• Plan, promote, and execute demand and lead generation marketing plans to drive program acquisition through paid media, webinars, and web placements • Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels • Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis • Craft clear, persuasive messaging tailored to distinct audience segments • Monitor campaign performance metrics and iterate to optimize results • Collaborate with sales, partnerships, and marketing teams to align on goals, lead quality, and follow-up strategies • Use marketing automation and CRM tools to manage campaigns and reporting

• Support and execute digital strategies that grow the organization’s online presence and engagement • Develop content for social platforms and various marketing initiatives • Coordinate social media scheduling and community engagement • Create and analyze written, photo, and video content • Maintain website content and conduct CMS updates • Collaborate with marketing and communications team members • Research competitor activities and industry trends • Apply knowledge of digital marketing tactics to support initiatives

• Take full ownership of the digital marketing roadmap • Lead end-to-end management of paid social campaigns • Monitor and report on campaign fiscal health • Direct evolution of visual and messaging assets • Manage the integration into major affiliate networks • Proactively identify new opportunities for expansion • Actively use AI to enhance and optimize campaigns • Responsible for achieving performance targets

Role Description Hey, copywriting connoisseurs! We're on the lookout for a versatile wordsmith whose passion for B2B marketing matches our ‘totally normal’ love for Jeff Goldblum. You demonstrate confidence in your writing skills, delivering polished content with a swift turnaround. Furthermore, you take pleasure in delving into data to inform your creative decisions. Being a proactive, creative, and collaborative self-starter is how you consistently drive revenue growth, lead generation, and increased click-through rates. Whether you're writing social content, ghostwriting for executives, launching paid campaigns, or strategizing audience reach, you know how to prioritize and execute. You're focused on getting things done, but you also know when to raise your hand and ask for help—because you understand that teamwork elevates the end result! - Create engaging and persuasive short and long-form marketing copy for various B2B channels, including email campaigns, web pages, social media posts, blog articles, video scripts, digital ads, collateral, and executive/internal decks. - Translate product features and customer proof into compelling narratives, headlines, and CTAs that resonate with target audiences and support business goals. - Interview subject matter experts and customers to develop authentic content and quickly become an expert on our product and position in the market to further establish our voice in the industry. - Develop, execute, and analyze email marketing campaigns in HubSpot to nurture leads, promote our product, and drive engagement. Monitor performance metrics and conduct A/B tests to optimize campaigns for higher open rates, click-through rates, and conversions. - Use your SEO, GEO, and AEO skills to enhance our online visibility and search engine rankings. Conduct keyword research to identify valuable opportunities and optimize content to attract organic traffic. - Partner with the Copy Lead to drive campaign messaging from concept to rollout, own campaign streams, and build multi-asset content packs that maintain consistent brand voice. - Establish and maintain style guides, templates, and tone governance to ensure brand alignment across all channels. - Measure copy impact with analytics and iterate quickly based on data insights. - Mentor partners on voice and copy structure, bringing your mastery of rhythm, headlines, and CTAs to elevate the team's work. Qualifications - 5+ years of professional copywriting or content marketing experience - B2B SaaS or fintech background strongly preferred - Strong analytical skills with ability to interpret campaign metrics and translate data into actionable insights - Portfolio demonstrating versatility across formats: short-form social, long-form thought leadership, technical product copy, and executive communications - Self-starter who knows when to execute independently and when to seek input - Detail-oriented copyeditor who delivers polished work with swift turnaround - Comfortable working in fast-paced environments with competing priorities Requirements - All applicants must be legally authorized to work in the United States. - Employment is contingent upon the ability to provide documentation verifying identity and authorization to work in the U.S. in compliance with the Immigration Reform and Control Act of 1986, without the need for current or future employer-sponsored work authorization. Benefits - Competitive pay - Plenty of PTO - Health care - 401K matching - Fun employee outings Company Description eBacon is a financial technology software company located in Phoenix, Arizona. We create a lot of innovative financial solutions for the business world, with a focus on certified payroll and fringe benefit management for the construction industry. Our development team is in-house, so we’re always creating cool, new things to get the job done. We have won awards for customer service and for being one of the top companies to work for in Arizona for several years and counting. The work we do is serious, and we work hard and take great pride in the help we give our clients, but we also don’t take ourselves too seriously. I mean, we do have a bacon strip mascot.