Clicksign. O click que muda a sua vida.
CRM Specialist
Location
Brazil
Posted
36 days ago
Salary
0
Seniority
Senior
Job Description
CRM Specialist
Clicksign
• Develop and manage communication journeys and automation flows focused on acquisition and relationship building for enterprise customers. • Create, maintain, and optimize the marketing and relationship email send calendar. • Plan and execute A/B tests (essential!) to maximize open, click and conversion rates. • Implement and optimize multichannel communications: email, chatbots, push, WhatsApp and in-app messages. • Use data and metrics to generate send intelligence, identifying opportunities for continuous improvement. • Analyze metrics and generate reports in HubSpot to track the impact of initiatives. • Strategically segment contact databases to increase campaign relevance. • Ensure consistency of Clicksign's tone of voice across all touchpoints. • Collaborate with Marketing, Sales and Customer Success teams to align objectives and integrate strategies.
Job Requirements
- Proficiency in HubSpot (marketing automation, CRM and reporting).
- Experience creating relationship and lead nurturing journeys.
- Advanced knowledge of email marketing, A/B testing and campaign optimization.
- Experience with complementary CRM channels: push, chatbots, WhatsApp and in-app messaging.
- Strong written communication skills and the ability to create strategic content for customers.
- Strong analytical skills to interpret performance metrics (open, click, conversion, engagement).
- Experience with integrations and automation between tools is a plus.
- Organized with strategic vision to manage a complex send calendar.
- Experience building reports and dashboards to support experiments and business decisions.
Benefits
- 100% remote work.
- A culture of trust, results orientation, and abundant challenge and learning opportunities.
- Autonomy and ownership in a collaborative and empathetic environment.
- A feedback culture and 1:1s with a human leadership style—no micromanagement.
- Comprehensive benefits including: meal/food allowance, childcare assistance, home office support, health plan, education and culture benefits, Gympass, birthday day off, discounts on therapy and English courses, among other partnerships.
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