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Marketing, Growth Analyst
Location
United States
Posted
32 days ago
Salary
$2K - $3.5K / month
Seniority
Mid Level
Job Description
Marketing, Growth Analyst
Prop Firm Match
• Improve acquisition efficiency, budget allocation, and market expansion decisions by connecting channel activity to user quality, conversion, commission revenue, and long-term value. • Own marketing analytics across channels. • Build attribution and unit economics models. • Identify growth opportunities and monitor anomalies. • Support CRO and experimentation.
Job Requirements
- 2+ years of experience as a Marketing Analyst, Growth Analyst, or similar.
- Marketing analytics tooling: Google Ads, Meta, GA4, and ideally lifecycle/email platforms.
- Strong SQL and behavioural analysis skills.
- Deep understanding of CAC, ROAS, LTV, and attribution.
- Commercial mindset - focus on revenue impact, not vanity metrics.
- Excellent async written communication - we are remote-first.
- Prior experience in fintech, prop trading, or D2C SaaS (Nice to have).
- Incrementality testing experience (Nice to have).
- International / multi-market analytics experience (Nice to have).
- Familiarity with affiliate / partner attribution models (Nice to have).
Benefits
- Hiring stages
- Application screening
- Video intro + role fit questionnaire
- Discovery HR Interview
- Real-world task
- A deep-dive Professional interview
- Functional Interview
- Peer & values conversation
- Equal opportunity employer
- Talent Pool for other opportunities
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• Own install volume, ROAS, and downstream GMV performance across paid acquisition channels. • Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging acquisition platforms. • Partner with Data teams to develop audience segmentation and user quality frameworks. • Collaborate with Product teams to improve post-install conversion and activation experiences. • Partner with Creative teams to develop testing strategies and performance hypotheses. • Drive experimentation across audience strategy, bidding approaches, creative concepts, and channel expansion opportunities. • Contribute to attribution, incrementality, and measurement initiatives in privacy-constrained environments. • Build reporting frameworks and actionable insights for Growth leadership.
Role Description As an RTL / Fix & Flip Underwriter, you will independently evaluate short-term bridge and renovation loans for real estate investors. This role plays a critical part in balancing speed, sound credit judgment, and risk management while supporting a high-volume, growth-stage lending platform. You will assess borrower and entity credit strength, collateral quality, construction feasibility, and market risk to structure well-performing loans that close efficiently and align with company and investor guidelines. This role directly impacts deal velocity, loan quality, and overall portfolio performance, partnering closely with sales, processing, and construction/draw teams. 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Role Description Improve acquisition efficiency, budget allocation, and market expansion decisions by connecting channel activity to user quality, conversion, commission revenue, and long-term value. Turn marketing performance data into clear recommendations on where to spend, scale, pause, or test next. Performance objectives - Objective 1 - Own marketing analytics across channels - Outcome: Reliable, consistent reporting across paid ads, email, SEO, lifecycle, organic/social, and market expansion. - Typical tasks: - Produce weekly marketing performance updates. - Maintain channel-, country-, campaign-, and audience-level dashboards. - Investigate anomalies and surface trends. - Translate raw performance data into clear narratives. - Objective 2 - Build attribution and unit economics models - Outcome: Marketing activity is linked clearly to commission revenue and lifetime value. - Typical tasks: - Build and maintain attribution models. - Analyse ROAS, CAC, LTV, retention, and payback by channel/country/campaign/segment. - Quantify the financial impact of marketing decisions. - Partner with Finance to align attribution to revenue recognition. - Objective 3 - Identify growth opportunities and monitor anomalies - Outcome: Wasted spend is reduced; new markets and segments are scaled faster. - Typical tasks: - Identify opportunities across countries, segments, channels, landing pages, and messaging. - Proactively monitor anomalies and flag before spend is wasted. - Recommend reallocation of budget toward higher-ROI surfaces. - Document and track recommendations through to adoption. - Objective 4 - Support CRO and experimentation - Outcome: Better targeting, messaging, and channel mix; higher conversion across paid and organic surfaces. - Typical tasks: - Partner with Growth and Marketing on experimentation and budget allocation. - Define measurement plans for new campaigns before launch. - Support landing-page experimentation and conversion analysis. - Quantify experimental lift post-launch. Qualifications - 2+ years of experience as a Marketing Analyst, Growth Analyst, or similar. - Marketing analytics tooling: Google Ads, Meta, GA4, and ideally lifecycle/email platforms. - Strong SQL and behavioural analysis skills. - Deep understanding of CAC, ROAS, LTV, and attribution. - Commercial mindset - focus on revenue impact, not vanity metrics. - Excellent async written communication - we are remote-first. Requirements - Prior experience in fintech, prop trading, or D2C SaaS. - Incrementality testing experience. - International / multi-market analytics experience. - Familiarity with affiliate / partner attribution models. Compensation - $2,000–$3,500 / month gross Location & Work Setup - Remote, with strong overlap with CET hours (4+ hours of overlap). - Working hours: roughly 9 AM – 6 PM CET, with reasonable flexibility. - Employment type: Full-time. Hiring Stages - Application screening: Review of applications to identify candidates whose background aligns with the role’s requirements. - Video intro + role fit questionnaire: A short async step - no scheduling required. - Discovery HR Interview: Focused on company and culture match. - Real-world task: An exercise using real PFM marketing and growth data. - A deep-dive Professional interview: Focus on growth analytics expertise. - Functional Interview: Broader professional conversation exploring collaboration and communication. - Peer & values conversation: Evaluated against PFM's structured values scorecard. Additional Information - If you don’t meet every single qualification but believe you can excel in the role based on what it requires - we encourage you to apply. - We are an equal opportunity employer and welcome applicants from all backgrounds, experiences, and perspectives. - Even if it’s not listed as a formal requirement, we truly value candidates who have clear familiarity with the prop trading industry and us, our mission and what we do. Not the Right Fit for This Role? If this role isn’t the right match but you have experience in trading operations, customer success, compliance, support, partnerships, or a related area - we still want to hear from you. Join our Talent Pool and we’ll reach out when a relevant role opens.
Business Growth Consultant
KAI HAYES LIFESTYLE LLCWith presence in more than 100 countries and over 20 years of experience, we are a global community dedicated to leadership development, personal growth, wellness education, and digital entrepreneurship.
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