• Develop and execute a localized marketing strategy aligned with the central strategy to ensure effective market penetration and product positioning. • Set key performance indicators (KPIs) for local marketing initiatives and measure performance to drive continuous improvements. • Create and execute a localized Annual Marketing Plan (AMP) in line with the global AMP, focusing on new product launches, and local commercialization strategies. • Align the marketing plan with key organizational stakeholders to ensure cohesive execution and mutual support. • Continuously gather and analyse market insights, customer feedback, and competitor activities to adjust the marketing strategy as needed. • Share insights across the organization to refine products and strategies, ensuring the company remains competitive and responsive to market needs. • Monitor the business performance, analysing key metrics to identify opportunities, risks, and areas for improvement. • Provide actionable recommendations to enhance growth, market share, and customer satisfaction. • Actively participate in local congresses, industry events, and conferences to stay informed on industry trends, new technologies, and competitor actions. • Engage with customers, Key Opinion Leaders (KOLs), and emerging influencers in the market to foster strong relationships and support business development. • Collaborate closely with the sales force by co-traveling to customer sites to identify business opportunities and gather insights that influence product and strategy decisions. • Attend customer-facing events and support sales teams in their efforts to drive revenue and deepen relationships. • Develop and implement a local medical education (MedEd) strategy in collaboration with associates and the events team, ensuring timely and full execution of educational initiatives. • Adjust global marketing materials to cater to local market needs, ensuring compliance with local regulations and organizational standards. • Gain a deep understanding of the products and provide training and support to both sales teams and customers, answering product-related queries and offering technical expertise. • Collaborate with sales and supply chain teams to ensure smooth inventory management and product availability for customers. • Provide support for supply chain-related tasks, including forecasting and addressing potential supply issues. • Work closely with sales, marketing, and brand teams to ensure alignment in executing marketing and business strategies. • Support internal communication efforts by contributing relevant content for newsletters and other informational materials to engage with the broader community.

Title: Growth Product Manager, Consumer Experience Location: IPG_OFFICE_New York Job Description: Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.  Location: Hybrid — Chicago, New York, or Phoenix Job Summary PetPlace is seeking a Growth Product Manager with deep experience building and optimizing consumer-facing digital products. In this role, you will own the end‑to‑end journeys that help new pet parents discover, understand, and engage with PetPlace. You will work directly with consumers through research, testing, and rapid experimentation to uncover insights and translate them into high‑impact product improvements. Your work will shape the experiences that drive activation, engagement, and long‑term loyalty, positioning PetPlace as the go‑to destination for new pet parents seeking support, resources, and education. Main Responsibilities - Own and optimize consumer-facing journeys across PetPlace.com and our pet adoption flow, ensuring clarity, value, and seamless engagement. - Act as the voice of the customer, developing a deep understanding of user personas, motivations, pain points, and behaviors. - Conduct direct consumer research, including interviews, surveys, usability testing, and behavioral analysis to uncover insights that drive product decisions. - Design and execute A/B tests, multivariate tests, and rapid experiments to validate hypotheses and improve conversion, activation, and retention. - Leverage data to identify opportunities, diagnose friction, and make compelling, insight‑driven recommendations. - Monitor and report on consumer product KPIs, ensuring transparency and alignment across stakeholders and leadership. - Collaborate closely with engineering, design, and marketing to concept, scope, and deliver consumer‑centric features that drive measurable growth. - Embrace the MVP mindset, iterating quickly based on user feedback, market signals, and performance data. Qualifications - 5+ years of Product Management experience building and optimizing consumer-facing (B2C) digital products. - Proven track record owning consumer journeys, funnels, and engagement metrics in a fast‑paced environment. - Hands-on experience conducting direct consumer research and translating insights into product improvements. - Strong background in experimentation, including A/B testing, funnel optimization, and iterative product development. - Analytical mindset with expertise in consumer behavior, KPIs, and data-driven decision-making. - Exceptional communication and collaboration skills, with the ability to align cross-functional teams. - Genuine passion for animals and a deep understanding of the bond between pets and their families. - Thrives in a dynamic, fast-moving environment where ideas, diverse perspectives, and adaptability are essential. Beneficial Skills - Experience in the pet health or pet care industry. - Experience working in B2C product organizations or high‑traffic consumer apps. - Familiarity with SAFe Agile methodologies. #LI #IPG All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: - Comprehensive full medical, dental and vision Insurance - Basic Life Insurance at no cost to the employee - Company paid short-term and long-term disability - 12 weeks of 100% paid Parental Leave - Health Savings Account (HSA) - Flexible Spending Accounts (FSA) - Retirement savings plan - Personal Paid Time Off - Paid holidays and company-wide Wellness Day off - Paid time off to volunteer at nonprofit organizations - Pet friendly office environment - Commuter Benefits - Group Pet Insurance - On the job training and skills development - Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”

• Demonstrate understanding of RCM terms, industry standards, business processes, and Ensembles applications and information flow • Understand, analyse, and document the business needs • Build process flows for current and future state • Breakdown business needs into features and stories and back them with diagrams and documentation • Bring feature requirements to PM and Manager/Co-manager for peer review • Realize requirements, know the value and reasoning behind current prioritization • Managing and creating forward looking product backlog • Prioritizing the backlog items based on changing requirements • Think comprehensively to align non-functional (security, performance, etc) and reporting requirements to Functional features to ensure holistic development • Work across different verticals ops-engineering-product-analytics-implementation to seek feature related feedback, understand and resolve dependencies • Work with offshore engineering teams to clarify business requirements during offshore hours. Present requirements to the team during sprint planning, unblock the engineering teams and act as of proxy PM • Work with the teams to build high level estimates, define timelines and respectively add features to roadmap • Overseeing all stages of product creation including design and development, to understand any risk • Monitoring and evaluating product development, to mitigate any risk • Collaborate with engineering, product, and data teams to deliver updates • Participating in grooming, scrum meetings and product sprints • Perform feature acceptance • Demonstrate deliverable to stakeholders

• Define the vision, strategy, and roadmap for integrations • Collaborate with users to understand their needs and validate ideas • Responsible for crafting an integration strategy and a product roadmap • Develop clear and actionable product specifications with Engineering and Design teams • Build and nurture strong relationships with integration partners