• Own both sales and marketing for the company • Run our sales process from first conversation to signed contract • Take introductory and discovery calls with inbound prospects • Run strategy and pitch presentations • Manage the full pipeline from first touch to close • Handle objections, follow ups, proposals, and contract negotiations • Build and maintain a sales playbook, objection library, and follow up sequences • Own and operate our internal Meta advertising campaigns • Develop and execute our broader marketing strategy including content, brand positioning, and demand generation • Elevate the company brand to attract larger and more established clients • Create or direct the creation of marketing assets such as ads, landing pages, case studies, and social content

Role Description Seit 2018 hat Jurafuchs Hunderttausende Jurastudierende und Referendare beim Lernen begleitet und ist heute die führende Lernplattform für juristische Bildung im deutschsprachigen Raum. Aber was gerade passiert, ist größer als alles, was wir bisher gemacht haben. Was Jurastudierenden und Referendaren beim Lernen geholfen hat, wird bald die gesamte juristische Karriere begleiten. AI macht diesen Sprung nicht nur möglich, sie macht ihn unausweichlich. Und wir gehen ihn jetzt. Jurafuchs wird die führende Marke für Legal Education & Legal AI. Von der ersten Vorlesung bis zum ersten Mandat. Für diesen Sprung brauchen wir jemanden, der Marketing nicht verwaltet, sondern gewinnt. Der Zahlen liest wie andere Texte. Der Experimente liebt, weil er weiß, dass der nächste große Hebel noch nicht gefunden ist. Und der ein Team führt, das dasselbe denkt. Du verantwortest das gesamte Marketing. Strategie, Budget, Kanäle, Team. Du führst perspektivisch vier direkte Reports und bist die Schnittstelle zu Produkt, Growth und Unternehmensstrategie. Das zeigt sich zum Beispiel darin, dass: - eine datengetriebene Marketingstrategie existiert, die auf klaren Hypothesen basiert und kontinuierlich getestet wird - Experimente systematisch aufgesetzt, ausgewertet und in Entscheidungen übersetzt werden - CAC, M1/M12 Retention, ARPA und CLV nicht nur gemessen, sondern aktiv gesteuert werden - Brand und Performance zusammengedacht werden, weil beides auf dasselbe Ziel einzahlt - Budgets dort allokiert werden, wo sie den größten messbaren Impact haben - das Team schnell lernt, klare Prioritäten hat und Entscheidungen eigenverantwortlich trifft - Marketing und Produkt gemeinsam an Wachstumshebeln arbeiten, nicht aneinander vorbei - Jurafuchs als Marke bei Studierenden, Referendaren und Kanzleien klar positioniert ist Qualifications - Du bist nicht jemand, der auf Ergebnisse wartet. Du bist jemand, der sie herbeiführt. - Daten sind für dich die ehrlichste Form von Feedback. - Du liebst Experimente, weil du weißt, dass Intuition allein nicht skaliert. - Du weißt, wann eine Hypothese tot ist und du hast einen nachweisbaren Track Record: Wachstum gebaut, nicht nur begleitet. - KPIs wie CAC, Retention, ARPA und CLV sind für dich keine Reporting-Pflicht, sondern Steuerungsinstrumente. - Du hast schon ein Team geführt und weißt, was das wirklich bedeutet: die richtigen Leute auf die richtigen Probleme setzen, Klarheit schaffen, wo Unklarheit lähmt, und loslassen können, wenn jemand besser ist als du in seinem Bereich. - Du denkst strategisch, bleibst trotzdem nah an der Umsetzung und kennst den Unterschied zwischen Aktivität und Impact. - Du bringst mehrere Jahre Erfahrung mit, davon mindestens zwei in einer Führungsrolle. - Du verstehst Performance- und organisches Marketing, denkst Brand als Wachstumshebel und kannst Strategie entwickeln und gleichzeitig nah an der Umsetzung bleiben. - AI ist nicht dein Werkzeug. Es ist deine Arbeitsweise. Requirements - Du übernimmst kein leeres Blatt. Es gibt ein Team, echte Kanäle, erste Strukturen und einen Gründer, der Marketing bisher selbst mitgetrieben hat und dir jetzt die Verantwortung übergibt. - Dein Job ist nicht, das Bestehende zu verwalten. Es auf das nächste Level zu bringen. - Strategie schärfen, Lücken schließen, das Team weiterentwickeln und Marketing zu dem Hebel machen, der Jurafuchs wirklich skaliert. - Du arbeitest direkt mit den Gründern, sitzt an der Strategie und trägst von Anfang an echte Verantwortung. - Mit echtem Gestaltungsspielraum, Budget und einem Team, das mit dir wächst. - Deine Arbeit wird sichtbar sein: in den Zahlen, die sich bewegen. Im Team, das du weiterentwickelt hast. In der Marke, die in fünf Jahren jeder im juristischen Bereich kennt. Benefits - Jede Woche neue Features, kurze Entscheidungswege und eine AI-First, Human-Always Mentalität. - 100 % remote, flexible Arbeitszeiten und Fokus auf Ergebnisse statt Präsenz. - Radical Candor, Eigenverantwortung und zero Tolerance für Ego-Show. - 2× im Jahr treffen wir uns zu Teamretreats in Europa.

