• You develop, manage and optimize performance marketing campaigns — primarily Google Ads and Meta Ads. • You think beyond individual campaigns: audiences, funnels, user journeys, conversion optimization and clear recommendations for our clients. • You proactively manage clients, develop smart solutions and keep their goals in focus — transparently, thoughtfully and responsibly. • You work closely with our web and content team to create strong landing pages and efficient conversion flows. • Together with our tech team, you set up clean tracking configurations (GA4, GTM, Pixel, Events, Custom Conversions). • You contribute your own ideas, test new approaches and help further develop our internal standards.

• B2B Paid digital strategy and execution across search, social, and display. • User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers. • Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel. • Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing. • Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut. • Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals. • Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers. • Creative messaging development, A/B testing

Role Description Within the Accounting function at BenchPrep, you'll play a pivotal role in our finance team. Your focus will be on maintaining accurate financial records, preparing reports, analyzing data, and ensuring regulatory compliance. You'll contribute to budgeting, forecasting, audits, and process improvements, supporting our financial health and strategic decision-making. The ideal candidate has a strong background in accounting, financial analysis, and reporting, along with excellent analytical skills, attention to detail, and the ability to communicate financial information effectively across the organization. Proactivity, problem-solving abilities, and a commitment to continuous improvement are also essential. - Manage accounting function including account reconciliations, journal entries, AR, AP, and Billing - Analysis and review of company expenditures, confirming proper allocation of expenses to the various departments, and reporting to these departments as necessary - Review transactions to ensure accounting treatment is in accordance with GAAP and company policies and procedures - Analyze billing transactions to ensure proper allocation of revenue recognition policies - Review general ledger accounts and making all necessary journal entries including posting monthly, quarterly, and yearly accruals - Assist in building financial statements including balance sheet, income statement, and changes in financial position, as well as budget variance analysis - Assist in the design and preparation of budgets for review by management - Prepare year-end schedules for the annual tax returns - Look for ways to improve upon accounting processes and procedures Qualifications - Bachelor’s degree in accounting; CPA preferred - 3-5 years (Staff Accountant), or 5-8 (Sr Accountant) years in accounting or auditing; public accounting experience preferred - Team player with a positive attitude towards contributing and learning - Thorough knowledge and experience in the areas of financial statement preparation, GAAP, and revenue recognition - Strong verbal/written communication skills - Excellent analytical and problem solving skills - Ability to work well independently and in a team environment - Self starter, quick learner, and ability to multitask on a regular basis - Detail-oriented with excellent organizational skills and deadline driven - Capacity to thrive in a fast-paced environment - Strong sense of ownership on issues and following through to completion - Advanced proficiency with Microsoft Excel - Experience working in accounting systems (NetSuite, Intacct, Quickbooks, etc.) strongly preferred Benefits - Medical and ancillary benefits - Potential for yearly bonus - Stipends for work-from-home expenses - Flexible paid time off (our version of unlimited PTO) - Annual professional development stipend dollars - Competitive base salary Company Description We deliver the most advanced and flexible learning experience for certification, credentialing, test prep, continuing education, and training. Our cloud-based learning platform helps training organizations, associations and the extended enterprise deliver a highly engaging and effective learning experience for individuals looking to advance their careers. We incorporate the latest in learner-centered technology, including personalization, gamification, data science, usability and omni-channel delivery. We’re sitting in a pivotal time in the BenchPrep history. The number of learners on our cloud-based learning platform has reached nearly 11 million as of 2024. We’re committed to helping people learn better, and that starts with our own people. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are looking for high performing and motivated professionals who are excited about the chance to leverage technology to impact the lives of millions of learners. Join us.

Role Description We are seeking a Senior Instagram / Meta Ads Specialist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities. This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing. - Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio. - Advise on targeting, budgets, and creative with a focus on Reels and short-form video. - Occasionally launch and manage campaigns promoting films, trailers, and releases. - Report on audience growth and engagement and recommend optimizations. Qualifications - Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands. - Track record growing engaged creator accounts. - Strong knowledge of the U.S. film industry. - Hands-on with Instagram Reels and audience building (lookalikes, retargeting). - Experience marketing to Persian-American or diaspora audiences is a plus.