Multi-Agent WhatsApp Customer Support Tool & No Code Chatbot Builder
General Manager
Location
United Arab Emirates
Posted
11 days ago
Salary
0
Seniority
Lead
Job Description
General Manager
WATI
• Build and lead the Middle East GTM motion • Own the Middle East growth strategy across target markets, segments and priority verticals. • Identify the strongest ICPs, customer use cases and market entry opportunities. • Build local traction through direct sales, partnerships, customer relationships and ecosystem development. • Translate market feedback into clear GTM, Product, Partnership and CSM inputs. • Drive revenue and customer growth • Own regional revenue outcomes across new business, expansion and strategic customer opportunities. • Work closely with the AE, CSM and Partner Manager to drive pipeline, conversion, adoption and retention. • Prioritise high-potential opportunities and ensure the team is focused on the right customer segments. • Support customer conversations, demos, commercial negotiations and executive engagement where needed. • Build the local partner and ecosystem motion • Develop relationships with agencies, technology partners, WhatsApp / Meta ecosystem players, digital transformation partners and local business communities. • Identify partnership opportunities that can generate higher-value customer opportunities. • Work with internal teams to strengthen partner enablement, co-selling and co-marketing motions. • Help determine where partnerships can drive meaningful revenue versus where direct GTM is more effective. • Localise Wati’s market approach • Bring strong understanding of Middle East customer expectations, buying behaviour, language needs and local business norms. • Help shape how Wati positions WhatsApp automation, AI agents, customer engagement and conversational commerce in the region. • Identify where Arabic-language capability, local presence or market-specific enablement is needed. • Partner with Product / PMM / CSM to improve local customer education, onboarding and adoption. • Lead cross-functional execution • Coordinate closely with Sales, CSM, Partnerships, SE, AM, Implementation, Product, PMM and RevOps. • Ensure clear ownership across the regional pod and shared resources. • Build a strong operating cadence around pipeline, customer feedback, onboarding, adoption, revenue risks and market learnings. • Bring structured feedback to leadership on what is working, what is blocked and what needs to change.
Job Requirements
- 8+ years of experience in commercial leadership, GTM, sales, partnerships, country management, regional management or business development.
- Strong experience in the Middle East market, ideally across UAE, KSA and broader GCC.
- Experience selling or scaling SaaS, MarTech, CPaaS, customer engagement, conversational commerce, AI, automation, CRM, support tech or adjacent B2B technology products.
- Proven ability to build revenue in a new or developing market.
- Strong customer-facing capability, including executive conversations, demos, negotiations and relationship building.
- Experience working with partners, agencies, channel ecosystems or local market networks.
- Strong operating discipline across pipeline, forecasting, prioritisation, follow-up and cross-functional execution.
- Comfortable working in a fast-moving, ambiguous environment with high ownership.
- Strong Plus
- Arabic language capability or experience managing Arabic-speaking markets.
- Experience with WhatsApp Business API, Meta ecosystem, messaging platforms, CPaaS, customer engagement platforms or AI agents.
- Experience building a market from 0 to 1 or leading early regional expansion.
- Experience with SMB / mid-market SaaS motions, including sales-assisted, partner-led and self-serve motions.
- Experience working in a lean regional pod model with shared central resources.
- Existing network across Middle East SaaS, agencies, digital transformation, Meta / WhatsApp ecosystem, e-commerce or customer engagement communities.
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