Role Description Gong is looking for a Director of Content Marketing who is, first and foremost, an exceptional writer — someone who brings a distinct voice, rigorous craft, and genuine conviction to everything Gong publishes. This is a builder's role. You'll write, edit, and set the standard for what great looks like — then partner with your team to reach it and amplify it consistently. You'll own the full content engine across the customer journey: - Thought leadership - Customer stories - Gong Labs research - Digital content - Narrative frameworks that connect all of it to how buyers actually think and decide We're looking for someone who thinks like a media builder, not a content scheduler. You care deeply about substance over surface — and you believe content done right is a genuine competitive differentiator, not a supporting function. You bring strong editorial judgment, a thoughtful perspective on where AI fits in a content operation, and a constant eye on where the best content in the industry is being made and why. The person in this role gets to turn those ingredients into a content engine that entertains, informs, and shapes how the market thinks. You'll have editorial independence and real cross-functional influence to do it right. If you obsess over craft, have strong opinions about what makes content worth reading, and want to build something that matters — this is the opportunity! Responsibilities - Voice & Writing Excellence - Be Gong's best writer. Set and protect a distinct, data-backed, opinionated brand voice across all channels. - Write highly effective content, including flagship thought leadership, editorial positions, key campaign narratives, and raise the quality floor across every content format. - Serve as editor-in-chief: give in-the-trenches editorial feedback that makes your team meaningfully better, not just compliant. - Narrative & Thought Leadership - Own the Gong narrative. Translate complex concepts such as Agentic AI, Revenue Graphs, and Agent / Human Orchestration into clear, provocative stories that resonate with revenue leaders. - Lead thought leadership strategy across blog, social, video, and earned media, ensuring Gong has a credible and consistent POV in its category. - Champion customer storytelling: develop a systematic approach to capturing and amplifying customer outcomes that feel real and impactful. - Gong Labs & Original Research - Partner with data science to evolve Gong Labs into the industry's most trusted source of revenue insights — content backed by real pipeline and call data that no competitor can replicate. - Commission and shape original research reports, data studies, and benchmarks that generate earned media, backlinks, and brand authority. - Content Strategy & Demand Impact - Build content frameworks mapped to the full customer journey—from awareness through expansion—that demonstrably improve conversion and shorten sales cycles. - Partner with Product Marketing, Growth, and Sales to ensure content operates as a revenue lever across the full go-to-market motion. - Own strategic KPIs: measure KPIs such as brand share of voice, organic traffic, and pipeline influence, and use the data to finetune and improve content impact accordingly. - Team Leadership & Editorial Operations - Lead and grow a team of content marketers, providing hands-on editorial mentorship and career development. - Build and manage a bench of world-class freelancers and agency partners who can flex with demand without diluting brand quality. - Architect a scalable content engine: content guidelines, editorial calendars, content briefs, quality rubrics, and distribution workflows that sustain high velocity without sacrificing integrity. Qualifications - 10+ years of content leadership at a high-growth B2B company or in high-tier business journalism with a portfolio that demonstrates genuine craft. - Proven ability to lead and develop a team of in-house and freelance creatives at high velocity. - Exceptional writing and editing skills. You are the kind of person who will rework a headline five times because the first version was not quite right. - Deep product empathy. You can spend an afternoon in a product demo, talk to three customers, and come out with a sharp, credible editorial angle that engineers and buyers both recognize as true. - Strong grasp of B2B buyer journeys and content's role in demand generation—you've built frameworks that connect editorial to pipeline, and you can prove it. - AI fluency: You understand how LLMs and AI agents are reshaping both how work gets done and how content gets discovered and consumed. - Your portfolio and experience demonstrates writing that prioritizes density, utility, and a clear point of view over generic industry language or buzzwords. - Strategic KPI ownership: You've mapped content programs directly to business outcomes and can speak fluently about attribution, share of voice, and pipeline influence. Benefits - We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. - Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. - Mental Health benefits with covered therapy and coaching. - 401(k) program to help you invest in your future. - Education & learning stipend for personal growth and development. - Flexible vacation time to promote a healthy work-life blend. - Paid parental leave to support you and your family. - Company-wide recharge days each quarter. - Work from home stipend to help you succeed in a remote environment.

