• Manage inbound opportunities • Build relationships • Follow up relentlessly • Convert leads into paying customers • Respond to inbound leads • Build trust with prospects • Understand customer needs • Present solutions • Handle objections • Drive appointments • Manage pipeline through CRM systems

Role Description The Performance Marketing Manager is responsible for driving brand growth and engagement across social media platforms through creative content, paid campaigns, and community management. This role combines strategic planning with hands-on execution, including content creation, campaign management, and performance analysis. Additionally, the role provides administrative and marketing support, such as sending marketing emails, managing databases, lead generation, and other ad hoc tasks to support overall business growth. The ideal candidate is both creative and data-driven, capable of balancing high-level strategy with ground-level execution. Key Responsibilities - Drive growth across two different businesses: - An e-commerce client (conversion, SEO, automations, landing pages) - A creative agency (digital presence, inbound leads, pipeline, authority, partnerships) - Execute growth across two businesses: - Business A (E-commerce): optimise website conversion, SEO, landing pages, and lifecycle automations (cart + post-purchase) - Business B (Creative Agency): grow digital presence and consistently generate inbound leads (social, content, SEO, landing pages, lead magnets, email nurture) - Plan, implement, and measure success. Success Looks Like (90-day outcomes) - Business A — E-commerce outcomes: - Improved conversion rate, revenue per visitor, and cart recovery revenue - Automation flows live and generating measurable sales - Key SEO fixes shipped + priority pages climbing - Business B — Creative Agency outcomes: - Clear positioning + services pages that convert - Consistent inbound pipeline: leads, calls booked, proposal requests - Content system in place (weekly cadence) to grow authority + reach - Landing pages / lead magnets that capture qualified leads Role Scope - A) E-commerce: CRO + SEO + Lifecycle Automation - Conversion & Website optimisation - Mobile-first CRO audit and weekly implementation - Product/collection page improvements, trust, shipping/returns, UX - Speed improvements / Core Web Vitals where practical - SEO - Technical SEO audit + fixes (indexing, canonicals, redirects, sitemap) - On-page optimisation (titles/meta/H tags, internal linking, schema if relevant) - Content plan to support high-intent pages (collections and “solution” pages) - Automations - Abandoned cart, browse abandonment, checkout abandonment - Post-purchase upsell/cross-sell, review requests, winback - Segmentation (new vs returning, high intent, high value, category-based) - Reporting: recovery rate + attributable revenue - Landing pages - Campaign/product landing pages built fast using reusable templates - Tracking-ready and conversion-focused - B) Creative Agency: Digital Presence + Lead Generation - Positioning & Website - Clarify offer architecture (core packages, who it’s for, proof) - Improve service pages and add conversion mechanisms (lead magnets, booking flow) - Improve SEO basics for local/service-based discovery - Inbound engine - Create a simple, repeatable system: - Weekly content themes - Short-form + LinkedIn/IG style posts (where relevant) - 1–2 pillar pieces per month (case study, guide, landing page) - Lead magnet funnel: - Lead magnet (e.g., “Website Conversion Audit,” “Landing Page Tear-Down,” “Brand Sprint Checklist”) - Landing page + email nurture sequence - Booking CTA - Drive warm outreach and track responses Deliverables & Cadence (non-negotiable) - Weekly - “Shipped list” (what changed this week) - Next week priorities - Performance snapshot (what moved) - Monthly - KPI report vs baseline - Insights + tests run - Next month roadmap - First 14 days: required outputs - E-commerce (Business A) - CRO + SEO + automation audit - 90-day roadmap with priority ranking - Minimum 5–10 quick wins implemented - Abandoned cart + browse abandonment live - Landing page template system ready - Creative Agency (Business B) - Positioning + offer audit (what to keep/change) - Website conversion upgrades (services pages, CTAs, proof) - Lead magnet concept + landing page + tracking - Email nurture sequence (minimum 4 emails) - 4-week content calendar (topics + formats + distribution) KPIs - E-commerce KPIs - Conversion rate (overall + mobile) - Add-to-cart rate / checkout initiation rate - Cart abandonment rate - Cart recovery revenue ($ + %) - AOV / revenue per visitor - Organic sessions + rankings for priority pages - Creative agency KPIs - Website conversion rate (visits → enquiry/booked call) - Leads per week and call bookings - Content output consistency (volume + reach trend) - Email list growth and lead magnet conversion - Proposal requests / pipeline value (even early trendlines) Qualifications - Proven e-commerce CRO + automation implementation (not just advice) - Strong SEO fundamentals (technical + on-page) - Ability to build landing pages quickly (and track them) Benefits - Flexibility in work hours and location, with a focus on managing energy rather than time. - Access to online learning platforms and a budget for professional development. - A collaborative, no-silos environment, encouraging learning and growth across teams. - A dynamic social culture with team lunches, social events, and opportunities for creative input. - Health insurance. - Leave Benefits. - 13th Month Salary.

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed. • You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings. • You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB. • You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content. • You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners. • You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs. • You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time. • You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

• Paid media strategy and roadmap. Own the annual and quarterly strategic roadmap across all paid channels. Define how we allocate, where we test, and how we scale to hit aggressive growth targets. • Platform expertise and intelligence. Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix — ensuring Facet is always operating at the leading edge of what each channel has to offer. Translate that intelligence into real-time strategic adjustments that keep us ahead of platform changes rather than reacting to them. • Experimental architecture. Design a rigorous, disciplined test-and-learn framework that generates real signal. Build the methodology that moves us from limited, ad hoc testing to a structured innovation pipeline. • Agency governance. Own the strategic direction of our media agency relationship. Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable. • Affiliate channel ownership. Own our affiliate partnerships program end-to-end — optimizing the performance and economics of existing partners while proactively identifying and onboarding new partners that expand our reach and scale. Build the affiliate channel into a meaningful, diversified growth driver. • Paid channel diversification. Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments — with platform-native strategies built specifically for each, not repurposed assets from existing channels. • Geographic expansion. Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs in line with our growth strategy. • CPO architecture. Own the roadmap to our aggregate cost-per-opportunity targets. Understand every lever — media mix, funnel efficiency, creative performance, audience strategy — and drive the plan to get there at scale. • Cross-functional collaboration. Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline. Bring a clear, data-driven point of view to every cross-functional conversation.