Role Description 100 % remote – Vollzeit – mit echter Projektverantwortung und strategischem Impact in einem Team, das noch viel erreichen will. - Du entwickelst, steuerst und optimierst Performance-Marketing-Kampagnen – schwerpunktmäßig Google Ads und Meta Ads. - Du denkst über Kampagnen hinaus: Zielgruppen, Funnel, Nutzerführung, Conversionoptimierung und klare Empfehlungen für unsere Kunden. - Du betreust Kund:innen proaktiv, entwickelst smarte Lösungen und hältst ihre Ziele im Blick – transparent, mitdenkend und verantwortungsvoll. - Du arbeitest eng mit unserem Web- und Content-Team zusammen, um starke Landingpages und effiziente Conversion-Strecken zu entwickeln. - Du richtest gemeinsam mit unserem Tech-Team saubere Tracking-Setups ein (GA4, GTM, Pixel, Events, Custom Conversions). - Du bringst eigene Ideen ein, testest neue Ansätze und trägst dazu bei, unsere internen Standards weiterzuentwickeln. Qualifications - Mindestens 3 Jahre Erfahrung im Performance Marketing – idealerweise im Agenturumfeld. - Tiefes Verständnis für Kampagnenlogiken, Performance-Kennzahlen und datenbasierte Entscheidungsfindung. - Sicherer Umgang mit Google Ads, Meta Werbeanzeigenmanager, Google Analytics 4 und Google Tag Manager. - Strukturierte, eigenständige Arbeitsweise und Lust, Projekte ganzheitlich zu begleiten. - Freude an Verantwortung, Offenheit für Feedback und die Fähigkeit, sich schnell in neue Themen reinzudenken. Requirements - Erfahrung mit Tripadvisor Ads (nice to have). - Know-how in Conversionoptimierung und Landingpage-Strukturen (nice to have). - Erfahrung mit Microsoft Teams und awork (nice to have). - Grundkenntnisse in Wordpress oder Canva sind willkommen, aber nicht erforderlich (nice to have). - Erfahrung im Hotel- oder Tourismussektor ist von Vorteil – aber absolut kein Muss (nice to have). Benefits - 100 % Homeoffice & Flexibilität: Arbeite von überall – mit klarer Struktur und echter Vertrauenskultur. - Projektverantwortung von A bis Z: Du steuerst Kampagnen und Kunden wirklich – nicht nur einzelne Tasks. - Ein Team, das sich gegenseitig stärkt: Interdisziplinär, wertschätzend, lösungsorientiert – ohne Egos. - Faire Vergütung + Boni: Transparente Strukturen und realistische Erwartungen. - Persönliches Wachstum: Jährliches Weiterbildungsbudget, regelmäßige Entwicklungsgespräche, offener Raum für deine Ambitionen. - Gestaltungsspielraum: Deine Ideen zählen. Wir bauen eine Agentur, die gesund wächst – mit Menschen, die Lust haben, mitzuwirken.

• Own the Google growth roadmap across all markets • Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display, and emerging Google products • Manage agency, platform, and partner relationships where required • Build strong relationships with Google to access platform expertise, betas, roadmap insights, and growth opportunities. • Leverage Google partnerships to identify competitive advantages and accelerate market expansion. • Build and lead a high-performing Google Growth function, fostering a culture of accountability, experimentation, collaboration, and continuous improvement. • Develop the long-term Google Growth team structure, capabilities, and operating model. • Coach, mentor, and develop PPC specialists, creating clear development plans and succession pathways. • Establish scalable creative workflows • Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights, and market expansion plans. • Work closely with Meta, Creative, CRM, and Data teams to improve asset production • Build audience activation strategies using first-party and platform data • Drive localisation and international expansion of creative assets • Define the creative requirements, production roadmap, and testing priorities needed to maximise Google performance across all markets. • Oversee campaign performance across all Google channels • Ensure efficient budget allocation across markets and products • Lead testing roadmaps across bidding, audiences, creative, landing pages, and campaign structures • Scale successful initiatives across markets. • Own Google reporting and growth insights • Improve attribution and conversion measurement • Ensure robust tracking and data integrity • Translate insights into actionable growth opportunities. • Own Google forecasting, budget allocation, and investment planning across all markets. • Develop growth scenarios and scaling plans to support business objectives. • Partner with Finance and Leadership to provide accurate forecasts, investment recommendations, and performance expectations. • Ensure Google investment is deployed efficiently across markets, products, and campaign types. • Partner with Product and UX teams to improve landing page performance and conversion rates. • Use Google insights and user behaviour data to identify opportunities to improve customer journeys. • Drive testing and optimisation of landing pages and post-click experiences. • Act as the internal Google growth champion, ensuring opportunities, risks, and priorities are clearly communicated across the business. • Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations, and Leadership teams to unlock growth opportunities. • Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality, and revenue growth. • Regularly communicate performance trends, strategic priorities, testing roadmaps, and growth opportunities to senior stakeholders. • Proactively identify non-media opportunities that could improve Google performance, including creative production, CRO, tracking, first-party data collection, CRM audience activation, and operational improvements. • Influence prioritisation across teams to ensure Google receives the assets, data, and support required to maximise performance. • Create visibility around Google's contribution to business growth through clear reporting, forecasting, and strategic updates. • Partner with leadership to shape investment decisions, market expansion plans, and long-term growth strategy.