• Lead the development of integrated digital and content strategies that support organizational and partner goals; • Conceptualize and oversee cutting-edge digital and media campaigns, including narrative strategy and creative concepts; • Translate strategic objectives into high-impact content across platforms including video, social media, digital advertising, and email; • Lead the development of creative concepts, messaging frameworks, ad scripts, and direct-to-audience communications (including mail where applicable); • Own the end-to-end process for paid media and digital campaigns, from concept to execution to measurement; • Oversee and collaborate closely with digital vendors on paid media strategy, targeting, optimization, and performance reporting; • Establish clear KPIs and performance benchmarks, and communicate results to partners and stakeholders in clear, actionable ways; • Use data and insights to continuously optimize creative and digital strategies; • Manage and support the Creative Manager, providing mentorship, direction, and strategic guidance; • Serve as a key liaison to partner organizations, translating their goals into creative and digital strategies; • Build strong relationships with vendors, consultants, and internal teams to ensure alignment and execution excellence; • Ensure all creative and content reflects Murmuration’s values and strengthens brand identity; • Elevate the quality and impact of storytelling across campaigns and platforms; • Maintain a strong understanding of emerging digital trends, platforms, and technologies to keep campaigns innovative and relevant.

Role Description Are you a strategic storyteller who views content as a connected, high-performing ecosystem? We are looking for a Senior Manager, Content Strategy to become the master blueprint designer of our multi-channel consumer journey. In this role, you will hold the keys to our consumer content engine, architecting how written, video, and audio stories connect to drive brand trust and business growth. Sitting at the strategic center of our organization, you will translate macro business goals, product innovations, and consumer insights into a unified, high-velocity editorial roadmap. If you are a visionary planner who loves building content frameworks, exploring innovative AI-driven workflow efficiencies, and collaborating with cross-functional leaders to shape a world-class consumer experience, we want you to lead the way. What you will be doing - Content Architecture & Calendar Governance: - Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals, serving as the executive stakeholder and strategic owner of our brand podcast. - Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns. - Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces. - Design frameworks that outline how a single core content asset (e.g., a major video or guide) should be broken down into modular pieces for various marketing channels. - Content Creation: - Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution. - Mentor and lead a small, agile team of internal content writers and occasional external contractors. - Partner with the AI engineering experts to architect and implement efficiency frameworks (e.g., prompt templates, co-pilots, automated workflows) that empower content creators to efficiently scale localization, formatting variations, and distribution copies. - Cross-Functional Leadership: - Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion. - Partner with the SEO/AEO team to implement best practices that maximize organic visibility, search rankings, and long-tail traffic. - Define, maintain, and evolve our consumer-facing brand voice and style guide, ensuring consistency across all platforms and campaigns. - Analytics & Scale: - Monitor, analyze, and report on content performance KPIs (e.g., traffic, engagement, retention, and conversion rates). Qualifications - 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment (At least 1–2 years managing direct reports or contractors). - Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels. - Strong stakeholder management skills; ability to integrate needs from Product, CX, and AEO/SEO leaders into a singular roadmap. - An open and experimental mindset toward generative AI, eager to collaborate with tech partners to pilot AI tools for content planning, asset mapping, and workflow automation. - A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience. Requirements - Organizational skills with a deep understanding of marketing content systems. - Excitement about the potential of AI to scale content operational efficiency. Benefits - Competitive Compensation & Total Rewards Incentives. - Comprehensive Healthcare Coverage. - Multiple 401(k) Savings Plan Options. - Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!). - Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off, and Paid Family Leave. - Disability, Life, and Long Term Care Insurance. - Tuition Reimbursement, Student Loan Repayment, and Training & Certification Support. - Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management). - Caregiver and Mental Health Support Services.

• Support the creation of product-focused video content, including feature walkthroughs, product demos, launch content and educational videos • Assist in producing content that explains new features and products in a clear, engaging and user-friendly way • Help maintain and expand product education content, including video series such as Keeper 101 • Partner with Product, Design, Marketing and Communications teams to develop multimedia content aligned with business and brand goals • Coordinate with the design team on animation, motion graphics and visual assets to support video production • Assist with script writing, storyboarding and content planning for video and multimedia projects • Help manage content production timelines, feedback rounds and asset organization across multiple projects • Edit and refine video content to ensure consistency, clarity and quality • Support updates to existing product content as features and messaging evolve • Contribute to other product content initiatives and special projects as assigned • Leverage approved AI tools and other technology resources to improve efficiency, productivity and quality of work, in accordance with company policies and security standards