Role Description Dearest Care is hiring a Growth Operator to own our activation and conversion funnel end-to-end — from the moment a prospective patient lands on our site to the moment they show up for their first advocate intro call. - This is not a channel role and not a strategy role. - You will own a single number — qualified patients showing to their advocate intro — and everything between the click and that call: landing pages, eligibility and intake flows, booking, reminders, show-rate operations, and the lifecycle messaging that holds it all together. - You'll also own what happens after the first call: referrals, reactivation, and the conversion of today's patients into longer-term, higher-LTV relationships. - You'll work directly with the founders, a performance marketing lead driving top-of-funnel demand, and a lean engineering team. - This is a hands-on, execution-heavy role with no team to start. - You'll run a high-velocity experimentation program: forming hypotheses, shipping tests weekly, reading the data yourself, and compounding wins. What You'll Do - Own the full activation-to-show funnel: landing page → eligibility check → intake → booking → confirmed show to advocate intro call. - Run a weekly experimentation cadence: prioritize hypotheses, ship tests, analyze results, document learnings, and kill or scale fast. - Build and optimize lifecycle flows (email/SMS) in Customer.io to drive bookings, reduce no-shows, and re-engage drop-offs. - Fix the leaks: diagnose drop-off at every funnel step (eligibility entry, MBI input, booking flow, show rates) and ship targeted improvements. - Own funnel measurement: clean event tracking, consistent step definitions, dashboards the whole company trusts, and proactive reporting so leadership is never surprised by a trend. - Stand up a referral motion: turn happy patients into a repeatable source of new eligible patients, friends-and-family invites, and word of mouth. - Improve retention and revenue per patient: identify and test paths from first call to long-term engagement. - Partner tightly with performance marketing on lead quality and message-to-funnel continuity, and with operations on advocate scheduling and capacity. - Communicate clearly and constantly: what changed, what moved, what's next. Qualifications - 3–7 years in growth, with direct ownership of a consumer funnel from landing page through a booked-and-showed appointment, call, or equivalent high-consideration conversion. - A track record of moving activation, booking, or show-rate metrics that you can walk through in detail — what you tested, what worked, what failed, and why. - Hands-on lifecycle experience: you've personally built flows in Customer.io, Braze, Iterable, or similar. - Analytics self-sufficiency: you pull and interpret your own data (SQL, GA4, Mixpanel, Amplitude, or similar) and don't need an analyst to know what's happening. - Scrappy shipping ability: landing page tools, no-code/low-code, light scripting or AI tools — you find a way to test without engineering. - Extreme bias to action: fast response times, short cycle times, and visible urgency. When something breaks, you're on it in minutes, not days. - Clear written communication and the judgment to flag problems early rather than letting them surface downstream. Preferred Qualifications - Experience in Medicare, healthcare, insurance, benefits, or other trust-heavy, compliance-constrained consumer categories. - Experience marketing to older adults, caregivers, or families navigating healthcare. - Bonus: you've built a referral program or organic/word-of-mouth loop that worked. Benefits - Dearest Care is building the infrastructure that makes patient advocacy accessible at scale. - Every percentage point you add to activation or show rate is a real person who gets an advocate instead of giving up at a phone tree. - You'll own a critical part of the business end to end, work directly with the founders, and help define the playbook for a category-defining healthcare company. Applicants must be based in the United States.