Role Description Improve acquisition efficiency, budget allocation, and market expansion decisions by connecting channel activity to user quality, conversion, commission revenue, and long-term value. Turn marketing performance data into clear recommendations on where to spend, scale, pause, or test next. Performance objectives - Objective 1 - Own marketing analytics across channels - Outcome: Reliable, consistent reporting across paid ads, email, SEO, lifecycle, organic/social, and market expansion. - Typical tasks: - Produce weekly marketing performance updates. - Maintain channel-, country-, campaign-, and audience-level dashboards. - Investigate anomalies and surface trends. - Translate raw performance data into clear narratives. - Objective 2 - Build attribution and unit economics models - Outcome: Marketing activity is linked clearly to commission revenue and lifetime value. - Typical tasks: - Build and maintain attribution models. - Analyse ROAS, CAC, LTV, retention, and payback by channel/country/campaign/segment. - Quantify the financial impact of marketing decisions. - Partner with Finance to align attribution to revenue recognition. - Objective 3 - Identify growth opportunities and monitor anomalies - Outcome: Wasted spend is reduced; new markets and segments are scaled faster. - Typical tasks: - Identify opportunities across countries, segments, channels, landing pages, and messaging. - Proactively monitor anomalies and flag before spend is wasted. - Recommend reallocation of budget toward higher-ROI surfaces. - Document and track recommendations through to adoption. - Objective 4 - Support CRO and experimentation - Outcome: Better targeting, messaging, and channel mix; higher conversion across paid and organic surfaces. - Typical tasks: - Partner with Growth and Marketing on experimentation and budget allocation. - Define measurement plans for new campaigns before launch. - Support landing-page experimentation and conversion analysis. - Quantify experimental lift post-launch. Qualifications - 2+ years of experience as a Marketing Analyst, Growth Analyst, or similar. - Marketing analytics tooling: Google Ads, Meta, GA4, and ideally lifecycle/email platforms. - Strong SQL and behavioural analysis skills. - Deep understanding of CAC, ROAS, LTV, and attribution. - Commercial mindset - focus on revenue impact, not vanity metrics. - Excellent async written communication - we are remote-first. Requirements - Prior experience in fintech, prop trading, or D2C SaaS. - Incrementality testing experience. - International / multi-market analytics experience. - Familiarity with affiliate / partner attribution models. Compensation - $2,000–$3,500 / month gross Location & Work Setup - Remote, with strong overlap with CET hours (4+ hours of overlap). - Working hours: roughly 9 AM – 6 PM CET, with reasonable flexibility. - Employment type: Full-time. Hiring Stages - Application screening: Review of applications to identify candidates whose background aligns with the role’s requirements. - Video intro + role fit questionnaire: A short async step - no scheduling required. - Discovery HR Interview: Focused on company and culture match. - Real-world task: An exercise using real PFM marketing and growth data. - A deep-dive Professional interview: Focus on growth analytics expertise. - Functional Interview: Broader professional conversation exploring collaboration and communication. - Peer & values conversation: Evaluated against PFM's structured values scorecard. Additional Information - If you don’t meet every single qualification but believe you can excel in the role based on what it requires - we encourage you to apply. - We are an equal opportunity employer and welcome applicants from all backgrounds, experiences, and perspectives. - Even if it’s not listed as a formal requirement, we truly value candidates who have clear familiarity with the prop trading industry and us, our mission and what we do. Not the Right Fit for This Role? If this role isn’t the right match but you have experience in trading operations, customer success, compliance, support, partnerships, or a related area - we still want to hear from you. Join our Talent Pool and we’ll reach out when a relevant role opens.

Role Description As a Venture Growth Executive, you will work remotely while utilizing established systems, training resources, and digital tools designed to support professional development, business growth activities, and community engagement. You will have access to: - Leadership development and mentorship - Award-winning personal and professional development programs - Digital communication and business tools - Structured onboarding and training resources - Global networking opportunities - Flexible remote work structure - Ongoing educational support Qualifications - Strong communication and interpersonal skills - Self-motivated with a professional and proactive approach - Ability to work independently and manage priorities effectively - Growth-oriented mindset and willingness to learn - Comfortable using digital tools and online platforms - Interest in leadership, communication, and personal development - Professional experience in leadership, business development, consulting, sales, coaching, management, customer service, marketing, entrepreneurship, or related fields is beneficial - Bachelor's degree or equivalent professional experience preferred but not required Requirements - Build and maintain professional relationships - Participate in leadership and personal development training - Utilize digital communication and social media platforms professionally - Engage with prospective clients and community members - Support client relationship management activities - Follow established systems and operational processes - Manage activities independently and professionally - Contribute to growth-focused initiatives and business development efforts Benefits - Remote Work - Flexible schedule - Training & development

• Generate insights that illuminate the customer journey. • Drive lead acquisition, retention, and revenue growth across deskbird. • Leverage existing tracking systems and transform complex datasets into well-structured data models. • Work with diverse datasets that reflect the entire customer lifecycle. • Collaborate closely with cross-functional stakeholders in Marketing, Growth, and Sales to ensure initiatives are effective.

• Lead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels • Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting • Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings • Collaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stack • Partner with the data team to align CDP data structures to the broader data roadmap and migration project • Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression. • Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics • Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contribution • Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity • Serve as the internal subject matter expert on email and related CDP capabilities • Managerial responsibilities of one or more team members