• Lead the development of integrated digital and content strategies that support organizational and partner goals; • Conceptualize and oversee cutting-edge digital and media campaigns, including narrative strategy and creative concepts; • Translate strategic objectives into high-impact content across platforms including video, social media, digital advertising, and email; • Lead the development of creative concepts, messaging frameworks, ad scripts, and direct-to-audience communications (including mail where applicable); • Own the end-to-end process for paid media and digital campaigns, from concept to execution to measurement; • Oversee and collaborate closely with digital vendors on paid media strategy, targeting, optimization, and performance reporting; • Establish clear KPIs and performance benchmarks, and communicate results to partners and stakeholders in clear, actionable ways; • Use data and insights to continuously optimize creative and digital strategies; • Manage and support the Creative Manager, providing mentorship, direction, and strategic guidance; • Serve as a key liaison to partner organizations, translating their goals into creative and digital strategies; • Build strong relationships with vendors, consultants, and internal teams to ensure alignment and execution excellence; • Ensure all creative and content reflects Murmuration’s values and strengthens brand identity; • Elevate the quality and impact of storytelling across campaigns and platforms; • Maintain a strong understanding of emerging digital trends, platforms, and technologies to keep campaigns innovative and relevant.

Role Description Are you a strategic storyteller who views content as a connected, high-performing ecosystem? We are looking for a Senior Manager, Content Strategy to become the master blueprint designer of our multi-channel consumer journey. In this role, you will hold the keys to our consumer content engine, architecting how written, video, and audio stories connect to drive brand trust and business growth. Sitting at the strategic center of our organization, you will translate macro business goals, product innovations, and consumer insights into a unified, high-velocity editorial roadmap. If you are a visionary planner who loves building content frameworks, exploring innovative AI-driven workflow efficiencies, and collaborating with cross-functional leaders to shape a world-class consumer experience, we want you to lead the way. What you will be doing - Content Architecture & Calendar Governance: - Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals, serving as the executive stakeholder and strategic owner of our brand podcast. - Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns. - Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces. - Design frameworks that outline how a single core content asset (e.g., a major video or guide) should be broken down into modular pieces for various marketing channels. - Content Creation: - Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution. - Mentor and lead a small, agile team of internal content writers and occasional external contractors. - Partner with the AI engineering experts to architect and implement efficiency frameworks (e.g., prompt templates, co-pilots, automated workflows) that empower content creators to efficiently scale localization, formatting variations, and distribution copies. - Cross-Functional Leadership: - Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion. - Partner with the SEO/AEO team to implement best practices that maximize organic visibility, search rankings, and long-tail traffic. - Define, maintain, and evolve our consumer-facing brand voice and style guide, ensuring consistency across all platforms and campaigns. - Analytics & Scale: - Monitor, analyze, and report on content performance KPIs (e.g., traffic, engagement, retention, and conversion rates). Qualifications - 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment (At least 1–2 years managing direct reports or contractors). - Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels. - Strong stakeholder management skills; ability to integrate needs from Product, CX, and AEO/SEO leaders into a singular roadmap. - An open and experimental mindset toward generative AI, eager to collaborate with tech partners to pilot AI tools for content planning, asset mapping, and workflow automation. - A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience. Requirements - Organizational skills with a deep understanding of marketing content systems. - Excitement about the potential of AI to scale content operational efficiency. Benefits - Competitive Compensation & Total Rewards Incentives. - Comprehensive Healthcare Coverage. - Multiple 401(k) Savings Plan Options. - Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!). - Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off, and Paid Family Leave. - Disability, Life, and Long Term Care Insurance. - Tuition Reimbursement, Student Loan Repayment, and Training & Certification Support. - Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management). - Caregiver and Mental Health Support Services.

