• Own the full-funnel digital demand generation strategy. • Build and deploy integrated marketing campaigns across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities. • Lead our organic search evolution. Optimize ModMed’s digital footprint not only for traditional search engines (Google, Bing) but also for Generative Engine Optimization (GEO) across modern AI-search ecosystems, conversational AI, and discovery platforms. • Oversee, audit, and expand ModMed's advanced digital marketing technology stack. • Evaluate, pilot, and scale modern AI tools to automate workflow efficiencies, hyper-personalize outreach, and optimize ad spend. • Partner closely with Creative, Content, and Product Marketing teams to integrate generative AI tools into creative production, continuous multi-variant testing, and localized landing page generation to scale variations and lift conversion rates. • Shift from reactive reporting to predictive growth. Utilize advanced data intelligence, machine learning attribution models, and behavioral data to help track MQLs, SQLs, Cost Per Acquisition (CPA), and pipeline ROI. • Socialize digital marketing strategies, AI tool roadmaps, and execution plans with executives and key organizational stakeholders to cultivate transparency and secure resource alignment. • Actively evaluate, pilot, and embed the latest marketing AI tools, prompt workflows, and automated pipeline intelligence to keep the marketing function at the absolute forefront of industry trends.

• Manage and optimize Google Business Profile listings to dominate local map packs for geographic search terms • Implement on-page and off-page local SEO strategies to improve visibility across target markets • Monitor local rankings, citations, and listing accuracy across platforms • Run geo-targeted Google Ads and Local Services Ads campaigns to capture high-intent regional leads • Manage campaign structure, bidding strategy, ad copy, and budget allocation • Continuously optimize for lead quality and cost per acquisition • Design and build landing pages with multi-step quote calculators and project estimators to qualify inbound leads • Test and optimize landing page copy, structure, and conversion elements • Ensure lead capture systems are clean, accurate, and feeding into the right workflows • Script and edit high-engagement short-form video content for Instagram Reels and TikTok • Develop a consistent content cadence that builds visibility and audience engagement • Stay current on platform trends and adapt content formats accordingly • Implement automated email and SMS workflows to generate 5-star reviews immediately upon project completion • Monitor and manage online reputation across Google and relevant review platforms • Track review volume, sentiment, and response rates • Build automated email drip sequences to keep prospects engaged during multi-month decision windows • Segment audiences and personalize messaging based on lead source, intent, and stage • Monitor open rates, click-through rates, and pipeline contribution from email • Use LinkedIn to target specific local developers, architects, and commercial real estate brokers • Build and execute ABM campaigns that generate awareness and inbound interest from high-value B2B contacts • Track outreach activity, response rates, and pipeline contribution

