Role Description The Senior Manager, Unified Media Measurement, serves as a strategic analytics partner to internal stakeholders and external partners across Bayer Consumer Health. The role provides leadership in media measurement, acts as a key point of contact for senior business stakeholders, and translates complex performance data into actionable recommendations that improve media effectiveness and business outcomes. As an extended member of the Bayer CH U.S. Media & Digital Platforms team, this role enables high-quality campaign planning and optimization by advancing measurement capabilities across channels, audiences, and investments. The position is accountable for evolving the metrics, methodologies, and tools used to assess media, consumer, and trade promotion performance, return on investment, and new-to-brand metrics. It establishes end-to-end measurement processes, drives insight generation, and manages key vendor relationships, including TransUnion, to strengthen Bayer’s unified measurement capabilities across MMM and MTA. Also accountable for unifying the measurement ecosystem of UMM, revenue forecasting and agency platforms to accelerate decisions based on business and media outcomes. Your Tasks and Responsibilities - Lead the unified media measurement framework across the full marketing funnel, ensuring clear performance metrics and a consistent view of effectiveness across channels. - Define and drive the media measurement roadmap, including prioritization, capability development, and long-term vision. - Shape the end-to-end media data ecosystem in partnership with Data Science and Engineering to enable a trusted single source of truth. - Translate measurement outputs into business-relevant insights that support brand decisions and optimize investment choices. - Provide strategic guidance on media investment measurement and optimization to support profitable growth and improved efficiency. - Partner with media strategists, brand teams, and customer teams to inform budget allocation, scenario planning, optimization modeling, and investment decisions. - Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies. - Define reporting and dashboard requirements that clearly communicate performance, optimization opportunities, and audience insights to media, brand, and executive stakeholders. - Build trusted partnerships with business stakeholders through clear insight storytelling, strong consulting skills, and actionable recommendations. - Establish continuous performance tracking to monitor delivery against plan and enable learning and optimization. - Advance Bayer’s measurement framework and engagement model to benchmark performance and strengthen understanding of channel contribution. - Manage key external partners to ensure high-quality delivery, consistency, and credibility in marketing measurement approaches and outputs. - Identify and prioritize requirements for advanced analytics, AI-enabled insights, and data integration aligned with enterprise platforms and business needs. - Create an environment that enables collaboration, innovation, and high performance. - Remove barriers that limit collaboration and effective delivery across teams and functions. - Coach and develop team members to strengthen capability and business impact. Qualifications - Bachelor’s degree. - Deep expertise in digital media measurement and marketing science, including MMM and attribution modeling. - Excellent communication and stakeholder management skills, with the ability to influence senior leaders. - Product-oriented mindset, with experience shaping analytics or measurement solutions from concept through adoption and scale. - Growth mindset with a strong focus on continuous learning, innovation, and evolving industry trends in analytics, measurement, and AI-enabled insights. - Ability to work effectively in ambiguity and adapt to evolving priorities and business needs. - Deep familiarity with consumer-packaged goods (CPG) data sources such as Circana Retail and Household Purchase Panel or Nielsen. - Strong understanding of digital media ecosystems and consumer data platforms. - Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.). - Strong project management skills, including the ability to manage multiple workstreams, stakeholders, and brands simultaneously while balancing team capacity. - Prior experience setting direction and engaging with strategy and analytics agencies, technical suppliers, and providers of analytical services. - Comfort operating as both a strategist and a hands-on analytical problem solver. - Demonstrated ability to manage and influence change. - Innovative problem-solver able to create custom and new solutions. - People leadership experience preferred, with the ability to inspire, coach, and develop others. - Fluent English. - Experience partnering across marketing, Insights & Analytics, major digital media platforms, and agency ecosystems, ideally including Google, Meta, and cross-market media programs. - Experience working with marketing mix modeling, attribution, and measurement partners such as Neustar, IPSOS/MMA, Analytic Partners, Nielsen, IRI, Circana, or similar providers. Preferred Qualifications - An advanced degree in analytics, marketing science, economics, or a related field. - 10+ years of experience in media analytics, MMM, digital media effectiveness measurement, marketing science, or related analytical disciplines. - Experience in CPG, OTC, or healthcare marketing. - Agency experience. Benefits - Salary between $144,400 - $216,600. - Additional compensation may include a bonus or commission (if relevant). - Health care, vision, dental, retirement, PTO, sick leave, etc. Your Application Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

Paid Media Specialist United States At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.  Position Overview K18 is seeking a  detail-oriented and proactive Paid Media Specialist to support the execution, reporting, and optimization of our paid media efforts across DTC and Amazon channels. This role is ideal for someone who is both analytical and creative and comfortable managing data while also contributing to campaign strategy and testing. Key Responsibilities - Own weekly and monthly reporting across paid channels for DTC + Amazon, delivering clear insights on performance, trends, and opportunities for optimization - Support creative concepting and testing initiatives, including developing hypotheses, briefing assets, and analyzing results - Proactively ideate and execute testing strategies across paid social channels, including ad format experimentation, audience and keyword targeting strategies, and platform-specific opportunities that drive incremental performance - Manage creative project workflows, coordinating with internal teams and external partners to deliver assets on time - Execute ad trafficking across paid channels including Meta, TikTok, Reddit, Pinterest, CTV, Amazon, etc. ensuring campaigns are launched accurately and on schedule - Monitor campaign performance and assist in ongoing optimizations to improve efficiency and scale - Stay up to date on platform trends, new features, and best practices to continuously evolve our paid media approach Qualifications - 1–3 years of experience in paid media, digital marketing, or a related field - Familiarity with platforms such as Meta, Google, TikTok, Reddit, Pinterest, and Amazon advertising is a plus - Strong analytical skills with experience in campaign reporting and performance analysis - Excellent organizational skills with the ability to manage multiple projects simultaneously - Creative thinker with an interest in testing and experimentation - Comfortable working in a fast-paced, collaborative environment Salary Range: up to $90,000 (in USD $) This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and if the location of the job changes.

