• Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements. • Partner with product and compliance teams to localise the product experience for SEA users. • Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption. • Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture. • Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs. • Work with creative, brand, and localisation teams to develop market-relevant messaging and assets. • Analyse campaign performance, extract actionable insights, and iterate rapidly. • Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities. • Drive go-to-market execution for new product launches and features in the three markets. • Champion user research and local market insights to shape product roadmap priorities. • Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.

• Coordinate and support growth marketing initiatives and campaigns, communications, among other program tasks • Monitor marketing performance using data analysis and user feedback to ensure campaign effectiveness and user experience • Assist in the tracking of competitor updates and community feedback • Understand product features and transform them into educational content including but not limited to blog posts, emails, video scripts and social posts • Maintain tutorial content to make sure new updates are reflected timely • Assist in preparing educational campaigns such as webinars and community events

• Define and execute the European growth strategy. • Identify new growth opportunities, acquisition channels and scalable revenue drivers. • Create and maintain a clear growth roadmap aligned with company objectives. • Increase qualified pipeline generation and improve funnel conversion rates. • Design, launch and optimize growth experiments to accelerate lead generation. • Own marketing's contribution to pipeline and revenue. • Monitor and optimize key growth metrics. • Ensure growth initiatives are properly planned, documented and executed. • Lead, coach and develop a team of four growth marketing professionals. • Build strong partnerships with sales leaders.

Title: Director, Growth Marketing (TV & Offline Media) Location: San Francisco, CA, United States Job Description: About the Role Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re evolving TV & Offline from a pure channel execution function into a media investment and planning engine that sits at the center of our growth model. We’re seeking a strategic, data-driven Director to define, lead, and execute Chime’s TV and Offline marketing strategy and to own cross-channel media strategy and investment planning across Brand and Growth. This role is the single-threaded owner for how we translate MMM, incrementality, and business goals into budget allocation and media mix decisions across TV, audio, direct mail, and adjacent channels in partnership with channel leads, Analytics, and Finance. You will lead a high-performing team (including our TV/Audio lead and a dedicated Offline Planner), oversee agency and measurement partners, and collaborate with senior leaders across Brand, Growth, Product Marketing, Analytics, Finance, and MarTech to deliver scalable, measurable business impact and a durable, full-funnel media system. The base salary offered for this role and level of experience will begin at $196,000.00 and up to $270,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to - Set the long-term vision and roadmap for TV & Offline as a core growth driver, defining the role of Brand vs. performance within the mix and aligning to company and marketing objectives - Own and optimize an eight-to-nine figure annual TV & Offline portfolio, accountable for CAC, LTV, and incremental growth, including investment frameworks, scenario plans, and pacing in partnership with Finance and Analytics - Build integrated full-funnel media plans connecting upper-funnel brand outcomes to mid- and lower-funnel performance across TV, audio, direct mail, and related offline channels - Apply MMM outputs, incrementality results, and budget allocation recommendations into offline planning—serve as a primary client of the MMM function, not the architect - Lead and develop a high-performing offline media team, setting clear roles, goals, and operating rhythms - Serve as the strategic integration layer between offline, Brand, and DR—partnering with Brand & Creative to translate campaign briefs into full-funnel plans with clear business outcomes - Define ways of working across channel leads, Brand, Growth, Analytics, Finance, and agencies so planning, execution, and measurement operate as one coherent system - Influence senior leadership on strategy, investment decisions, and trade-offs using data-backed storytelling that frames options and consequences clearly To thrive in this role, you have - 12+ years of marketing/media experience, with deep expertise in TV & Offline strategy, planning, and execution, including 4+ years in-house at a scaled consumer brand. - Proven success owning multi-million to eight-/nine-figure media portfolios with direct accountability for CAC, LTV, and incremental growth. - Strong media mix and measurement background: hands-on familiarity with MMM, incrementality testing, and attribution, and a track record of using them to drive actual budget allocation and trade-off decisions. - Experience building portfolio-level plans (not just channel plans): annual and quarterly planning, scenario modeling, and reallocations across channels and funnel stages. - Demonstrated executive presence and the ability to translate complex data and modeling into simple, decisive narratives for VP/CMO/CFO-level stakeholders. - A track record of leading and developing high-performing teams and orchestrating agencies and internal partners around a unified media strategy and investment framework. - Comfort operating in fast-moving, performance-driven environments with imperfect data and competing stakeholder priorities, while maintaining a strong sense of ownership and judgment. #LI-Hybrid #LI-AM1 A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will? *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees - Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates. - In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute - Competitive salary based on experience - 401k match plus great medical, dental, vision, life, and disability benefits - Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off - 1% of your time off to support local community organizations of your choice - Annual wellness stipend to use towards eligible wellness related expenses - Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents - Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more. - In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too! - A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances.