• Works with leaders to develop the strategic direction of the Ecommerce roadmap (for Target-specialty.com, Turffuel.com, and Target-specialty.ca) and drives website enhancement projects from ideation to launch. • Works with internal stakeholders to align website functionality with business needs, and acts as an internal expert providing CMS training and functional support for internal teams. • Implements strategy for ensuring conversion rate optimization, develops KPI reporting on site statistics, and stays ahead of SEO techniques and eCommerce security trends. • Implements strategy for meeting and exceeding ecommerce revenue goals by executing day-to-day site updates, new product setups, merchandising, maintaining accurate catalog availability, and monitoring Adobe Commerce system health, security patches, and site uptime. • Acts as the primary liaison to manage vendor relationships and the centralized IT group, oversee third-party development agencies, negotiate compromises during technical impasses, manage the support ticket pipeline, and oversee User Acceptance Testing (UAT) and the formal Change Request process. • Develops and reviews quality assurance standards regarding Ecommerce delivery systems ensuring a seamless flow of data between HubSpot, NAV, and Adobe Commerce.

• Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clients • Owning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisation • Building and launching new campaigns, ad groups, and feed-based shopping structures with precision • Conducting keyword research, search term analysis, and ongoing keyword management • Developing and executing A/B tests across ad copy, bidding strategies, and audience segments • Collaborating with our visual creators to brief and align on creative assets • Preparing clear, insight-led performance reports and contributing to client-facing communications • Participating in client calls and internal strategy sessions, representing your accounts with confidence • Staying current with Google Ads platform updates, betas, and best practices — and bringing those insights back to the team • Ensuring compliance with Google Ads policies and ad approvals • Scaling campaigns based on performance data and ROI goals • Troubleshooting tracking issues and managing tag implementation • Building and maintaining product data feeds using DataFeedWatch and Google Merchant Center

Role Description Ready to build something that truly matters? Every parent wants clarity, confidence, and connection when it comes to their child’s learning. They want to feel proud of the choices they make and trust the tools they bring into their home. At Hadley Designs, we make that possible by creating products that turn everyday moments into meaningful learning experiences. But none of that works without a seamless, trustworthy customer experience. A store that runs flawlessly. Messaging that is clear. Operations that feel effortless to the customer. That’s where you come in. About the Role Ecommerce Fulfillment & Operations Manager Also known as: Shopify Operations Manager | Ecommerce Operations Lead | Customer Experience Operations Manager This role is the backbone of our direct-to-consumer experience. You will own the performance, accuracy, and clarity of our Shopify store from end to end. Your mission is simple and powerful: Ensure every customer fully understands what they are buying and when they will receive it before they complete their purchase. Your Core Focus - Take full ownership of Shopify store operations and customer experience - Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging - Standardize shipping, split shipment, and pre-order communication across all touchpoints - Build and document SOPs for all operational workflows - Implement systems and automations that reduce manual work and customer confusion What You’ll Do Customer Experience Management (Daily) - Respond to customer inquiries via Shopify inbox and social channels - Process refunds, reships, cancellations, and order updates - Triage and resolve support tickets based on urgency - Identify patterns in customer feedback and recommend improvements - Ensure all communication is clear, accurate, and aligned with current messaging Order Operations and Fulfillment (Daily) - Monitor order flow across Shopify, Base, and Amazon MCF - Resolve failed orders, inventory issues, and discrepancies - Coordinate with fulfillment teams to ensure timely delivery - Manage split shipments, pre-orders, and out-of-stock scenarios - Track and resolve missing or delayed packages Store Integrity and Accuracy (Weekly) - Audit the website for broken links, incorrect pricing, and outdated promotions - Ensure consistency across product pages, landing pages, and collections - Validate all messaging related to shipping and pre-orders - Support promotion setup and ensure backend accuracy Systems, SOPs, and Automation (Weekly) - Build and maintain SOPs for recurring workflows - Identify inefficiencies and implement automation using tools like Shopify Flow - Optimize customer service platforms such as Gorgias - Improve post-purchase experience and operational workflows - Support system cleanup and tool evaluation Growth Operations and Reporting (Weekly) - Deliver weekly Shopify performance reports - Track key metrics such as CAC, LTV, and funnel performance - Identify trends, anomalies, and risks early - Ensure data accuracy for decision-making Compliance and Risk Management (Weekly) - Maintain compliance across ADA, privacy policies, and tracking regulations - Review product pages and campaigns for compliance risks - Ensure all required tools and disclosures are functioning properly - Stay updated on platform policies and changes AI and Automation Ownership (Ongoing) - Identify repetitive tasks and convert them into automated workflows - Use AI tools to improve efficiency in customer service and operations - Build prompt libraries and scalable systems - Continuously reduce manual workload while maintaining accuracy How Success Is Measured - Reduction in support ticket rate per 1000 orders - Reduction in reshipment rate per 1000 orders - Zero compliance issues - At least one new AI automation implemented per week - Zero reported issues with broken links, incorrect promotions, or inaccurate information Who You Are - You are a systems-driven operator who takes pride in getting the details right. - You think like an owner. You move quickly, solve problems independently, and take full responsibility for outcomes. - You don’t wait for direction. You create clarity where others see complexity. - You have 2 to 5 years of experience managing Shopify store operations. - You are highly detail-oriented and catch inconsistencies others miss. - You are a strong written communicator who can simplify complex information. - You have hands-on experience with order management, fulfillment, and customer service. - You understand Shopify apps, backend systems, and troubleshooting workflows. - You build systems, not just solutions. - You thrive in a fast-moving, high-growth environment. - You are comfortable working cross-functionally while maintaining ownership. - You believe in excellence over easy. You take initiative. You close loops. You care deeply about doing things the right way. Why You’ll Love Working Here - At Hadley Designs, your work directly impacts families around the world. - You are not just managing operations. You are helping create a seamless experience that allows parents to feel confident, supported, and proud of their choices. - You will enjoy: - A remote-first environment that gives you flexibility and autonomy - The ability to manage your schedule with trust and accountability - Direct access to leadership and meaningful collaboration across teams - Opportunities to build systems, implement ideas, and drive real impact - Access to training, tools, and continuous learning - A decade-strong, family-founded brand with a clear mission and vision - Free access to products that are changing how children learn Apply Today Apply today and help us make learning fun, engaging, and screen-free for families everywhere.

