An independent platform for cutting-edge, progressive, legal, and political opinion.
CRM Innovation Manager
Location
Florida
Posted
37 days ago
Salary
0
Seniority
Senior
Job Description
CRM Innovation Manager
The Leaflet
• Own the CRM innovation roadmap, identifying opportunities to improve customer engagement, personalization, retention, and operational efficiency • Research, evaluate, and pilot new CRM, AI, automation, and customer engagement technologies that can drive measurable business impact • Build and validate proof-of-concepts before committing engineering resources to full-scale development • Partner with CRM, Data Science, Product, Engineering, and Analytics teams to operationalize predictive models, personalization capabilities, and advanced segmentation strategies • Lead experimentation efforts to test new CRM strategies, customer experiences, and technology solutions • Help evolve the CRM technology ecosystem, including platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, and other supporting technologies • Identify opportunities to automate workflows, improve campaign execution, and increase the effectiveness of CRM programs • Translate innovative concepts into clear business cases, implementation plans, and measurable success criteria • Stay ahead of industry trends in CRM, MarTech, AI, and personalization, bringing new ideas and capabilities to the organization
Job Requirements
- 5+ years of experience in CRM, Marketing Technology, Growth, Analytics, Product, or related innovation-focused roles
- Strong understanding of CRM strategy, customer lifecycle marketing, personalization, segmentation, and experimentation
- Hands-on experience with platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, or similar technologies
- Strong SQL skills and the ability to independently analyze data and evaluate business opportunities
- Experience working with A/B testing, experimentation frameworks, and data-driven decision making
- Familiarity with AI, predictive modeling, personalization, and other advanced customer engagement capabilities
- Understanding of APIs, customer data platforms, event tracking, and modern marketing technology ecosystems
- Strong communication skills with the ability to translate technical concepts into business value
- Curious, proactive, and comfortable operating in ambiguous environments where innovation and experimentation are encouraged
- Experience in gaming, sports betting, eCommerce, subscription businesses, or other high-volume consumer industries is a plus
- Experience with Python, automation tools, or data science workflows is a plus
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
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