Title: Digital Marketing & Web Analytics Specialist Location: United States Job Description: The role: The Digital Marketing & Web Analytics Specialist plays a key role in optimizing YA’s digital presence through marketing automation, reporting, and website performance improvements. Reporting to the Web Development & Digital Marketing Manager, this role blends technical expertise with strategic thinking across SEO/SEM, analytics, marketing operations, and web publishing. The ideal candidate is a proactive problem-solver with a strong foundation in digital marketing, a passion for continuous learning, and the ability to collaborate across teams to drive measurable results. In This Role, You Will: - Monitor and analyze performance across Google Analytics, Google Ads, HubSpot, and similar tools; provide actionable insights and optimization recommendations. - Coordinate SEO/SEM efforts: apply SEO best practices to web content, contribute to keyword strategy, and work with external agencies to ensure alignment with marketing goals. - Implement tracking and attribution standards: manage UTM parameters, campaign naming conventions, and Google Tag Manager for consistent reporting. - Support marketing automation and lead management: execute email campaigns, nurture workflows in HubSpot, segmentation and list management, and prepare for Salesforce integration through data hygiene and attribution alignment. - Streamline processes and ensure compliance: identify workflow gaps, improve efficiency, and maintain brand standards across all digital assets. - Collaborate cross-functionally with design, sales, and IT teams to align digital initiatives with business objectives. - Stay current on digital marketing trends (SEO, SEM, analytics, automation, testing) and contribute to special projects or strategic initiatives. What You Bring: - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. - Professional experience in digital marketing and web analytics, including at least 2 years of hands-on work with SEO, paid search, and performance reporting. - Experience with marketing automation, campaign execution, CRM management and strategy, preferably with HubSpot and Salesforce. - Proficiency with analytics tools such as Google Analytics, Semrush, and dashboard platforms (e.g., Looker Studio). - Familiarity with CRM systems (e.g., Salesforce) and lead management processes. - Experience in web publishing and managing CMS platforms, particularly WordPress. - Knowledge of Google Tag Manager and UTM tracking implementation. - Experience creating and executing digital marketing assets, including email campaigns, social media, landing pages, and digital ad copy. - Basic experience or familiarity with front-end development (HTML/CSS). - Working knowledge of accessibility standards (e.g., WCAG). - Experience improving marketing workflows or operational processes. - Proven ability to collaborate cross-functionally with design, sales, and IT teams. - Strong writing, editing, and organizational skills; detail-oriented. - Ability to manage multiple projects in a deadline-driven environment. - Proactive and adaptable in a fast-paced digital environment. - Commitment to staying current on digital marketing trends and best practices. Who We Are: YA is an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services. Founded over 25 years ago as a property damage consulting firm, YA has expanded through organic growth and strategic acquisitions. Today, YA has over 800 professionals dedicated to excellence, partnership, and driving innovation. We Offer: - Employee-focused culture - Strong commitment to work-life balance - 100% Remote work - Flexible vacation - Paid family care/sick leave - Parental leave - Comprehensive benefits - 401k w/match Fraudulent Recruitment Alert: Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message. Job Details Job Family Marketing Pay Type Salary

• Build Simple Online Doctor's paid social capability from the ground up, starting with Meta as the primary platform • Develop creative testing frameworks, audience strategies, and campaign structures • Direct ownership of Google Ads with the goal of maximising reach and performance • Identify gaps in keyword coverage, bidding strategy, and ad copy • Run structured experiments across key funnel entry points, execute CRM campaigns, and automation sequences • Use GA4 and Looker Studio to track performance, monitor CAC, LTV, and conversion rates • Collaborate with internal teams to keep messaging and timing aligned

Title: Director, Digital Marketing & Ecommerce Growth Location: Remote Job Description: About APPLIED Adhesives: We have you covered. Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered. With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company. We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner. Come join us! The Role: The Director of Digital Marketing & eCommerce owns the company’s digital growth engine, including demand generation, website platform performance, digital customer experience, and driving revenue scalability. This position will report to the Vice President, Marketing at APPLIED Adhesives. This is a hands-on leadership role responsible for measurable outcomes across lead generation and sales-assisted digital funnels, partnering closely with Sales, Product Management, Pricing team, Business Development, Customer Service, and IT. This position will be intensely interesting to an individual who wants to be a part of a transformative and high-performing team tasked to drive significant market share growth. This is a remote role, but you must currently live in the U.S. to be considered. Key Responsibilities: - Own and execute end-to-end digital strategy aligned to revenue goals. - Lead SEO/SEM, paid media, email, retargeting, and CRO. - Build segment-specific, repeatable digital programs. - Own Shopify roadmap, UX/UI, CRO, and site performance. - Lead direction for catalogs, collections, merchandising, and technical content. - Drive B2B and hybrid buying experiences. - Develop cohesive strategy to integrate all platforms. - Expand Martech stack strategy to drive growth (Shopify, CRM, analytics, automation). - Ensure clean lead flow, attribution, and reporting. - Build dashboards tied to pipeline and revenue. - Develop roadmap to fully integrated product marketing portfolio across corporate brand assets. - Enable Sales through digital tools and workflows. - Support channel and distributor-friendly models. - Lead internal teams and external partners. - Manage budgets with ROI accountability. - Ability to educate and upskill teams on practical AI use cases without over-engineering or hype. - Establishes guardrails and best practices for AI-assisted content, analytics, and