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Senior Content Strategist
Location
Ohio
Posted
12 days ago
Salary
0
Seniority
Senior
Job Description
Senior Content Strategist
Hexion Inc.
• Develop and manage a structured, content roadmap aligned with brand positioning and long-term growth priorities. • Ensure messaging consistency while enabling vertical-specific differentiation. • Partner with business units and sales to translate commercial priorities into compelling content across formats, including website pages, event materials, sales decks, brochures, and case studies. • Build unique and engaging authority-building assets that strengthen Hexion’s credibility and support downstream demand generation efforts. • Own the content on Hexion’s website and overall performance in collaboration with the wider marketing team. • Manage publishing workflows, UX coordination, content audits, and ongoing optimization. • Lead SEO/ AEO strategy across the website, including keyword planning, on-page optimization, and content structuring to improve organic visibility and search rankings. • Monitor website performance using GA4 and related tools. • Develop dashboards and insights that inform content strategy, user experience improvements, and digital investment decisions. • Uphold Hexion’s overall brand standards across digital channels. • Establish content guidelines, tone-of-voice frameworks, and digital governance processes. • Own the relationship with the web design and development agency to ensure performance, quality, and alignment with brand standards.
Job Requirements
- 5+ years of experience in B2B content marketing, digital strategy, or website management
- Strong experience developing enterprise-level content strategies across multiple business units
- Experience with using AI tool and building custom agents like Tone of Voice Agent, to accelerate work and automate manual tasks.
- Proven ability to create high-impact case studies and thought leadership content
- Experience managing and optimizing B2B websites at scale
- Hands-on experience with: CMS platforms (Webflow, WordPress, Sitecore, or similar)
- GA4 and website analytics tools
- SEO/ AEO tools and best practices
- Strong understanding of how content supports demand generation (without necessarily owning campaigns)
- Proven ability to translate technical or industrial subject matter into clear, compelling messaging
- Experience coordinating cross-functional stakeholders and managing external vendors
- Strong editorial judgment and brand stewardship capability
- Analytical mindset with comfort interpreting digital performance data.
Benefits
- We are an Equal Opportunity, Affirmative Action employer.
- All qualified applicants will receive consideration for employment.
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