Role Description LTK is seeking a Senior Manager, Social Strategy to lead the strategy for LTK’s social presence across organic, owned, and paid social channels. This role will help shape how LTK shows up across platforms, ensuring our content is clear, relevant, culturally aware, and aligned to the audiences we need to reach, including consumers, creators, brand partners, media, and the broader creator economy. This person will oversee social strategy across LTK’s consumer-facing and corporate channels, translating company priorities, product launches, brand narratives, creator stories, and cultural moments into platform-right social strategies and content approaches. The ideal candidate understands the social landscape deeply and knows how to build strategies that help brands stand out across different platforms, audiences, and business objectives. They can connect big-picture messaging to day-to-day editorial planning, understand how organic content builds brand relevance, and know how paid social can be used to extend reach, drive awareness, support launches, and amplify the right stories. This role reports to the VP, Head of PR and will manage two direct reports supporting content creation, community management, platform execution, and paid social support. One direct report will lead paid social execution, so this person should bring a strong understanding of how owned, organic, and paid social work together to drive awareness, engagement, reach, and business impact. Qualifications - 7+ years of experience in social strategy, brand social, content strategy, or related fields - Experience leading social strategy for a brand that speaks to multiple audiences or customer groups - Deep understanding of Instagram, TikTok, LinkedIn, X, and YouTube, including how content and audience expectations differ by platform - Proven ability to translate brand messages and business priorities into platform-specific social strategies and content direction - Strong strategic instincts paired with a clear understanding of how social content gets planned, created, distributed, and measured - Experience managing people and giving clear strategic and creative direction - Strong fluency in analytics and performance reporting, with the ability to turn insights into action - Strong understanding of paid social strategy and how paid and organic efforts work together - Excellent communication skills, editorial judgment, and organizational skills - A fast-moving, curious, and learning-oriented mindset - A mindset focused on seizing opportunities and moving with urgency - Dedication to fierce prioritization and operational excellence - Adaptability to a dynamic, fast-moving environment - A growth mindset and openness to feedback Requirements - Lead the social strategy for LTK across Instagram, TikTok, LinkedIn, X, and YouTube - Translate LTK’s core narratives, brand messages, and business priorities into channel strategies that resonate with the right audience on each platform - Shape how LTK shows up across both consumer and corporate social channels, ensuring consistency while adapting content to fit audience needs and platform behaviors - Develop platform-specific strategies that support LTK’s distinct audiences, including creators, consumers, and brand partners - Ensure LTK’s social presence feels current, differentiated, and aligned to broader company priorities - Own social editorial planning and channel programming across key owned channels - Set content direction for original social-first storytelling across both consumer and corporate priorities - Partner closely with content creators and platform leads to develop ideas, series, campaigns, and formats that are native to each platform - In partnership with PR, guide how company news, product updates, cultural moments, thought leadership themes, and evergreen storytelling come to life on social - Bring strong editorial judgment to content decisions, with a clear perspective on what will resonate, what fits the platform, and what supports the business - Use platform insights, audience behavior, and performance data to refine social strategy over time - Analyze what content is performing, why it is working, and where the team should evolve its approach - Identify opportunities to better reach priority audiences and improve engagement across channels - Create a fast-learning environment where the team tests, learns, and pivots quickly to improve impact - Report on channel performance, strategic learnings, and opportunities to leadership - Manage the paid social strategy, ensuring organic and paid strategies are aligned - Help guide which content and campaigns should be amplified through paid media - Bring a strong understanding of how paid can support social goals, extend priority messages, and sharpen audience targeting - Ensure owned and paid efforts are working together to drive stronger reach, engagement, and business impact - Manage and develop their direct reports across content creation, community management, platform execution, and paid social support - Partner cross-functionally with PR, content marketing, product, creator, brand, to ensure social supports the company’s biggest priorities - Help connect social efforts with broader earned and owned storytelling opportunities to increase impact Benefits - The opportunity to be part of the leading global company in creator commerce - A remote-first, productivity-first environment - Competitive compensation and benefits package to meet the needs of you and your family - 401(k) with LTK company matching - Medical Insurance, Vision Insurance, Dental Insurance - Paid Maternity Leave and Paid Paternity Leave - Summer Fridays and Flexible PTO

• Create and publish social-first content, including short-form videos, photo galleries, graphics, and captions across HOT ROD social platforms • Capture, edit, and produce engaging photo and video content using industry-standard multimedia tools • Attend automotive events, races, and industry gatherings to deliver real-time social coverage and create compelling on-site content • Collaborate with editorial, marketing, and audience development teams to execute social campaigns supporting HOT ROD initiatives, branded partnerships, and key industry events • Monitor emerging social media trends, platform updates, and audience engagement strategies to maximize content performance • Analyze social performance metrics and contribute to reporting efforts, providing actionable insights on audience growth and engagement • Maintain HOT ROD's distinctive voice, editorial standards, and leadership position within the automotive media landscape • Identify opportunities to grow audience engagement and strengthen community connections across social channels