• Working towards becoming a Subject Matter Expert (SME) • Developing standard processes within your areas of expertise and be a champion for their adoption • Forging strong partnerships with customers and colleagues • Managing the CAM engagement with a customer using strong project management practices while also developing solutions to business problems • Taking ownership of your customer’s continued success by ensuring accurate adoption of the platform • Engaging customers in enlightened business need discussions versus feature/function basics. Continually drive customers toward their strategic goal • Providing a strong technical understanding of our product with the ability to discuss and demonstrate the full Coupa platform and how it may be configured to meet a customer’s business needs • Building and/or improve templates, training and presentations • Handling customers where up to 25% of your time may include travel

Role Description Looking for a hands-on behaviour change and UX expert to anchor product development and adoption in user insights and behavioural science. You will take ownership of user research and behaviour-led design across our products and services. You will partner with product teams to make development farmer-first and with marketing and operations teams to ensure smoother adoption among farmers and team. Job Type: Full Time Location: Hyderabad/Remote Reporting to: VP of Product Level: Sr. Manager / Head Key Responsibilities - Lead user research with farmers and field staff to understand behaviours and adoption barriers, and translate into product direction. - Design and iterate user experiences based on real usage and feedback. - Apply behaviour change principles to product design and rollout to drive adoption and sustained use. - Partner with Product and Engineering to turn research insights into improvements. - Work with Marketing and Operations on behaviour-led onboarding and adoption strategies for farmers and internal staff. - Stay hands-on through pilots and scale-up, maintaining learning loops as products scale. Qualifications - Experience in user research, product design, behavioural design, or related roles. - Strong understanding of behaviour change concepts and experience in applying them. - Experience working with various teams to translate research and conceptual insights into actions and getting them implemented. - Comfort (and enjoyment) with field-based research and direct interaction with users. - Experience with technology products in addition to physical services. Nice-to-Haves - Experience working with rural users or farmer-facing products. - Background in agriculture, livelihoods, development, or social impact sectors. - Experience in taking early-stage or prototype products from concept to scale. Hiring Process - Apply on jobs.kheyti.com - Initial call - Panel interview with product team - Field visit + Final interview - Reference checks

• Deliver S&P’s InTegrity framework • Run programs that drive adoption of new technologies • Collaborate with stakeholders to properly align technology with desired business outcomes • Support the adoption of new/modified EHR and related systems • Capture organizational change management items, ensuring mitigation of change impacts • Leverage the stop-start-continue methodology to enhance adoption of new roles and workflows resulting from the Oracle Health Millennium implementation • Play a supportive role in program events and deliverables • Leverage solution expertise to engage and advise Oracle Health and our client(s) to ensure a successful implementation • Manage and complete the development of testing scenarios that correlate with client approved workflows and design

• Strategic Planning & The Adoption Brief • Define the "Golden Workflow": Collaborate with PMs during the design phase to map the ideal user path to "first value" and long-term stickiness. • Architect Adoption Briefs: Own the creation of the Adoption Brief, establishing value hypotheses, customer segmentation, adoption strategy, and the "signals" that indicate a user has successfully adopted a feature. • Instrumentation Strategy: Work with Engineering and Product Analytics to ensure features are tagged and instrumented *before* launch, ensuring 100% visibility into user behavior from Day 1. • Cross-Functional Execution • Enablement Alignment: Partner with Marketing and Customer Success to translate adoption criteria into targeted in-app nudges, tutorials, and human-led outreach playbooks. • Product-Led Growth (PLG): Design and monitor the effectiveness of automated onboarding sequences (simulations, tooltips, and email triggers) defined in the Adoption Brief. • Analysis & Iteration (The Feedback Loop) • Friction Identification: Analyze telemetry data to find where users drop off. Distinguish between "UX friction" (it’s too hard to use) and "Value friction" (it’s not worth using). • Facilitate Product Reviews: Lead the Post-Launch Review. Transform raw data into actionable insights for leadership, driving decisions to improve, pivot, or deprecate features. Validate & incorporate product investment decisions with adoption data. • ROI & Value Realization: Connect feature adoption directly to business outcomes like Net Revenue Retention (NRR) and Time-to-Value (TTV) and cross-sell, upsell. • Manage Qualitative Feedback Loops: Design and maintain structured processes to capture the "why" behind the telemetry, and package these insights into scalable reports for executive leadership. • Telemetry Governance & Roadmap Influence: Establish a scalable, governed framework for consuming telemetry data. Goal is to democratize these insights so that ≥60% of SDLC roadmap prioritization across the R&D org is actively driven by customer usage and adoption data.