• Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow • Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions • Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction • Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps • Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities • Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels • Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights • Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations • Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution • Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances • Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI

Role Description Mineralys is seeking an experienced marketing leader who is energized by the opportunity to build from the ground up, establish foundational capabilities, and shape the promotional medical education strategy for a best‑in‑class launch. Reporting to the Sr. Director, HCP Marketing, the Director, HCP Marketing will be responsible for translating HCP brand strategy into high‑impact launch execution to drive awareness, engagement, and adoption. This role shapes and executes launch strategy by connecting data to insight, refining messaging, and driving effective field activation and omnichannel execution. This role requires both strategic and hands-on executional leadership. The ideal candidate will be a self-starter with deep experience in HCP marketing, including: - Launch planning - Messaging - Creative campaign development - Tactical execution - Cross-functional leadership Previous launch and cardiovascular and/or chronic care experience is strongly preferred. Qualifications - MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience including 6+ years in HCP marketing - Demonstrated launch experience - Cardiovascular and/or chronic care experience is highly preferred - A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit - Proven ability to lead through ambiguity and define direction - Experience effectively leading cross-functional teams and agency partners - Excellent communication and presentation skills Requirements - Lead the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics - Partner with market research to identify and translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics - Lead development and execution of messaging, creative campaign, tactical development, including personal and non-personal channels - Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints - Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives - Lead sample strategy as part of the HCP launch plan, partnering cross‑functionally to ensure compliant execution and field pull‑through - Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution - Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning - Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives - Develop and manage relationships with external vendors and agency partners Benefits - US Salary Range: $200,000 - $220,000 - Fully remote company

• Manage and optimize Meta ad campaigns for a portfolio of approximately 10 active client accounts. • Build, test, and iterate on sophisticated lead gen funnels, including VSLs and booked-call workflows • Take full ownership of the client relationship, leading weekly performance calls independently and providing clear, concise reporting. • Analyze performance data to drive actionable decisions, moving beyond surface-level metrics to focus on sales performance and lead quality. • Collaborate directly with the founder to develop and test new ad creatives, hooks, and messaging angles. • Monitor budgets, pacing, and delivery to ensure optimal scaling and client ROI. • Document and systemize processes to ensure internal scalability and quality control. • Proactively identify underperforming accounts and implement solutions before they are flagged by leadership.

Role Description This role will support the business by managing customer lifecycle marketing, retention activity, email and SMS automation, and database growth across e-commerce, retail, and customer channels. This position will focus on increasing customer lifetime value, repeat purchase rates, attributed revenue, customer engagement, and list growth through CRM strategy, Klaviyo or Omnisend campaigns, automated flows, segmentation, personalisation, and brand-aligned retention activity. - Own the end-to-end planning, execution, optimisation, and reporting of CRM email and SMS campaigns, automated flows, and lifecycle marketing across e-commerce and retail channels. - Design and manage full customer journeys including lead capture, welcome, post-purchase, loyalty, repeat purchase, win-back, and re-engagement flows to drive retention and customer lifetime value. - Develop and execute CRM and retention strategies focused on increasing customer lifetime value, repeat purchase rate, engagement, and attributed revenue using data-driven insights. - Build and optimise customer segmentation strategies based on behavioural, transactional, engagement, acquisition, lifecycle stage, and customer value data for targeted messaging. - Manage CRM automation including flow logic, triggers, conditional splits, dynamic content, A/B testing, personalisation, and performance optimisation across email and SMS. - Write clear, warm, and conversion-focused CRM copy for campaigns, SMS, subject lines, preview text, CTAs, and lifecycle messaging while maintaining brand alignment. - Oversee CRM reporting, deliverability, list hygiene, database growth initiatives, system integrations (e.g., Shopify, Reviews.io), and collaborate cross-functionally with internal teams to support commercial goals. Qualifications - Bachelor’s degree in Marketing, Business, Commerce, Communications, Digital Marketing, Data Analytics, or related field preferred. - At least 3–5+ years’ experience in CRM, lifecycle, retention, or email marketing roles in e-commerce or similar industries. - Mid to senior-level CRM experience with the ability to independently develop CRM strategies, optimisation plans, and performance improvement recommendations. - Expert-level experience in Klaviyo or Omnisend, including flows, segmentation, automation, SMS marketing, A/B testing, deliverability, reporting, and campaign optimisation. - Strong understanding of customer lifecycle marketing, retention strategy, RFM modelling, churn reduction, database hygiene, and customer lifetime value growth. - Experience integrating CRM platforms with Shopify, Reviews.io, loyalty systems, customer service tools, POS systems, and other e-commerce platforms. - Strong copywriting skills for email and SMS, including subject lines, preview text, CTAs, and conversion-focused lifecycle and campaign messaging aligned with brand tone. - Strong analytical capability with experience in CRM reporting, KPIs, Shopify/Google Analytics, A/B testing, and performance optimisation in fast-paced e-commerce or consumer brand environments. Benefits - Work from home - Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time) - HMO with 2 free dependents and medical reimbursements - Government-mandated benefits - Opportunities to work with leading companies in Australia and beyond - Training programmes for career development - Engaging company outings, team activities and wellness sessions - Supportive, inclusive culture - Dedicated managers focused on your growth and success Company Description Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities. - We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable. - Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee. - Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.