Role Description The Digital Strategist is responsible for shaping and delivering digital fundraising campaigns for our clients. The role blends digital strategy with hands-on campaign management: - Contributing to the digital strategy for assigned clients — channel mix, audience segmentation, messaging approach, and performance benchmarks. - Owning end-to-end execution of campaigns on strategy, on time, and on budget. - Managing and optimizing campaign execution (creative production, development, and delivery). This is a client-facing role. The Digital Strategist will: - Interact directly with clients to review strategy and lead campaign-related discussions. - Collaborate internally with creative, web development, media, and account management teams. - Manage relationships with external strategic partners. The Digital Strategist will report directly to the VP of Digital Services. Qualifications - 5-7 years of digital campaign management and/or digital project management experience for a digital marketing agency or in-house digital marketing team. - Experience contributing to digital strategy — channel planning, segmentation, testing roadmaps, or performance optimization. - Experience working with conservative, faith-based, and/or other mission-driven organizations is a plus. - Performance marketing and/or digital fundraising experience is highly desired. - Proven track record of building trust-based, consultative relationships with internal and external partners. Requirements - Hands-on experience leading execution of digital fundraising or direct response campaigns end-to-end. - Hands-on experience working directly within fundraising and marketing automation platforms. - Hands-on experience building digital fundraising campaign assets (emails, landing pages, donation forms, etc.). - Hands-on experience building manual and automated dashboards and other client-facing reports. - Ability to contribute to digital strategy — translating client goals, audience insight, and performance data into campaign plans and recommendations. - Experience with email marketing, SMS marketing, digital advertising, and web development. - Experience and comfort in a client-facing role with visibility across all levels of an organization. - Knowledge of direct response marketing and/or fundraising is a strong plus. - Exemplary attention to detail. - Strong written and verbal communication skills. - Ability to handle multiple projects; a resourceful self-starter who can take initiative and follow through from concept to completion. - Experience with digital platforms like Salesforce, HubSpot, Google Marketing Suite, Campaign Monitor, project management platforms like Asana and Monday, and data visualization tools like Power BI highly desirable. Benefits - Salary Range: $65,000 – 75,000 base with competitive benefits package. Location - Remote (within continental U.S.), candidates living in Eastern and Central time zones highly desirable. - Option to work out of our Raleigh offices if desired.

• Own the end-to-end marketing relationship with Marketplace sellers, serving as main marketing point of contact and focusing on strategic planning, relationship building and business growth • Analyze performance across CPC, CTR, ROAS, revenue, SOV, and visibility • Onboard Marketplace sellers into Sponsored Products and Sponsored Brands • Manage, optimize, and pace Sponsored Products & Sponsored Brands campaigns • Build high performance advertising plans that achieve measurable business & sponsored brand outcomes • Partner and educate marketplace sellers on how to effectively conduct marketing campaigns through presentations, reviews, and one-on-one support • Identify opportunities to grow Marketplace advertising revenue

• Du hast Lust auf spannende Kundenprojekte mit viel Gestaltungsspielraum? • In deiner Rolle als Senior Performance Marketing Manager*in würdest du bei uns eigenständig Kunden und Kampagnen betreuen. • Strategie & Beratung • Entwicklung ganzheitlicher Performance-Marketing-Strategien entlang der Customer Journey • Identifikation von Wachstums- und Optimierungspotenzialen für unsere Kunden • Strategische Beratung von Kunden auf Management- und Stakeholder-Ebene • Ableitung konkreter Handlungsempfehlungen aus Daten, Analysen und Marktentwicklungen • Entwicklung von Testing-, Skalierungs- und Automatisierungsstrategien • Kampagnenmanagement • Eigenverantwortliche Planung, Umsetzung und Steuerung von Kampagnen in: - Google Ads (Search, Shopping, Performance Max, Display, YouTube) • Microsoft Ads • Meta Ads (Facebook & Instagram), TikTok Ads, Pinterest Ads • Kontinuierliche Optimierung hinsichtlich Performance, Effizienz und Skalierbarkeit • Budgetplanung und Budgetverantwortung • Entwicklung von Kampagnenstrukturen und Account-Setups nach Best Practices • Tracking, Analytics & Reporting • Sicherstellung einer sauberen Datenbasis für fundierte Entscheidungen • Verständnis und Bewertung von: - Google Tag Manager - GA4 (Google Analytics 4) - Conversion Tracking - Enhanced Conversions - Consent Management • Erstellung und Weiterentwicklung von Dashboards und Reportings • Aufbereitung von Performance-Daten und Präsentation gegenüber Kunden • Arbeiten mit Reporting- und BI-Tools wie Looker Studio • Kundenbetreuung & Projektführung • Eigenständige Vorbereitung, Durchführung und Nachbereitung von Kundenmeetings • Präsentation von Ergebnissen, Strategien und Handlungsempfehlungen • Proaktive Kommunikation mit Kunden und internen Stakeholdern • Führung und Steuerung von Kundenprojekten • Aufbau langfristiger Kundenbeziehungen durch hohe Beratungsqualität

• Concept, pitch, and write high-converting copy for paid social campaigns across platforms including Meta, TikTok, LinkedIn, and emerging digital channels. • Develop compelling digital advertising copy for Responsive Display Ads, Google Ads, native advertising networks, and other performance marketing initiatives. • Create messaging that drives engagement, lead generation, brand awareness, and customer acquisition while maintaining brand consistency. • Script, storyboard, and ideate concepts for short-form video content across YouTube Shorts, Instagram Reels, TikTok, and other social platforms. • Develop high-retention hooks, compelling narratives, and strong calls-to-action designed to maximize audience engagement and conversion. • Collaborate closely with video editors and creative teams to bring concepts to life. • Write and edit high-impact marketing and sales assets including flyers, brochures, signage, pitch decks, presentations, newsletters, landing pages, and promotional materials. • Ensure consistent brand messaging and voice across all customer-facing communications. • Support broader marketing initiatives through strategic content development and campaign messaging. • Brainstorm and develop concise, attention-grabbing copy for billboards, transit advertising, experiential marketing, and physical brand activations. • Create memorable messaging that effectively communicates value propositions in limited-space environments. • Monitor social channels to identify opportunities for audience engagement and community management. • Craft witty, relevant, and on-brand responses to customer interactions and trending conversations. • Participate in real-time marketing opportunities that increase brand visibility and audience engagement. • Partner closely with designers, video editors, growth marketers, and other stakeholders to develop integrated marketing campaigns. • Contribute creative ideas during brainstorming sessions and campaign planning. • Incorporate feedback efficiently while maintaining creative quality and strategic alignment.