Job Description
Marketing Manager
ESN
• Develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights. • Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions. • Help define the local product portfolio focus based on market needs and opportunities. • Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience. • Manage agencies appointed by TQG to ensure timely, high-quality campaign execution. • Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement. • Collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels. • Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store. • Act as the voice of the French fitness and sports nutrition consumer, ensuring that campaigns, activations, and product priorities resonate authentically with the target audience. • Act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity. • Partner with Commercial Managers and other teams to align marketing with market goals. • Stay alert to competitors, trends, and new opportunities.
Job Requirements
- 7+ years of experience in Brand or Marketing Management, ideally within the sports nutrition, fitness, health & wellness, FMCG, or adjacent consumer goods industry.
- Deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market.
- Hands-on experience in D2C environments, French retail media networks, and shopper activation.
- Ability to build impactful, consistent digital consumer journeys.
- Strategic and creative thinker who thrives in fast-paced, matrixed environments.
- Strong cross-functional collaboration and project management skills with attention to detail.
- Confident using MS Office, digital marketing tools, and performance data to guide decisions.
- Strong personal interest in fitness, sports, nutrition, and healthy living.
- Fluent French and English speaker with excellent written and verbal communication skills.
Benefits
- Flexible working hours and remote work options
- Attractive employee discounts
- Subsidy for the E-gym Wellpass
- Workation
- Corporate benefits
- 28 days vacation/year
- and much more
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