Role Description We're looking for a driven and commercially-minded Google Ads Strategist to join our growing Google team. This is a role for someone who has moved past the basics — you know your way around an account, you understand the levers that drive eCommerce performance, and you're can own a portfolio of clients and be accountable for their results. This is a hands-on role perfect for someone who loves diving into data, experimenting with strategy, and finding smart ways to scale. If you're hungry to step up, take ownership, and work alongside some of the best eCommerce marketers in the world, this is the role for you. What You’ll Be Doing - Managing and optimising Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a portfolio of eCommerce clients - Owning day-to-day account health — budgets, pacing, performance monitoring, and proactive optimisation - Building and launching new campaigns, ad groups, and feed-based shopping structures with precision - Conducting keyword research, search term analysis, and ongoing keyword management - Developing and executing A/B tests across ad copy, bidding strategies, and audience segments - Collaborating with our visual creators to brief and align on creative assets - Preparing clear, insight-led performance reports and contributing to client-facing communications - Participating in client calls and internal strategy sessions, representing your accounts with confidence - Staying current with Google Ads platform updates, betas, and best practices — and bringing those insights back to the team - Ensuring compliance with Google Ads policies and ad approvals - Scaling campaigns based on performance data and ROI goals - Troubleshooting tracking issues and managing tag implementation - Building and maintaining product data feeds using DataFeedWatch and Google Merchant Center Qualifications - 2–4 years of hands-on Google Ads experience in eCommerce, with at least some agency or multi-client exposure - Solid working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max — you understand how these campaign types interact and how to prioritise them - Comfortable managing accounts with meaningful ad spend — you treat a client's budget like it's your own - Strong analytical instincts — you can look at a dashboard and know what questions to ask, not just what numbers to report - Clear, confident written and verbal communication (in English) — you're comfortable corresponding with clients and holding your own on a call - Self-sufficient and proactive in a remote environment — you don't wait to be told what to look at - Collaborative by nature — you share wins, flag concerns early, and contribute to the team beyond your own portfolio Nice to Have (But Not Required) - Experience with feed platforms (e.g. DataFeedWatch) - Cross-platform paid media experience (e.g. Meta, TikTok) - Familiarity with Google Tag Manager and conversion tracking setup - Exposure to cross-channel campaigns alongside Meta or other paid platforms - Google Ads certifications (Search, Shopping, or Performance Max) - Prior experience working with US or AU-based eCommerce brands Benefits - Fully remote and flexible work environment - Work alongside a high-performing global team - Collaborate with exciting, fast-growing eCommerce brands - Culture that supports innovation, learning, and personal growth - Opportunity for bonuses and long-term engagement Application Sound like your kind of gig? We’d love to hear from you. If you would like to apply please use this link: Apply now and let’s scale some brands together!