• Responsible for driving the growth of company’s brands through the development of key market and national retail programs. • Develop the annual channel strategy, creating and executing relevant plans. • Build and maintain strong relationships with key internal and external stakeholders. • Collaborate cross-functionally with Sales, Insights, Marketing, and eCommerce to develop and execute Food Channel strategy. • Own annual budget development for key channels, allocating funds strategically and maintaining spend at or below budget.

• Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for OGSIVEO and future sarcoma brands; generate insights that inform brand strategy and positioning. • Represent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts. • Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management. • Working with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives. • Develop clear and fully aligned KPI measurement linked to national- and local-level plans.

• Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets. • Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization. • Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness. • Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting. • Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence. • Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel. • Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.

Role Description Meritage Home’s is a Top 5 builder dedicated to building energy-efficient homes and communities. We are looking for future leaders that can help Meritage continue to grow, set our future strategy and solve our business challenges. Our internship program is designed to help you not only understand what we do but how and why we do it. If you are looking for an experience where you can immerse yourself in a business, establish a network, learn, develop your skills, and have some fun, then this is the place for you. This internship will be on a part-time, remote basis working anywhere from 20 to 30 hours per week. We would like someone to stay on until December 2026 or longer, if possible. This marketing data entry intern will assist our Field Marketing teams with the process of preparing and publishing home listings to our Meritage website that is time intensive. Each home listing can take close to 25 minutes to fully prep prior to publishing on the website. This internship is a data entry type of internship than a traditional marketing internship. The goal of this internship is to support the divisions by: - Solely focusing and taking the responsibility of preparing and publishing home listings on our company website - Downloading, preparing and uploading up to 30 images per home from our photography vendor to our Digital Asset Manager (DAM) system - Building image galleries from the recently uploaded assets and associate them with the home listing - Merchandising other content for the listing in our CRM and DAM systems - Publishing the listing page via the CMS application to display on the website - Learning our core values and why they drive everything we do - Translating classroom experience into practical application during the internship Meritage Homes does not provide Visa sponsorship. Qualifications - Very self-directed individual - Operating with integrity - Once trained, able to function autonomously using tools and reports to identify which home listings should be prepared and published - Able to communicate clearly if a problem or change arises - Satisfied with data entry functions, including but not limited to copy/pasting from one system or document to another; tracking execution through reports or MS Excel files; producing weekly reports of published listings per division - Ability to make decisions on quality of or viewpoint of images to present the best view of our homes and their various internal spaces - Always assuming positive intent and bringing passion to work - Having a desire to “win” and get stuff done - Fostering an inclusive environment - Asking questions, seeking to understand and making recommendations to improve - Wanting to always innovate, think of new ideas and solve for bigger problems - Being relentless in the pursuit of excellence; will never “settle” - Actively enrolled in a degree program from a regionally accredited university or college Requirements - Experience working in a team environment on cross team or functional projects - Experience dealing with ambiguity - Experience in a leadership capacity or role and influencing peers - Relevant College Coursework/Majors: - Business Administration - Data Analytics - Computer Science - Communications - Marketing - Supply Chain Management - Operations - Project Management Benefits - A work environment that encourages creativity and innovative ideas from every level - An organization that lives by its core values every day - Team atmosphere where every individual is considered a vital asset - State of the art technology to provide an optimal working environment - A competitive pay structure - Strong benefits - Flexibility in work-life integration - Team-oriented environment where all individuals play an integral role in the company - Opportunity to further your career in a growing national organization - Maintain a competitive drive to be the best