Define and evolve paid media strategies, drive new business development, establish performance optimization frameworks, and lead cross-functional collaboration to deliver high-impact results and enhance client experiences.

Title: Buyer, Paid Search (Temporary) Location: New York, New York WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We are hiring a Buyer, Paid Search for a full time temporary role through September 4. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic).  This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact. This position is based in our New York office. We offer a hybrid work setting with working onsite in our NYC office and the flexibility to work from home. - Assist with the development and implement comprehensive SEM strategies to meet client objectives. - Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM). - Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms. - Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. - Utilize strong analytical skills to interpret overall search performance metrics and trends. - Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization. - Implement A/B testing strategies to continuously improve ad performance and ROI. - Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills. - Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance REQUIREMENTS - 1.5 - 2+ years experience in paid search. Digital ad agency experience. - Hands-on Keyboard’ experience in search management platforms. Includes the following: - Supervise the everyday performance of search engine marketing (SEM) campaigns - Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum) - Plan, coordinate.and administer numerous presentations for your managed accounts - Lead regular status update calls with clients to ensure optimal performance - Provide daily, weekly, monthly and yearly reporting & analysis strategy - Communicate key performance trends to your account lead and clients - Conduct keyword research to drive new areas of growth for your clients - Create effective ad copy to produce optimal click through and conversion rates - Work closely with display and digital marketing teams on development and execution of integrated marketing plans - Ability to established relationships with vendors (Google & MSN representatives) - Strong organizational skills and ability to balance tight deadlines and challenges. Salary range is $62,000 -$ 80,000 annual. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: - Flexibility to work in hybrid manner with in-office and work from home options (depending on role). - Open/Flexible PTO with US & UK specific policies - Sponsored healthcare options and agency-wide physical & mental health support - 401k with company match (USA), and generous Pension (UK) - Paid sabbatical at significant milestone anniversaries - Generous paid parental leave policy - Life milestone recognition & support - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) - Cell phone/tech reimbursement - Student Loan payment plan (US) - Tuition reimbursement - Learning & Development and training programs - And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: - Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. - Ability to stand, bend, and reach - Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. - The ability to observe details at close range (within a few feet of the observer).

Role Description Design, optimize, and scale business workflows using Salesforce Flow, routing logic, and orchestration frameworks. - Build automation that reduces manual activity for sellers, recruiters, and operational teams. - Translate business processes into intelligent automation workflows that improve speed, quality, and consistency. - Support the rollout and operationalization of Agentforce-enabled workflows, next-best-action logic, and AI-driven seller processes. - Develop repeatable automation frameworks that can be standardized across Direct Hire, Staffing, VMS Staffing, and emerging service lines. - Identify data quality, enrichment, duplicate account, and signal-readiness gaps that impact automation performance. - Create SLA-based triggers, alerts, and escalation paths to improve speed-to-lead and follow-up consistency. - Partner cross-functionally with Product, Sales, Recruiting, Operations, IT, and external partners to refine automation priorities and execution plans. - Maintain workflow documentation, runbooks, process standards, and operational governance practices. - Run automation experiments to improve conversion, adoption, workflow reliability, and seller productivity. Qualifications - 4–8 years of experience in Salesforce operations, RevOps, GTM systems, workflow orchestration, automation operations, or related functions. - Strong understanding of Salesforce Flow, routing logic, lead lifecycle automation, and scalable automation frameworks. - Demonstrated ability to design operational workflows that solve business problems, reduce manual work, and support growth. - Exposure to Agentforce, Einstein, AI workflows, conversational automation, or related AI-enabled business tools strongly preferred. - Comfort working with lead and account data quality concepts, enrichment gaps, signal quality, and automation readiness. - Familiarity with sales, recruiting, staffing, or GTM lifecycle processes and operational SLAs. - Strong problem-solving skills, high agency, and the ability to work independently across business and technical teams. - Ability to explain automation concepts in clear business language and partner effectively with non-technical stakeholders.

• Supports RTX’s growing paid media capability by contributing to the planning, execution, optimization, and measurement of paid media programs across channels. • Provides flexible support depending on business needs — ranging from campaign execution, trafficking, and QA to reporting, workflow coordination, and cross-functional collaboration. • Supports internal paid media function as it evolves to support new platforms, processes, and areas of specialization. • Campaign Execution & Trafficking: Support the setup, validation, and ongoing monitoring of paid media campaigns across platforms, ensuring accuracy in targeting, creative, and tracking. • Assist with trafficking, tagging, QA, pacing checks, and timeline alignment across partners. • Operational Support & Workflow Management: Maintain shared tools, trackers, asset logs, workflows, or naming conventions that support operational consistency. • Contribute to developing or improving processes as the in-house function grows. • Reporting & Analytics Support: Pull performance data from platforms and feed it into team dashboards or reporting templates. • Cross-Functional Coordination: Serve as an operational connector between Creative, Brand, Comms, Analytics, and external agencies or platform partners.