• Oversee strategic positioning and go-to-market execution of new products and solutions • Lead creative team in positioning and promoting the Vericast Brand • Develop differentiated product positioning, messaging frameworks, and value propositions • Ensure consistent messaging across campaigns, content, events, and sales materials • Manage end-to-end go-to-market planning for new products and strategic initiatives • Mentor and develop creative team members

Role Description The AI Product Strategy & Transformation Director is responsible for establishing, leading, and scaling Asurint’s enterprise artificial intelligence capability. This role serves as the primary AI strategist and transformation catalyst by identifying, prioritizing, implementing, and governing AI-enabled business solutions across all functions; and partners closely with business and technology stakeholders to identify high-value opportunities, redesign workflows, deploy practical AI solutions, inspire adoption, and drive measurable business outcomes. Responsibilities - Develops and maintains Asurint’s enterprise AI strategy, roadmap, operating model, governance framework, and implementation priorities in alignment with corporate objectives and business needs. - Partners closely with leaders across Operations, Product, Technology, Compliance, Legal, HR, Finance, Client Success, and Executive Leadership to identify business challenges and translate them into practical, AI-enabled solutions. - Builds and manages an AI opportunity pipeline by identifying, evaluating, and prioritizing high-value use cases across the organization. - Leads enterprise AI initiatives from concept through deployment, including opportunity assessment, requirements gathering, business case development, pilot execution, implementation planning, change management, adoption, and optimization. - Serves as the organization’s AI subject matter expert, maintaining deep knowledge of generative AI, large language models, workflow automation, AI agents, intelligent search, knowledge management, adoption, and optimization. - Designs, prototypes, configures, and deploys AI-enabled solutions including copilots, workflow automations, knowledge assistants, decision-support tools, document intelligence solutions, and other business productivity applications. - Evaluates build-versus-buy options and recommends AI platforms, technologies, and solutions based on business value, scalability, security requirements, integration capabilities, implementation complexity, and return on investment. - Establishes a structured intake, evaluation, prioritization, and governance process for AI-related requests and opportunities across the enterprise. - Drives adoption and business utilization of AI solutions through training programs, user enablement, communication strategies, best practices, and organizational change management initiatives. - Partners with Technology, Security, Compliance, Legal, and Data Governance stakeholders to ensure AI solutions meet organizational and AI governance standards related to responsible AI usage, data privacy, human oversight, risk management, monitoring, approval workflows, and compliance requirements as well as applicable regulatory obligations for sensitive and regulated data. - Develops success metrics, operational KPIs, and value realization frameworks to measure productivity improvements, operational efficiencies, cost savings, quality enhancements, risk reduction, and business impact. - Monitors AI initiative performance, user adoption, business outcomes, and return on investment; continuously refines solutions and priorities based on measurable results. - Facilitates discovery sessions, operational reviews, workshops, and working sessions to identify workflow inefficiencies, automation opportunities, and AI use cases. - Builds and maintains a portfolio and pipeline of AI opportunities across the organization, balancing quick wins with strategic transformation initiatives. - Creates reusable AI frameworks, standards, templates, implementation methodologies, and best practices to accelerate enterprise adoption and scalability. - Serves as a trusted advisor to executive leadership regarding AI strategy, organizational readiness, technology investments, implementation risks, governance considerations, and emerging industry developments. - Prepares executive-level presentations, strategic recommendations, implementation roadmaps, business cases, performance reporting, and status updates related to enterprise AI initiatives. - Fosters a culture of innovation, experimentation, operational excellence, continuous improvement, and responsible AI adoption throughout the organization. - Other duties as required. Qualifications - Strong understanding