Role Description We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll — a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats. This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product. What You'll Do - Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms - Track installs, attribution, and conversion events — and flag when data looks off - Run structured audience and creative tests to identify what works - Scale winning campaigns and cut what isn't performing - Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals - Make informed decisions on when to kill a campaign versus let it run Qualifications - Proven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is considered - Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization - Understanding of the difference between optimizing for clicks, installs, and purchases — and when each matters - Comfortable with attribution tracking and diagnosing data discrepancies - Ability to stretch a limited budget into measurable results through structured testing Nice-to-Have Skills - Experience with TikTok Ads or Google App Campaigns - Familiarity with mobile attribution tools like AppsFlyer or Adjust - Experience scaling an app from zero or near-zero install volume - Understanding of creative performance patterns for fitness, productivity, or utility apps Professional Maturity - Results-oriented — you measure success in installs and conversions, not activity and reports - Comfortable working with a lean budget and making every rupee count - Able to communicate clearly what you're testing, why, and what you're seeing - Proactive in flagging issues and proposing next steps without waiting to be asked Work Environment - Remote First — Work from wherever you're most productive. - Flexible Hours — Availability between 6pm and 12am PKT is required for team overlap and collaboration. - Direct Collaboration — You'll work closely with the product and growth team, with short feedback loops and quick decision-making. Why Work With Us - A real product with a live user base and clear growth potential — not a demo or side project - Lean team, fast decisions, and no bureaucracy - Ownership over your work — you run the experiments and see the results directly - Strong contract performance leads to extended engagement as the product scales

• Own the strategy and execution of programs that increase inbound lead volume — including contact form fills, demo requests, and other high-intent conversion actions on the website. • Optimize landing pages, conversion flows, and on-page experiences to improve visitor-to-lead conversion rates across the site. • Build and manage B2B e-commerce and lead capture experiences, including gated asset forms, conversion calculators, and other self-serve inbound touchpoints. • Develop and test hypotheses around page layout, CTAs, messaging, and form design to continuously improve inbound performance. • Partner with marketing operations to ensure form data, lead routing, and attribution are accurately captured and flowing into Marketo and Salesforce. • Lead on-page SEO and AEO strategy, including metadata optimization, content structure, internal linking, and technical SEO improvements in partnership with the web team. • Optimize web content for discoverability across both traditional search engines and emerging LLM-driven search surfaces. • Identify content gaps and keyword opportunities that can drive net-new organic traffic and inbound leads. • Own backlinking strategy in order to improve domain visibility and authority. • Partner with the web development and brand teams to ensure on-site experiences that are visually compelling, and optimized for conversion. • Partner with external vendors and news outlets as needed to ensure domain authority is optimized. • Manage the e-commerce storefront digital experience and its integration into other parts of the website to ensure pipeline goals. • Nurture unknown and anonymous visitors through smart content strategies, progressive profiling, and personalization. • Track, analyze, and report on inbound metrics including organic traffic, conversion rates, form fills, and lead quality. • Use data to identify friction points in the visitor journey and prioritize optimizations with the highest impact on inbound volume. • Apply a test-and-learn mindset to continuously improve web performance across pages and programs you own.