• leads the identification and analysis of new business growth opportunities • responsible for ensuring smart, measurable growth within the national education space • serves as a critical bridge between product strategy and sales execution • oversees a team of Product Managers and collaborates cross-functionally with Sales, Marketing, and Operational teams

• Develop and implement sales activities and hit the sales targets to achieve growth and expand presence in assigned territory; • Approach and initiate API deals with potential and existing partners and support ongoing API client accounts; • Follow-up with existing partners to provide system training and identify the ways to improve the cooperation; • Build a strong, long-lasting relationship with new API partners; • Prepare, execute, and manage the commercial deals with the partners, including the execution of required document flow and technical setup; • Manage accounts until the first purchase is made; • Account management of an assigned portfolio of partners, including the first level of support; • Compliance control with commercial conditions by partners, including the payment flow; • Spend approximately 30% of your working time on business trips, including meetings with clients, industry events, and other business-related events; • Provide market & competitive environment analysis; • Provide regular comprehensive reporting through CRM and internal systems; • Take joint ownership of the API sales pipeline from qualification to signed agreement, ensuring a strong focus on closing API partnerships. • Evaluate technical and commercial readiness of prospective partners and drive them through a structured API sales cycle. • Deliver ROI-driven API value propositions tailored to partner business models, emphasizing efficiency, supply depth, and profitability. • Collaborate closely with API onboarding and technical teams to accelerate integration timelines and remove blockers that delay activation. • Track and manage KPIs specific to API deal progression, contract execution speed, and activation success rates.

• Develop and execute the business development strategy aligned with company goals, including market analysis, target client identification, and competitive positioning. • Identify new business opportunities in existing and emerging markets. • Drive strategic partnerships, joint ventures, and alliances to fuel company growth and expansion. • Establish and meet revenue and growth targets, consistently achieving company growth goals. • Develop and manage the full sales cycle, from lead generation to deal closure. • Expand existing provider partnerships to increase membership growth. • Represent the company at industry events, conferences, and client meetings to build visibility and strengthen market positioning. • Lead negotiations and structure complex deals, ensuring favorable terms for the company while maintaining strong client relationships. • Collaborate with legal and finance teams to finalize contracts and agreements. • Run due diligence processes for M&A, partnerships, etc. • Identify and lead business development efforts in new geographies. • Identify novel opportunities to expand within existing geographies, through crafting creative partnerships with providers and community organizations. • Utilize market intelligence to inform expansion strategy and tactics to drive growth. • Partner with Strategy team members to design appealing products for potential partners. • Effectively collaborate across the organization and leverage internal and external relationships to execute on organizational goals. • Perform other related responsibilities as needed.

• Identifying and pursuing new business opportunities within defined markets, product segments, and channels • Analyzing market data and research to prioritize high-potential segments and growth areas • Collaborating closely with Marketing and Sales to align on strategic business development initiatives • Prospecting and qualifying target accounts to build a strong pipeline of new business opportunities • Conducting in-depth customer research to understand business needs, challenges, and buying behaviors • Developing and supporting account plans and tailored proposals to address customer requirements • Building and maintaining relationships with prospective customers to position solutions effectively • Supporting sales execution by contributing to forecasts, tracking opportunities, and ensuring smooth handover of new accounts to Account Management