Role Description The Digital Engagement Lead (DEL) manages PLEJ’s digital presence, visual storytelling, email marketing, social media, website content, and digital production. Reporting to the Senior Director of Communications and Digital Engagement, this role helps ensure that PLEJ’s communications are visually compelling, accessible, timely, professional, and effective across digital channels. This position serves as PLEJ’s in-house digital communications and creative production lead. The DEL works closely with the Communications and Member Engagement Teams to convert strategy, member insights, public education materials, reports, toolkits, and rapid-response resources into effective digital products. This role is essential to strengthening PLEJ’s direct-to-audience communications, expanding the reach of member expertise, and making election administration content more understandable and accessible to members, partners, media, and public audiences. Core Responsibilities - Digital Engagement and Channel Management - Manage PLEJ’s digital communications channels (e.g. website, email marketing, social media, member portals). - Develop and maintain digital content calendars in coordination with communications and program teams. - Publish timely content across PLEJ’s digital platforms accurately, accessibly, consistently, and brand aligned. - Support audience growth and engagement across email, web, social media, and emerging digital channels. - Help identify opportunities to use digital platforms to elevate member expertise, share practical resources, and strengthen public understanding of election administration. - Graphic Design and Visual Storytelling - Design high-quality graphics, infographics, reports, toolkits, templates, presentations, social media assets, event materials, and digital publications. - Develop and maintain PLEJ’s brand guidelines and reusable templates for consistent, accessible, and professional design across reports, toolkits, presentations, social media, newsletters, events, and resources. - Translate complex election administration topics into clear, visual, accessible content. - Maintain and help evolve PLEJ’s visual identity, design standards, templates, and brand assets. - Create visual products to support member engagement, public education, media, funder, and partners. - Ensure all materials are polished, professional, accessible, and aligned with PLEJ’s nonpartisan voice. - Email Marketing and Audience Engagement - Manage PLEJ’s email marketing platform, including Mailchimp or similar tools. - Build, format, test, send, and analyze newsletters, announcements, invitations, updates, and other campaigns. - Maintain email lists, audience segmentation, templates, and quality-control processes. - Track open rates, click rates, audience growth, and engagement trends. - Recommend improvements to email content, timing, segmentation, and design based on performance data. - Website and Digital Content Production - Manage routine website updates, content publishing, landing pages, resource libraries, event pages, and digital content organization. - Coordinate with staff/vendors on website functionality, accessibility, improvements, and maintenance. - Ensure website content is current, user-friendly, accessible, and aligned with organizational priorities. - Support the development of digital resource hubs, member-facing materials, and public-facing explainers. - Help optimize content for search, usability, accessibility, and audience engagement. - Social Media and Multimedia Content - Manage PLEJ’s social media presence and help develop platform-specific content strategies. - Draft, design, schedule, and monitor social media posts across relevant platforms. - Produce short-form visual content, including recaps, explainers, event highlights, and other digital assets. - Monitor engagement and identify opportunities to improve reach, clarity, and audience connection. - Coordinate with leadership to ensure social media content supports broader narrative, media, member, and organizational priorities. - Analytics, Performance, and Continuous Improvement - Track and report digital performance across web, email, and social media. - Develop regular dashboards or summaries that help understand reach, engagement, and audience behavior. - Use analytics to recommend improvements to content, design, distribution, and audience strategy. - Test formats, subject lines, graphics, posting times, and other variables to improve performance. - Help ensure digital engagement efforts are measurable, strategic, and aligned with PLEJ’s mission/growth. - Cross-Functional Collaboration - Work closely with communications, member engagement, program, resilience, and operations teams. - Support digital and design needs for programming, briefings, reports, fundraising, and partner engagement. - Coordinate with vendors, or contractors on digital, design, web, video, or production projects as assigned. - Contribute to a culture of professionalism, accessibility, creativity, nonpartisanship, and service. - Support broader organizational efforts and collaborate across teams to meet evolving priorities, including taking on additional responsibilities as needed that contribute to PLEJ’s mission and impact. Qualifications - 5+ years of experience in digital communications, graphic design, marketing, visual communications, social media, web content management, or related work. - Strong graphic design skills and proven ability to create polished, professional, accessible visual materials. - Experience developing and managing social media content for an organization, nonprofit, or similar entity. - Experience managing email marketing platforms such as Mailchimp or similar tools. - Experience managing website content and publishing digital materials. - Strong writing, editing, proofreading, and content production skills. - Ability to manage multiple deadlines and produce high-quality work in a fast-paced environment. - Strong attention to detail and commitment to accuracy, accessibility, brand consistency, and user experience. Preferred - Experience with Canva, Adobe Creative Suite, Apple Creative Studio, Figma, WordPress, Loomly, Google Analytics, Mailchimp, or similar tools. - Experience producing reports, toolkits, infographics, presentations, short videos, or multimedia explainers. - Familiarity with accessibility standards and plain-language digital content practices. - Experience using analytics to improve digital engagement and audience growth. - Experience supporting digital communications for events, public education efforts, or member organizations. - Experience in elections, public administration, civic engagement, nonprofit, or public interest comms. Benefits - Fully covered medical, dental, vision, short-term and long-term disability, and term life insurance premiums for the employee (employee’s family may be added at employee’s expense). - Unlimited PTO. - 14 observed holidays and generous holiday schedule. - 401(k) retirement plan. Compensation & Location - Salary range: $91,983.00 – $109,906.00, commensurate with experience. - Location: Flexible, with regular travel for member convenings and national engagement (up to 30%). - PLEJ is a fully remote team. This role must be located and performed within the United States and be online and available between the hours of 9a and 5p ET, regardless of where candidate lives. - Candidates must be legally authorized to work in the United States at the time of hire.

Role Description This is an exciting opportunity for a Digital Marketing Manager to join a fast-growing and innovative team that is transforming the private aviation industry, with plenty of room to learn, grow and take the next step in your career. Duties and Responsibilities - Campaign Planning & Strategy (30%) - Translate leadership ideas into structured weekly marketing plans - Propose campaign angles, messaging, and offers - Identify growth opportunities across: - SEO - Email marketing - Paid ads (support level) - PR / backlinks - Recommend improvements based on performance data - Campaign Execution (70%) - Build and launch email campaigns (HubSpot / Klaviyo) - Set up landing pages (Webflow or similar) - Publish and optimize blog content (SEO-driven) - Assist with basic paid ads setup and coordination - Execute promotional campaigns (jet cards, memberships, etc.) - CRM & Funnel Management (nice to have) - Manage HubSpot: - Lists, workflows, lead segmentation - Lead routing and pipeline hygiene - Ensure all leads are properly tracked and assigned - Support sales pipeline flow (Pipeline A → B handoff) - Content & SEO Operations - Upload and format blog content in CMS - Optimize content using Surfer SEO or similar tools - Repurpose content into: - Emails - Social posts - Maintain internal linking and content structure - SEO/LLM Site Audits and Fixes - PR & Outreach - Submit responses via Quoted / Featured - Assist with media outreach and backlink acquisition - Track press mentions and placements - Reporting & Optimization - Produce weekly reports: - Lead volume - Conversion rates - Campaign performance - SEO/AEO results - Identify bottlenecks and recommend improvements Qualifications - At least 6 years of digital marketing experience is preferred. However, candidates with a minimum of 3 years of relevant experience may be considered depending on the strength of their profile and overall qualifications. - Strong experience with: - Google AdWords - Meta/Facebook Advertising - Paid Advertising - Email marketing platforms - CMS platforms (Webflow preferred) - Working knowledge of SEO - Strong English communication (written and verbal) - Highly organized, proactive, and execution-focused Ideal Candidate Profile - Thinks like a strategist, executes like an operator - Can take direction but also suggest better approaches - Comfortable working in a fast-paced, high-output environment - Obsessed with speed and results over perfection Important - This is not a purely strategic role and not purely administrative. - The client is specifically looking for someone who can: Plan → Execute → Analyze → Improve in a continuous cycle. Advantageous but not required - Proficient in HubSpot - Klaviyo Certification - Meta or Google Certification - Revenue Operations experience - GTM strategy experience Job Type - Contract - Full-time - Schedule: Monday to Friday, 9:00 PM - 6:00 AM Manila Time - Location: Remote - Industry: Airlines and Aviation