• Report to the Director of Growth and be responsible for the field marketing strategy. • Plan and execute all Ottimate events. • Strategize, plan, and execute marketing events across North America. • Create scalable sales-led and partner-led event programs. • Manage internal company events, including a major supporting role in Otticon. • Work with design and product marketing teams to create compelling event themes. • Manage event visual identity and related materials. • Oversee end-to-end logistics and solve problems in real-time. • Source and manage key event vendors and build relationships. • Analyze event performance and measure ROI. • Create pre-event prospecting lists for onsite meetings with sales.

Role Description - Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence. - Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs. - Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking. - Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences. - Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement. - Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives. - Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events. - Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up. - Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan. - Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement. - Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes. - Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market. - Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination. Qualifications - 10+ years of marketing experience, with solid hands-on experience in brand marketing and campaign execution. - 7+ years of experience in brand marketing, with a strong understanding of brand communication, campaign planning, and local market execution. - 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis. - 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support. - Proven ability to manage multiple marketing projects simultaneously and deliver high-quality execution in a fast-paced environment. - Comfortable working across both large-scale marketing initiatives and detailed day-to-day execution, with a hands-on and flexible approach. - Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication. - Native level written and verbal communication skills in Japanese, with the ability to create clear, engaging, and locally relevant marketing content. - Business-level English skills to collaborate effectively with regional and global stakeholders. - Strong coordination and project management skills, with attention to detail and the ability to manage timelines and priorities effectively. - Comfortable working cross-functionally with internal teams such as business, PR, compliance, product, and regional marketing teams. - Data-aware mindset with the ability to track performance, interpret results, and support optimization of campaigns and content. - Self-motivated, hands-on, and execution-focused, with a practical approach to problem-solving. Benefits - Shape the future with the world’s leading blockchain ecosystem. - Collaborate with world-class talent in a user-centric global organization with a flat structure. - Tackle unique, fast-paced projects with autonomy in an innovative environment. - Thrive in a results-driven workplace with opportunities for career growth and continuous learning. - Competitive salary and company benefits. - Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

• Develop lifecycle marketing strategies for assigned ecommerce client accounts • Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours • Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities • Evaluate retention program performance and recommend improvements that drive measurable growth • Serve as a strategic advisor for assigned client accounts • Lead client strategy discussions and presentations • Provide guidance on lifecycle marketing best practices and platform capabilities • Address complex strategic questions and recommend solutions that support long-term client success • Analyze lifecycle marketing performance data and translate results into actionable recommendations • Develop reporting and presentation materials that communicate performance insights and strategic opportunities • Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs • Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities • Identify potential scope risks or resource constraints and communicate recommendations to the company contact • Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution • Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives • Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices • Identify opportunities to improve program performance and execution quality

• FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. • By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace. • We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results. • A solid and innovative company with a strong market presence. • A dynamic, diverse, and multicultural work environment. • Leaders with deep market knowledge and strategic vision. • Continuous learning and development.