Digital Marketing and Web Analytics Specialist
Location
Worldwide
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Digital Marketing and Web Analytics Specialist
YA Group
Title: Digital Marketing & Web Analytics Specialist Location: United States Job Description: The role: The Digital Marketing & Web Analytics Specialist plays a key role in optimizing YA’s digital presence through marketing automation, reporting, and website performance improvements. Reporting to the Web Development & Digital Marketing Manager, this role blends technical expertise with strategic thinking across SEO/SEM, analytics, marketing operations, and web publishing. The ideal candidate is a proactive problem-solver with a strong foundation in digital marketing, a passion for continuous learning, and the ability to collaborate across teams to drive measurable results. In This Role, You Will: - Monitor and analyze performance across Google Analytics, Google Ads, HubSpot, and similar tools; provide actionable insights and optimization recommendations. - Coordinate SEO/SEM efforts: apply SEO best practices to web content, contribute to keyword strategy, and work with external agencies to ensure alignment with marketing goals. - Implement tracking and attribution standards: manage UTM parameters, campaign naming conventions, and Google Tag Manager for consistent reporting. - Support marketing automation and lead management: execute email campaigns, nurture workflows in HubSpot, segmentation and list management, and prepare for Salesforce integration through data hygiene and attribution alignment. - Streamline processes and ensure compliance: identify workflow gaps, improve efficiency, and maintain brand standards across all digital assets. - Collaborate cross-functionally with design, sales, and IT teams to align digital initiatives with business objectives. - Stay current on digital marketing trends (SEO, SEM, analytics, automation, testing) and contribute to special projects or strategic initiatives. What You Bring: - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. - Professional experience in digital marketing and web analytics, including at least 2 years of hands-on work with SEO, paid search, and performance reporting. - Experience with marketing automation, campaign execution, CRM management and strategy, preferably with HubSpot and Salesforce. - Proficiency with analytics tools such as Google Analytics, Semrush, and dashboard platforms (e.g., Looker Studio). - Familiarity with CRM systems (e.g., Salesforce) and lead management processes. - Experience in web publishing and managing CMS platforms, particularly WordPress. - Knowledge of Google Tag Manager and UTM tracking implementation. - Experience creating and executing digital marketing assets, including email campaigns, social media, landing pages, and digital ad copy. - Basic experience or familiarity with front-end development (HTML/CSS). - Working knowledge of accessibility standards (e.g., WCAG). - Experience improving marketing workflows or operational processes. - Proven ability to collaborate cross-functionally with design, sales, and IT teams. - Strong writing, editing, and organizational skills; detail-oriented. - Ability to manage multiple projects in a deadline-driven environment. - Proactive and adaptable in a fast-paced digital environment. - Commitment to staying current on digital marketing trends and best practices. Who We Are: YA is an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services. Founded over 25 years ago as a property damage consulting firm, YA has expanded through organic growth and strategic acquisitions. Today, YA has over 800 professionals dedicated to excellence, partnership, and driving innovation. We Offer: - Employee-focused culture - Strong commitment to work-life balance - 100% Remote work - Flexible vacation - Paid family care/sick leave - Parental leave - Comprehensive benefits - 401k w/match Fraudulent Recruitment Alert: Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message. Job Details Job Family Marketing Pay Type Salary
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Digital Support Associate
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