and others) - Launching and scaling campaigns across multiple European markets - Improving lead quality and increasing SQL generation - Running A/B tests for audiences, creatives, offers, and landing pages - Managing attribution, conversion tracking, and marketing analytics - Building dashboards and performance reports focused on business outcomes - Collaborating with the Marketing Manager on growth experiments and campaign priorities Qualifications - 4+ years of hands-on Performance Marketing experience in a SaaS environment - Strong expertise in Google Ads and Meta Ads - Proven experience managing monthly advertising budgets of $20k–$50k+ - Track record of scaling lead generation campaigns with measurable business impact - SaaS experience (must) - Strong analytical mindset and data-driven decision-making - Experience working across multiple international markets - Deep understanding of marketing attribution and conversion tracking Benefits - Competitive compensation - Regular performance reviews and career growth opportunities - Growth opportunities based on your performance and leadership potential - Opportunity to influence processes - Work in an international product company - Supportive team and healthy company culture