Role Description We are currently looking for a motivated Virtual Assistant with expertise in performance marketing to join our client's team and take their operations to the next level. - Manage and optimize advertising campaigns across: - Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) - Walmart Connect - Meta (Facebook & Instagram) - TikTok Shop & TikTok Ads - Google Ads (Search, Shopping, YouTube, Performance Max) - Reddit Ads - Instacart Ads - