GroundTruth is an advertising platform that turns real-world behavior, including location and purchase data, into market
Demand Generation Manager
Location
New York
Posted
9 days ago
Salary
$85K - $115K / year
Seniority
Senior
Job Description
Demand Generation Manager
GroundTruth
• B2B Paid digital strategy and execution across search, social, and display. • User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers. • Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel. • Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing. • Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut. • Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals. • Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers. • Creative messaging development, A/B testing
Job Requirements
- At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company.
- Proven track record running paid campaigns that generate pipeline.
- Comfort operating across both enterprise B2B and self-serve/SMB motions.
- Data fluency and attribution and strong analytical instincts. Gets into the data themselves, and owns it when attribution breaks.
- Someone who can take a GTM brief and turn it into a channel plan without much hand-holding.
- AI-forward with judgment: fluent in AI-assisted execution but knows when not to trust it.
Benefits
- Fully-paid medical premiums for employees
- 401(k) employer match
- Generous parental leave
- Wellness and gym reimbursement
- Family and pet expense reimbursement
- Education and coaching reimbursement program
- Daily lunch credit when working in-office
- Fully stocked snacks and beverages in-office
- Option for mobile phone reimbursement or separate company phone
- Equity analysis to ensure fair pay
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