• Develop core messaging frameworks (what, why, how) for Total Rewards programs • Write high-quality program communications, including employee emails, announcements, and manager guidance • Create manager toolkits and talking points to support effective cascade communications • Ensure messaging consistency across all touchpoints, channels, and global markets • Partner with project managers and creative teams to bring communication strategies and narratives to life • Translate and simplify complex topics such as benefits, compensation, performance, and development into clear, engaging content

• Analyze customer requests for proposal and information. • Review and interpret key RFP requirements and identify issues or concerns that need resolution prior to submission of response. • Write compelling proposal responses that accurately describe solutions, strategies, and vision while ensuring the responses embody company win themes and key differentiators. • Collaborate with senior management, departmental experts, sales/marketing staff, and proposal leadership to implement edits and complete proposals. • Proofread and perform quality assurance checks on all documents to ensure that proposals meet RFP requirements and accurately convey Gainwell’s strategy. • Work with the sales organization, SMEs, and team leadership to meet deadlines in both initial submittals and follow-up as needed. • Demonstrate an understanding of business challenges within customer markets and how company technology-enabled business solutions can address those needs. • Develop proposal attachments, such as forms, report packages, flowcharts, implementation schedules, and sample communication materials, as required. • Interface and coordinate with finance to verify pricing for proposal. • Work with Production Coordinator to produce printed materials and electronic media. • Share new or modified responses as they are developed and approved to maintain the proposal database. • Assist other department staff as required based upon business needs. • Other duties as assigned.

• Create, review, and refine microcopy for conversational flows across digital channels such as WhatsApp and RCS; • Design conversational journeys focused on clarity, usability, and user experience; • Ensure language consistency and alignment with the brand's tone of voice; • Adapt messages according to context, channel, and user profile; • Collaborate with UX/UI, Product, and Engineering teams to define conversational experiences; • Contribute to continuous improvements in virtual assistant flows and interactions; • Participate in discussions on information architecture and conversational experience; • Apply UX Writing and Conversational Design best practices; • Support content validation and review prior to publication; • Collaborate in identifying opportunities to improve users' digital experience; • Contribute to the development of conversational writing standards and style guides.

Role Description - Atuar em projetos digitais de hosting e inovação dentro do time de Product Design - Construir jornadas do cliente, criando narrativas claras e persuasivas em cada etapa da experiência - Apoiar iniciativas de onboarding, educando usuários e simplificando o uso de ferramentas complexas - Criar e otimizar copies para produtos e jornadas com foco em conversão (ativação, engajamento e retenção) - Aplicar estratégias de persuasão (prova social, urgência real, custo-benefício, recorrência), considerando a jornada psicológica de ganhos e perdas - Aplicar e evoluir o Tom de Voz e o Content Design System, garantindo consistência da comunicação - Trabalhar com dados (funil, comportamento, NPS e pesquisas) para gerar insights e melhorar performance das jornadas - Utilizar IA no dia a dia, incluindo construção e adaptação de prompts de Agentes de IA para ganho de escala e eficiência - Colaborar com times de Design, Produtos, Marketing e Engenharia, conectando conteúdo às estratégias de negócio - Apresentar ideias, defender propostas e engajar stakeholders Qualifications - Tem experiência sólida como copywriter em projetos digitais - Domina a língua portuguesa (excelente escrita, ortografia e gramática) - Possui conhecimento prático em estratégias de conversão (CRO) - Entende funil, jornada do cliente e segmentação - Sabe construir argumentação persuasiva de forma clara e estratégica - Tem familiaridade com dados e consegue transformar insights em melhorias de comunicação - Possui conhecimento em IA aplicada à escrita (ex.: prompts, automação, apoio à criação) - É uma pessoa organizada, proativa, colaborativa e que transita bem entre diferentes áreas - Tem capacidade de conduzir apresentações e influenciar decisões