Shipfusion is a logistics fulfillment center based in Toronto, Ontario, Canada, whose mission is to empower ecommerce brands with the tools, technology, and exp
Field Marketing & ABM Manager
Location
United States
Posted
39 days ago
Salary
C$100K - C$110K / year
Seniority
Lead
No structured requirement data.
Job Description
Field Marketing & ABM Manager
Shipfusion
Role Description We are seeking a Field & Account-Based Marketing (ABM) Manager to help us drive a cohesive events and high-touch ABM strategy that drives growth by covering the entire lifecycle of target account activation. Reporting to the Head of Marketing, you’ll be equal parts ABM strategist and event operator, responsible for: - Building target account lists - Identifying appropriate events and activations to connect with Shipfusion’s ICP - Executing all event logistics - Developing strategic ABM outreach Success will be measured by your ability to: - Nail the pre-event hustle (connecting with target accounts before we land) - Flawless execution of day-of-event logistics - Post-event follow-up to drive pipeline growth - Build and execute segmented ABM playbooks when the event calendar is clear In this role you will develop a deep understanding of Shipfusion’s ICP to support the following activities: - Event Management - Research and identify strategic event opportunities aligned with Shipfusion’s ICP and target accounts - Develop event briefs and prime Shipfusion leadership and sales team members on proposed events, expectations, and goals - Forecast expected Leads/SQLs and calculate cost per lead and pipeline impact for each event - Collaborate with the Marketing team to develop required event assets and brainstorm event themes/approaches - Act as the single point of contact for event logistics (tickets, sponsorships, vendor coordination, scheduling meetings, etc.) - Work closely with Sales to ensure event strategies support revenue and pipeline targets - Execute effective pre- and post-event ABM outreach to maximize lead conversion - Leverage partnerships to enhance event impact - Manage and report on event budgets, including lead generation ROI per event - Account-Based Marketing - Use your understanding of Shipfusion’s ICP to build segmented target account lists for 1:1, 1:few, and 1:many outreach - Develop ABM playbooks tailored to verticals, personas, and buying stages - Build and execute personalized campaigns across various channels - Monitor and act on intent data signals to trigger timely ABM or Sales outreach - Own reporting for ABM campaign performance and contribution to SQLs - Coordinate with Sales on lead handoff and pipeline tracking Qualifications - 3–6 years of experience in field marketing, with experience in both event management and account-based marketing, ideally in B2B or ecommerce/SaaS - Detail-oriented with strong organizational, timeline, and project management skills - Extensive experience managing event and campaign budgets, negotiating contracts, and tracking ROI - Comfortable owning event logistics while thinking strategically about outcomes - Invested in building deep relationships with Sales to drive alignment on shared goals - Experienced at drafting and developing compelling copy for targeted ABM outreach sequences - Collaborative, proactive, and eager to learn in a fast-paced environment - Demonstrated experience working with ABM platforms, customer intelligence platforms, or CRM tools - Ability to travel 6-12 times per year across the U.S. Benefits - Attractive Salary and Lucrative Compensation Plan - Comprehensive Health and Dental Coverage - Generous Vacation Time (15 days of paid vacation and 5 paid wellness days) - Cutting-Edge Tech Setup (brand-new MacBook and budget for workspace peripherals) - Vibrant Company Social Events - Remote Work Opportunities - Exclusive Employee Discounts - Calm App Subscription (100% coverage) - Positive Company Culture - High Employee Retention Rates Company Description Shipfusion gives brands the best tools possible for building a successful eCommerce operation. We were founded by a team of long-time eCommerce and logistics professionals who believe retailers should be able to trust their fulfillment partners as much as their in-house team. At Shipfusion, we pride ourselves on our commitment to entrepreneurship and innovation. We are always looking for individuals who share these values and who are looking to further their careers in a unique and rapidly growing organization! Shipfusion is an equal opportunity employer committed to creating an inclusive and accessible workplace. We welcome and encourage applications from all qualified candidates. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process. Compensation Range: $100,000 — $110,000 CAD
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Title: Trade Marketing Manager - Keno Location: Brisbane, Queensland, Australia (Hybrid) Full-time Hybrid Job Description: Could this be one of those rare moments to do the best work of your career? The Lottery Corporation is Australia's largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community. We're the team who bring you Australia's favourite lottery and Keno games. For more than a century, we've been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community. Share joy, spark possibilities and join the winning team today! The Trade Marketing Manager - Keno is responsible for turning brand, product and channel priorities into impactful trade strategies that drive venue engagement, execution and performance. This role leads the delivery of trade marketing across communications, promotions, events, research and in-venue standards, ensuring alignment to business priorities and strong partner outcomes. Working closely with internal teams, suppliers and venue partners, you'll manage and optimise trade programs and assets-including EDMs, Keno Connect content, local area marketing, trade publications, expos, consumables and venue research-ensuring they are compliant, high quality and operationally effective. What you'll do - Translate brand, product and channel priorities into effective trade-facing plans that drive venue engagement, execution excellence and commercial performance - Build strong relationships with venue stakeholders to enhance engagement and in-venue execution - Manage trade content across Keno Connect, ensuring marketing assets are current, accessible and effective - Lead Local Area Marketing (LAM) initiatives, coordinating toolkits, prizing, artwork and compliance requirements - Support content delivery of engaging trade communications, including weekly emails and fortnightly EDMs aligned to Keno priorities - Support in-venue research, category reviews and customer experience initiatives to improve performance - Coordinate trade marketing activity for events, expos and venue activations, including merchandise and logistics - Manage suppliers and inventory (e.g. consumables, Orderware, BDM boot stock) to maintain service levels What you'll bring - Degree qualified in Marketing, Business, Communications or a related discipline, or equivalent relevant experience. - Minimum of 5+ years demonstrated experience in trade marketing, shopper marketing, channel marketing or a similar role. - Experience developing trade communications, marketing collateral, training materials or related content for customer-facing channels. - Experience working with external suppliers, internal stakeholders and multiple delivery partners to execute programs effectively. - Experience in a regulated, Retail, FMCG, Beverage, Hospitality or gaming environment will be highly regarded What you'll get Not only will you receive an awesome candidate experience from our caring Talent team, but you'll get a genuine feel for who we are and what it's like to be part of our team. 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If this role is of interest to you and you're ready to spark possibilities with The Lottery Corporation, but don't feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply. We're committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you. We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present. Your online safety is important to us. We'll never request payment or credit card details from you to apply for a position. If you're uncertain whether a job ad is legitimate, verify via our website before providing any details.
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