• Own and drive key product metrics for trial conversion and retention: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, trial-to-paid CR • Own the coach persona end-to-end. Define how the coach speaks, when she shows up (workout, chat, educational content, CRM, push), and what coach remembers about the user • Run a fast experimentation loop. Generate, prioritize, ship, and read new content hypotheses across welcome workout, weekly drops, coach chat, educational content, and CRM • Own user-coach chat as a first-class product surface. Define the conversation system (AI, human-in-the-loop, or hybrid), the tone of voice, and the experiments that move chat → next workout and chat → retention • Define the topic roadmap and 6-week block structure together with the SME Content Methodologist • Design programs at the workout, week, and 6-week block level (welcome workout, weekly intent, regression and progression rules) in partnership with the SME and external master trainers per discipline • Evolve the in-product programming experience: how the user discovers a program, lands on a workout, gets feedback, and is nudged back tomorrow • Drive cross-feature conversion: workout → chat, workout → educational content, chat → next workout, and any new content type we ship • Scale topics together with the Content Producer, balancing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content • Commit to a quarterly production cadence with the Content Producer (topics, formats, delivery dates) and adjust based on what experiments tell you • Analyze product data directly to find retention and engagement opportunities

• Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals. • Establish, maintain, and socialize a centralized master content calendar. • Drive multi-format content production across written, video, and audio channels. • Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution. • Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns. • Monitor, analyze, and report on content performance KPIs.

Role Description Gong is looking for a Director of Content Marketing who is, first and foremost, an exceptional writer — someone who brings a distinct voice, rigorous craft, and genuine conviction to everything Gong publishes. This is a builder's role. You'll write, edit, and set the standard for what great looks like — then partner with your team to reach it and amplify it consistently. You'll own the full content engine across the customer journey: - Thought leadership - Customer stories - Gong Labs research - Digital content - Narrative frameworks that connect all of it to how buyers actually think and decide We're looking for someone who thinks like a media builder, not a content scheduler. You care deeply about substance over surface — and you believe content done right is a genuine competitive differentiator, not a supporting function. You bring strong editorial judgment, a thoughtful perspective on where AI fits in a content operation, and a constant eye on where the best content in the industry is being made and why. The person in this role gets to turn those ingredients into a content engine that entertains, informs, and shapes how the market thinks. You'll have editorial independence and real cross-functional influence to do it right. If you obsess over craft, have strong opinions about what makes content worth reading, and want to build something that matters — this is the opportunity! Responsibilities - Voice & Writing Excellence - Be Gong's best writer. Set and protect a distinct, data-backed, opinionated brand voice across all channels. - Write highly effective content, including flagship thought leadership, editorial positions, key campaign narratives, and raise the quality floor across every content format. - Serve as editor-in-chief: give in-the-trenches editorial feedback that makes your team meaningfully better, not just compliant. - Narrative & Thought Leadership - Own the Gong narrative. Translate complex concepts such as Agentic AI, Revenue Graphs, and Agent / Human Orchestration into clear, provocative stories that resonate with revenue leaders. - Lead thought leadership strategy across blog, social, video, and earned media, ensuring Gong has a credible and consistent POV in its category. - Champion customer storytelling: develop a systematic approach to capturing and amplifying customer outcomes that feel real and impactful. - Gong Labs & Original Research - Partner with data science to evolve Gong Labs into the industry's most trusted source of revenue insights — content backed by real pipeline and call data that no competitor can replicate. - Commission and shape original research reports, data studies, and benchmarks that generate earned media, backlinks, and brand authority. - Content Strategy & Demand Impact - Build content frameworks mapped to the full customer journey—from awareness through expansion—that demonstrably improve conversion and shorten sales cycles. - Partner with Product Marketing, Growth, and Sales to ensure content operates as a revenue lever across the full go-to-market motion. - Own strategic KPIs: measure KPIs such as brand share of voice, organic traffic, and pipeline influence, and use the data to finetune and improve content impact accordingly. - Team Leadership & Editorial Operations - Lead and grow a team of content marketers, providing hands-on editorial mentorship and career development. - Build and manage a bench of world-class freelancers and agency partners who can flex with demand without diluting brand quality. - Architect a scalable content engine: content guidelines, editorial calendars, content briefs, quality rubrics, and distribution workflows that sustain high velocity without sacrificing integrity. Qualifications - 10+ years of content leadership at a high-growth B2B company or in high-tier business journalism with a portfolio that demonstrates genuine craft. - Proven ability to lead and develop a team of in-house and freelance creatives at high velocity. - Exceptional writing and editing skills. You are the kind of person who will rework a headline five times because the first version was not quite right. - Deep product empathy. You can spend an afternoon in a product demo, talk to three customers, and come out with a sharp, credible editorial angle that engineers and buyers both recognize as true. - Strong grasp of B2B buyer journeys and content's role in demand generation—you've built frameworks that connect editorial to pipeline, and you can prove it. - AI fluency: You understand how LLMs and AI agents are reshaping both how work gets done and how content gets discovered and consumed. - Your portfolio and experience demonstrates writing that prioritizes density, utility, and a clear point of view over generic industry language or buzzwords. - Strategic KPI ownership: You've mapped content programs directly to business outcomes and can speak fluently about attribution, share of voice, and pipeline influence. Benefits - We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. - Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. - Mental Health benefits with covered therapy and coaching. - 401(k) program to help you invest in your future. - Education & learning stipend for personal growth and development. - Flexible vacation time to promote a healthy work-life blend. - Paid parental leave to support you and your family. - Company-wide recharge days each quarter. - Work from home stipend to help you succeed in a remote environment.

• Lead the development of integrated digital and content strategies that support organizational and partner goals; • Conceptualize and oversee cutting-edge digital and media campaigns, including narrative strategy and creative concepts; • Translate strategic objectives into high-impact content across platforms including video, social media, digital advertising, and email; • Lead the development of creative concepts, messaging frameworks, ad scripts, and direct-to-audience communications (including mail where applicable); • Own the end-to-end process for paid media and digital campaigns, from concept to execution to measurement; • Oversee and collaborate closely with digital vendors on paid media strategy, targeting, optimization, and performance reporting; • Establish clear KPIs and performance benchmarks, and communicate results to partners and stakeholders in clear, actionable ways; • Use data and insights to continuously optimize creative and digital strategies; • Manage and support the Creative Manager, providing mentorship, direction, and strategic guidance; • Serve as a key liaison to partner organizations, translating their goals into creative and digital strategies; • Build strong relationships with vendors, consultants, and internal teams to ensure alignment and execution excellence; • Ensure all creative and content reflects Murmuration’s values and strengthens brand identity; • Elevate the quality and impact of storytelling across campaigns and platforms; • Maintain a strong understanding of emerging digital trends, platforms, and technologies to keep campaigns innovative and relevant.