Role Description Our client, a UK based company, is looking for a Senior PPC Performance Marketing Expert to join the team. This position will be remotely based in South Africa. They require a candidate with strong hands-on experience in paid digital marketing, specifically within the UK legal and immigration market. This role is focused on lead generation, conversion performance, and campaign scaling across Google Ads, Meta, and TikTok. - Plan, launch and manage high-performing Google Ads campaigns across Search, Display, Performance Max, and remarketing. - Manage Meta Ads campaigns across Facebook and Instagram with a strong focus on lead quality and conversion rate. - Build, test and optimise TikTok Ads campaigns for recruitment, legal, and professional service audiences. - Carry out keyword research, competitor analysis, search intent mapping, and audience targeting for UK legal services. - Monitor daily budgets, bidding strategies, CPL, CPA, ROAS, impression share, and campaign performance. - Set up and maintain conversion tracking through Google Tag Manager, GA4, Meta Pixel, and TikTok Pixel. - Analyse landing page performance and work with the content/design team to improve enquiry conversion rates. - Prepare clear weekly performance reports with actions, insights, and next-step recommendations. Qualifications - Minimum 5 years of hands-on PPC and performance marketing experience. - Strong practical experience with Google Ads, Meta Ads, and TikTok Ads. - Experience in the UK legal, immigration, or professional services market is strongly preferred. - Ability to personally build, manage, optimise, and scale campaigns without relying only on strategy documents. - Strong understanding of lead generation, ROI, CPL, CPA, attribution, and conversion tracking. - Confident with GA4, GTM, pixels, remarketing audiences, and campaign reporting. - Ability to work with landing pages, CRO recommendations, and lead quality feedback. - Excellent communication skills and strong ownership of campaign results. Benefits - Opportunity to work on serious UK legal and immigration service campaigns. - High-impact role with direct influence on lead generation and business growth. - Remote working arrangement depending on suitability. - Long-term opportunity for someone who can deliver measurable performance. - Work with a growing team across marketing, recruitment, and digital operations.

• We are looking for a data-driven Performance Marketing Associate to manage and optimize paid media campaigns across Google Ads, Microsoft Ads, and other global search engines and social platforms. • Your key responsibilities will include: Campaign Optimization. • Plan, execute, and optimize paid search campaigns across Google Ads, Microsoft Ads, and secondary search engines. • Develop and implement bidding strategies, audience segmentation, and A/B testing to maximize ROAS and cost efficiency. • Monitor key KPIs and make data-driven adjustments to improve CTR, conversion rates, and overall campaign performance. • Analytics & Insights. • Leverage Google Analytics, Looker Studio, and other reporting tools to track and analyze campaign performance. • Translate complex datasets into actionable insights and present findings through dashboards and reports. • Collaborate with cross-functional teams to inform strategic marketing decisions. • Client Success & Collaboration. • Serve as a point of contact for clients, ensuring their paid media strategies align with business objectives. • Provide regular performance updates , insights, and recommendations to drive continuous improvement. • Stay up to date with industry trends and platform changes to proactively identify new opportunities.

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs. • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms. • Continuously monitor performance and make data-driven optimizations to improve efficiency and results. • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth. • Manage budgets and pacing to ensure spend is aligned with performance and client expectations. • Build clear, insight-driven reports and presentations that communicate results and next steps to clients. • Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns. • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup. • Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team. • Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis. • Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time. • Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

• You take ownership of our entire performance marketing across Meta, Google, and new channels. • You manage and challenge existing agencies with the goal of gradually building in-house expertise. • You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5. • You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats. • You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential. • You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC. • You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%. • You advance our tracking and attribution setup and bring it to the next level.