• Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition. • Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events. • Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity. • Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion. • Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua). • Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels. • Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats. • Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention. • Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space. • Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals. • Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs. • Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights. • Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share. • Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI. • Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments. • Recommend budget allocations and optimize across campaigns for maximum efficiency.

• Owning strategy development and execution for assigned journals, ensuring alignment with portfolio goals and key publishing metrics. • Monitoring industry trends and conducting competitive analysis to inform journal positioning and development. • Guiding editorial content strategy in collaboration with Editors, focusing on emerging research and community relevance. • Driving author, reviewer, and editor engagement through targeted outreach and retention strategies. • Acting as a trusted editorial partner and primary liaison to Editors, addressing concerns with clarity and professionalism. • Managing editorial board lifecycles—including recruitment, onboarding, renewals, and performance monitoring. • Contributing to organizational initiatives, from product development to cross-functional process improvement. • Analyzing journal performance data and championing scalable, data-driven reporting solutions. • Supporting editorial best practices and mentoring junior team members to foster a culture of knowledge-sharing and growth.

• Own the end-to-end renewal process for customers under $10K ARR, ensuring on-time, seamless contract execution and high renewal rates. • Proactively manage auto-renewal reminders and customer communications, ensuring customers are informed well in advance of renewal dates. • Engage directly with customers to answer renewal-related questions, address concerns, and remove blockers to contract execution. • Generate, manage, and facilitate order forms and renewal agreements; coordinate signatures and ensure documentation accuracy in CRM and billing systems. • Identify upsell or expansion opportunities during renewal conversations and seamlessly hand off qualified opportunities to the appropriate Mid-Market Sales Representative. • Manage and triage escalations within the segment, coordinating with Product, Support, Finance, or Sales as needed to resolve issues efficiently and protect revenue. • Maintain accurate renewal forecasting and CRM hygiene, ensuring leadership has visibility into renewal risk and performance metrics. • Achieve or exceed renewal rate targets for the assigned customer segment.

• Oversee and ensure the quality of work and efficiency of assigned property management tasks within the company. • Review attendance logs, shift reports, and daily outputs to ensure accuracy, productivity, workload balance, and smooth coordination across team members. • Act as the main point of contact for team members regarding work-related concerns and general support. • Mentor, guide, and review the work of team members when needed. • Lead the onboarding and training of new hires and internal staff. • Provide ongoing training within the department, including the development of training materials, documentation, and internal forms. • Maintain regular internal meetings (cadences) and prepare monthly productivity reports and other reports required by management. • Coordinate internal updates, write procedures, and develop templates to improve operational efficiency. • Exercise management-level responsibilities such as staffing recommendations, performance evaluations, promotions, salary recommendations, performance management, and, when necessary, terminations. • Ensure adherence to company policies, risk standards, and internal controls. • Contribute to the development and enhancement of internal controls to mitigate operational risks. • Perform other related duties as assigned by management. • Record internal training sessions and create team-specific training materials as needed. • As Team Leader, set a strong example, ensure smooth team operations, support team engagement, and guide the team toward meeting internal KPIs and performance standards.