• Strategic Brand Planning & NA Execution • Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity. • North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences. • Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations. • Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics. • Community-First Advocacy • Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships. • Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base. • Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements. • Creative Collaboration & Brand Legacy • Creative Team Synergy: Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms. • Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany. • Innovation & Agile Marketing • Pioneer New Platforms: Experiment with non-traditional channels to meet players where they are. • Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns. • Project Management & Operational Excellence • Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment. • Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams. • Strategic Partnerships & Licensing • Licensing & Partnerships: Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity.

• You give our campaigns their creative idea and the red thread that makes Doonails unmistakable. • With strong concepts and the right copy, you make the brand tangible, build awareness and trust, and ensure that trends and insights become the right moments at the right time. • Develop creative concepts & integrated campaigns: from the initial insight through ideation to execution, with the goal of strengthening brand awareness and trust • Translate brand and product priorities into ideas & storytelling that work across all channels, online and offline • Write and refine copy for campaigns and beyond: social, digital, traditional and film • Design awareness- and trust-driven campaign strategies with a sense of how different channels work together to build a brand • Dive deep into culture: translate beauty consumer behavior, social platforms, and the cultural and seasonal calendar into relevant, timely campaign moments • Work with consumer insights & analytics: set goals before and after campaigns, measure awareness, trust, and brand lift, and connect creative impact to business objectives • Collaborate cross-functionally: design, social, influencer, PR, media, and product – and provide clear creative direction to external partners and agencies • Confidently present campaign strategy & results to leadership with a clear strategic point of view that challenges assumptions and creates alignment

Role Description Associate Brand Manager for $400MM dietary supplement business. Specific responsibility for initiative execution, business performance analysis and budget management. Supports the development of the annual marketing plan, implementation of consumer and customer promotional programs. Coordinates the implementation process with other departments to ensure successful delivery of sales communications, on package messaging and new item launches. Identifies and leads brand growth initiatives across all facets of the brand. What You'll Do - Marketing Plans & Strategy: - Works with Brand Management team to analyze performance of brand and competitors. - Assists in development of marketing planning and brand strategy to achieve annual sales and profit objectives. - Assist in the development of the Market Business Strategy and Integrated Commercial Planning. - Prepares for monthly Pre Commercial Review meetings with broader teams. - Marketing Plan Implementation: - Coordinate the development and implementation of advertising and promotional tactics (including but not limited to: shopper activations, consumer promotions, and social/digital creative). - Provide support to the sales organization with regard to marketing initiatives. - Assist in the execution of customer marketing initiatives and new product launches. - Assist with digital, coupons and other marketing executions. - Business Management: - Manage quantitative and qualitative assessment of platform product performance (IRI reporting, weekly consumption, etc). - Utilize tracking tools including scanning and panel data to identify, analyze and interpret market/channel conditions. - Identify and utilize secondary data sources where appropriate to evaluate industry trends, competitive situations, customer feedback and marketing requirements. - Lead and launch pack and flavor extensions, including other products as necessary. Additionally updating various skus and planning to launch a probiotic for women’s wellness. - Budget PFME Management: - Fully manage the Brand budget, set up monthly meetings with cross functional partners to align on budget phasing. - Align on budget monthly with cross functional team, input into SAP to phase monthly in the system as well as finance file for phasing. - Reconcile actual vs. planned expenditures. - Cross Functional Team Coordination: - Work with Customer Development Manager and Sales Teams to develop sales communication and customer specific marketing programs. - Manage Agency partnership and assist with creative development. - Work with external licensing partners as necessary. Qualifications - Internship or prior work experience (1+ year(s) of experience; inclusive of internships) in brand management for a CPG Food, CPG Personal Product or OTC brand. - Strong analytical skills, with the ability to translate market dynamics into actionable tactics. - Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights. - Strong proficiency in Excel, PowerPoint, Word. - Ability to prioritize in a fast-paced environment. - Self-starter, independent thinker, action oriented, strong passion for results. - Strong presentation skills & written communications, ability to interact successfully with senior management. - Customer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas. Bonus Points - Proficiency in IRI data analysis, promotional budget management, volume forecasting, project management and copy development. Compensation & Benefits - $48.15 per hour + Overtime - Medical insurance - Dental insurance - Vision insurance - 401(k) - Disability insurance

• Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity) • Analyze syndicated data (Cirana, Stackline), panel data, and internal sales data to identify trends and opportunities • Develop actionable insights to inform pipeline prioritization and renovation decisions • Monitor competitive landscape and category shifts • Support post-launch tracking and optimization recommendations • Build executive-ready reports and dashboards for leadership updates • Lead renovation initiatives across brands • Drive execution of innovation projects through stage-gate process • Partner with R&D, Medical, Regulatory, Packaging, and Operations on product development decisions • Support concept development and consumer research • Ensure projects are delivered on time, on budget, and aligned with brand strategy