Knak

• Lead new customers through onboarding as their primary point of contact from kickoff through go-live, driving adoption and time-to-value. • Provide best practice advice, thought leadership and expertise to our clients, ensuring they’re set up for success • Develop expert knowledge of Knak, our integration partners & eco system to answer technical & strategy questions about our product & industry • Work closely with other Knak stakeholders such as CSMs, AEs, Support, Product and Leadership to ensure implementation success and foster effective internal communication • Ensure projects are always completed on time and to a high quality standard • Own and report on implementation KPIs including time-to-value, CSAT post-onboarding, and feature adoption at handoff. • Use AI tools - Claude, ChatGPT & MCP connectors to scale yourself across a larger book and accelerate customer outcomes

• Architect and own the governed Snowflake layer • Define connection standards for AI agents and applications • Encode PII scrubbing and compliance as code • Document the warehouse • Modernize the analytics codebase • Support the Tableau and Mixpanel layers • Set technical direction and raise the bar

• Support the CEO across both business and personal priorities. • Manage the CEO’s time, meetings, communications, follow-ups, travel, personal administration, key relationships, and the flow of important information across the organization. • Attend key meetings with the CEO, capture decisions and action items, and ensure commitments are followed up on. • Prepare briefs before important meetings and summarize long email threads. • Assist with travel planning and logistics.

• Evolve and maintain Knak’s visual brand identity • Audit existing assets and define scalable visual systems that bring consistency across every touchpoint • Develop and manage brand guidelines, templates, and toolkits • Create clear, usable resources that empower teams to produce high-quality, on-brand work • Design assets for marketing campaigns • Design and produce on-brand creative assets across web, social, email, paid campaigns, presentations, webinars, events, and sales enablement materials that drive engagement and conversion • Support product and event marketing • Translate product features and stories into compelling visuals for launches, demos, and events • Contribute to the evolution of our visual narrative • Collaborate on ideas, explore new creative directions, and experiment with AI tools to expand what’s possible

• Partner with cross-functional internal teams and DevOps to conceptualize, build, and deploy internal tools and workflows that leverage AI to streamline processes • Develop user-friendly, high-performance internal web applications using Laravel (PHP) and TypeScript for microservices • Deploy, manage, and scale cloud infrastructure using AWS (specifically AWS CDK) • Collaborate with internal teams to maintain, optimize, and take ownership of our CI/CD pipelines using GitHub Actions • Develop and optimize RESTful API endpoints and effectively manage SQL databases through query optimization and optimal indexing • Implement monitoring and performance tracking (e.g., Datadog) and execute plans to ensure the continued security of our cloud environments • Actively participate in code reviews, champion clean architecture, and provide constructive mentorship to peers

• Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition. • Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events. • Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity. • Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion. • Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua). • Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels. • Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats. • Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention. • Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space. • Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals. • Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs. • Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights. • Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share. • Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI. • Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments. • Recommend budget allocations and optimize across campaigns for maximum efficiency.