automation to protect brand voice and customer trust. - Leads change management as AI tools reshape workflows, roles, and productivity expectations. You Are Ideal for This Role If You: - Are a collaborative and strategic thinker with the ability to influence at all levels. - Have had proven success winning with suppliers. - Are someone who has a desire to be part of a transformative and high-performing team. Physical Requirements: - Must be able to remain in a stationary position. - Constantly operates a computer and other office productivity machinery. - Able to communicate information and ideas so others will understand. - Must be able to travel 10% of the time. Experience and Qualifications: - Bachelor’s degree required. - 8–12+ years digital marketing experience in the industrial chemical sector required. - Digital OMNI channel strategy experience required. - Shopify, Hubspot, & WordPress platform ownership required. - B2B demand generation and CRO expertise required. - CRM integration experience (preferable Salesforce.com) required. - Proven experience defining and operationalizing an AI strategy across digital marketing functions (content, demand generation, eCommerce, analytics, and personalization). - Ability to translate AI capabilities into business outcomes (lead conversion, CAC reduction, content velocity, SEO performance, eCommerce optimization). - Experience evaluating, selecting, and deploying AI‑powered marketing tools (e.g., content generation, A/B testing, SEO optimization, email personalization, marketing automation, recommendation engines). - Strong understanding of first‑party data strategy, model governance, and responsible AI use in customer‑facing applications. - Industrial or distribution industry experience - Shopify Plus and Salesforce - Advanced GA4 and Google Tag Manager (GTM) implementation experience - Experience with B2B eCommerce integrations (ERP, PIM, OMS) and product data governance - Proven success in scaling lifecycle marketing (nurture, onboarding, retention) in a long sales-cycle environment - Demonstrated experience leading web replatforming projects (requirements, vendor management, QA, launch) - Experience building and managing agency/partner ecosystems (paid media, SEO, creative, development) - Strong understanding of privacy, consent, and email deliverability best practices (CAN-SPAM/GDPR concepts) - Experience managing and developing teams (hiring, coaching, performance management) Why Work for Us: - Medical, Dental and Vision Benefits - 401k Match - Flexible and Team-Oriented work environment - Generous PTO policy - Tuition Reimbursement - Employee Assistance Program - Career and talent development opportunities as well as opportunities for personal growth Leading with Integrity, Collaboration, and Passion In today’s dynamic business landscape, these core values serve as the compass guiding our actions and decisions. Whether it’s demonstrating leadership, fostering collaboration, igniting passion, upholding integrity, or maintaining a relentless customer focus, these principles shape our mission, vison and values, and drive our commitment to excellence. Our Core Values: Leadership We are the leaders we wish to follow at work and in our communities. Collaborative One team delivering exceptional value and service. Passion We enthusiastically pursue excellence. Integrity We choose to be ethical and trustworthy. Relentless Customer Focus Our customers are at the heart of everything we do. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Typical work is in a climate-controlled environment requiring regular use of computer and electronic equipment. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Title: Digital Marketing Manager Location: Paris, France Type: Permanent Workplace: hybrid Category: Data Job Description: At Swile, we believe that good products can help reduce friction in daily professional life and boost employee satisfaction. Today, we provide innovative solutions in various areas such as Fintech, Travel, HR, and Employee Benefits to more than 5.5 million users in 85,000 companies in France and Brazil. We are building an ambitious marketing organisation, and we’re looking for someone who can structure, drive and scale our digital acquisition strategy. A hands-on, strategic role with real impact. Your future responsibilities Within the Acquisition team, part of the Customer Lifecycle Management (CLM) division, you will take full ownership of Swile’s SEM. Your role is both strategic and operational: you define the strategy, and you execute it. A dual hat that requires as much big-picture thinking as it does a sharp sense of execution. Your missions • Define and drive the SEM strategy. • Own the direct execution of that strategy, without agency intermediaries — you are both the architect and the operator. • Take a resolutely data-driven approach: you rely on data to make decisions and back them up. • Build a clear, actionable KPI framework to measure performance and guide trade-offs. • Manage the allocated budget with the ability to challenge it and drive its evolution. • Steer SEO initiatives in coordination with external partners. • Act as the go-to contact for the Brand team on digital acquisition topics. This role is for you if… • You have at least 7 years of experience in digital marketing, with solid expertise in SEA and strong familiarity with other SEM levers. Agency backgrounds are welcome. • You know how to build a strategic vision and translate it into a concrete action plan. • You are as comfortable with high-level thinking as you are with hands-on execution — you don’t wait for answers to come to you. • You know how to work cross-functionally, align diverse stakeholders, and bring people along with your ideas. • You enjoy challenging the status quo, questioning existing practices, and proposing new approaches. • You are proficient with Google Ads, Microsoft Ads, LinkedIn Ads and Semrush. • Your English is fluent — both written and spoken. One thing worth knowing We are in the process of structuring this role. There is no ready-made playbook: you will be a key contributor to building it. If you are looking for a well-oiled, stable environment, this is probably not the right moment. But if you want to have a real impact on the way Swile acquires its customers tomorrow, you are in the right place. What’s in it for you? • The opportunity to join an engaged team within an organisation undergoing real transformation. • A work environment that values autonomy, initiative and creativity. • A competitive salary and attractive benefits package. • Real professional development and career growth opportunities. • A role based in Paris or Montpellier, in hybrid mode.