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Senior Data Analyst, Google Analytics/Martech
Location
Brazil
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Senior Data Analyst, Google Analytics/Martech
CI&T
• Digital tagging and instrumentation: Map, implement, validate, and certify the tagging plan across digital channels (web and app), ensuring accurate collection of user events and interactions • Advanced Analytics configurations: Execute advanced measurement configurations, including User ID tracking, cross-domain tracking, and collection of custom events • Data quality monitoring: Continuously monitor the quality and integrity of collected data, identifying and correcting anomalies and tagging gaps • Interface with Engineering: Collaborate with the data engineering team on the construction and review of views and data layers (bronze, silver, gold), acting as the technical reference for Analytics data • Documentation: Maintain the tagging plan documentation up to date, ensuring traceability of implementations and technical decisions • Paid media support: Support the monitoring of media pixels and the validation of campaign data, contributing to the accuracy of media performance metrics (e.g., attribution, conversions) • Dashboards and analysis: Build and maintain analytical dashboards focused on tagging data and digital performance, supporting business stakeholders’ decision-making • Experimentation and monitoring tools management: Operate and configure optimization and testing tools according to the client’s current stack
Job Requirements
- Solid experience with Google Analytics (GA4), including advanced configurations (User ID, cross-domain tracking, custom events)
- Experience with Google Tag Manager or equivalent for implementing tagging in web and mobile environments
- Knowledge of BigQuery for querying and validating collected analytics data
- Experience with mobile attribution and campaign monitoring tools (AppsFlyer or similar)
- Ability to collaborate technically with data engineering teams, understanding analytical layer structures (raw, silver, gold)
- Analytical profile with strong documentation skills and ability to communicate technical information to business stakeholders
- Preferred qualifications:
- Experience with A/B testing and conversion optimization tools (VWO or similar)
- Experience in financial services, insurance, or other regulated industries
- Experience monitoring paid media pixels (Meta Ads, Google Ads, TikTok Ads)
- Knowledge of SQL for exploratory analyses in cloud analytics environments
- Google Analytics certification or similar
Benefits
- Health and dental insurance
- Meal and food allowances
- Childcare assistance
- Extended parental leave
- Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
- Profit sharing (PLR)
- Life insurance
- Continuous learning platform (CI&T University)
- Employee discount club
- Free online platform dedicated to physical and mental health and well-being
- Pregnancy and responsible parenthood course
- Partnerships with online course platforms
- Language learning platform
- And many more
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