of artificial intelligence concepts and applied enterprise use cases, including generative AI, large language models, machine learning, intelligent automation, workflow orchestration, retrieval-augmented generation, AI agents, and knowledge management systems is required. - Demonstrated experience delivering AI-enabled business solutions, digital transformation initiatives, automation programs, or enterprise technology implementations. - Proven ability to identify, evaluate, prioritize, and implement business process improvements and transformation initiatives. - Strong business analysis, product management, project leadership, change management, and stakeholder engagement skills. - Experience facilitating cross-functional initiatives involving business, technology, compliance, and executive stakeholders. - Strong analytical, organizational, problem-solving, and strategic planning capabilities. - Experience with organizational change management, user adoption strategies, training, and communication planning. - Ability to translate complex technical concepts into clear business recommendations and executive-level communications. - Familiarity with data governance, information security, privacy considerations, risk management, and responsible AI practices. - Experience evaluating software vendors, enterprise technology platforms, implementation partners. - Lean Mindset/Lean Thinking experience and approach is preferred. - Experience with background screening, identity verification, or regulated information services is preferred. - Proficiency in Microsoft Office applications is required; enterprise business systems, workflow automation platforms, analytics platforms, and collaboration tools is preferred. Requirements - Education: Bachelor’s degree in business, operations, information technology, computer science, engineering, data analytics, product management, organizational leadership, or a related field is required. MBA or other advanced degree is preferred. - Certifications or licensure: AI-related certifications, Six Sigma certification, project management certifications (PMP, Agile, Scrum, Project Management, etc.) are highly preferred. - Years of relevant experience: Minimum of 8 years in business transformation, project management, operations management, consulting, technology implementation, process improvement, digital transformation, or a related field is required. Three years of experience leading AI, automation, digital transformation, or enterprise technology initiatives is strongly preferred. - Years of leadership experience: Minimum of 3 years leading cross-functional teams or direct reports is preferred. Working Conditions - The work environment involves everyday risks or discomforts that require normal safety precautions typical of offices, including the need for general safe workplace practices with office equipment and computers, avoidance of trips and falls, and observance of fire regulations. - This position is performed remotely within the United States or in an office setting in the Cleveland, Ohio headquarters, although off-site meetings in various settings may occur. - Inside Asurint’s office environment, the noise level is usually quiet to moderate. - In a remote setting, the employee is responsible for maintaining a safe and secure work environment, for arranging the off-site workspace in an ergonomically sound manner, and for maintaining standard Internet speeds in order to work effectively. - In a remote setting, the employee is required to ensure that all equipment and records that are the property of Asurint but have been relocated to the off-site workplace, are maintained in a safe and secure manner and are used only for business purposes. - The schedule is generally normal Eastern Time Zone business hours (unless otherwise communicated based on position or working location), although the employee may be required to perform work, attend meetings and events before or after normal workings hours, and occasionally on weekends and evenings. - Some travel by personal automobile and a valid driver’s license may be required. Occasional overnight travel may be required. - Ability to lift light objects (less than 20 pounds) and carry them short distances (20 feet or less) is required. Benefits - Medical, dental and vision effective first day of employment - 401(k) with employer match - Paid time off - 10 company-paid holidays - Employee Assistance Program - Wellness Program - Paid Bereavement - Pet Bereavement - Pet Insurance - Volunteer time off - Telecommuting Stipend - Professional development programs - Short-term disability - Company-paid long-term disability - Company-paid life insurance - Flexible spending/health savings accounts - Employee referral bonus