• Support the creation of product-focused video content, including feature walkthroughs, product demos, launch content and educational videos • Assist in producing content that explains new features and products in a clear, engaging and user-friendly way • Help maintain and expand product education content, including video series such as Keeper 101 • Partner with Product, Design, Marketing and Communications teams to develop multimedia content aligned with business and brand goals • Coordinate with the design team on animation, motion graphics and visual assets to support video production • Assist with script writing, storyboarding and content planning for video and multimedia projects • Help manage content production timelines, feedback rounds and asset organization across multiple projects • Edit and refine video content to ensure consistency, clarity and quality • Support updates to existing product content as features and messaging evolve • Contribute to other product content initiatives and special projects as assigned • Leverage approved AI tools and other technology resources to improve efficiency, productivity and quality of work, in accordance with company policies and security standards

Role Description Murmuration is seeking a Senior Manager of Content and Communications Strategy to lead the development and execution of innovative, high-impact media campaigns. This leader will oversee campaign creative, digital content strategy, and performance-driven advertising in collaboration with internal teams and external partners. The ideal candidate is a strategic thinker with strong creative instincts, a track record of running successful digital campaigns, and deep experience managing both people and vendors. This role blends strategic leadership, creative development, and digital campaign execution. The Senior Manager will help shape compelling narratives, oversee the production of high-quality content, and ensure campaigns drive measurable outcomes across platforms. What You’ll Do - Digital & Creative Strategy - Lead the development of integrated digital and content strategies that support organizational and partner goals; - Conceptualize and oversee cutting-edge digital and media campaigns, including narrative strategy and creative concepts; - Translate strategic objectives into high-impact content across platforms including video, social media, digital advertising, and email; - Lead the development of creative concepts, messaging frameworks, ad scripts, and direct-to-audience communications (including mail where applicable). - Campaign Management & Performance - Own the end-to-end process for paid media and digital campaigns, from concept to execution to measurement; - Oversee and collaborate closely with digital vendors on paid media strategy, targeting, optimization, and performance reporting; - Establish clear KPIs and performance benchmarks, and communicate results to partners and stakeholders in clear, actionable ways; - Use data and insights to continuously optimize creative and digital strategies. - Team & Partner Leadership - Manage and support the Creative Manager, providing mentorship, direction, and strategic guidance; - Serve as a key liaison to partner organizations, translating their goals into creative and digital strategies; - Build strong relationships with vendors, consultants, and internal teams to ensure alignment and execution excellence. - Brand, Content, & Storytelling - Ensure all creative and content reflects Murmuration’s values and strengthens brand identity; - Elevate the quality and impact of storytelling across campaigns and platforms; - Maintain a strong understanding of emerging digital trends, platforms, and technologies to keep campaigns innovative and relevant. Qualifications - 7–10+ years of experience in content/digital strategy, creative leadership, or campaign management at an agency, political campaign, nonprofit, or mission-driven organization; - Demonstrated experience leading high-impact media campaigns with measurable results; - Proven ability to manage creative talent and external vendors effectively; - Strong portfolio of work showcasing digital storytelling, creative strategy, and performance-driven campaigns; - Deep understanding of paid media, digital platforms, content strategy, and analytics; - Excellent writing and messaging skills, with experience crafting scripts, digital content, and campaign narratives; - Strong project management skills and ability to manage multiple priorities in a fast-moving environment; - Experience translating complex data and performance metrics into clear insights for partners and stakeholders. Nice to Haves - Experience working in political, advocacy, or social impact environments; - Familiarity with modern digital organizing and persuasion tools; - Experience with polling, audience research, or message testing. Location and Compensation The Senior Manager of Content and Communications Strategy is a full-time, salaried position with a comprehensive benefits package, open to candidates anywhere in the United States. The starting salary for this position is $212,623. Benefits - Health, vision, and dental insurance with 100% of premiums covered for you and qualifying family members; - Retirement benefits with a 5% employer match; - A flexible unlimited PTO plan; - Generous paid parental leave; - Pre-tax commuter benefits; - A company laptop; - A flexible remote work environment; - A home office setup stipend for all new employees; - Monthly reimbursement for remote work expenses; - A yearly professional development fund; - Mental health and wellness benefits through Calm and Better Help; - Yearly in-person staff retreats; - A welcoming culture that celebrates diversity, equity, inclusion, and belonging.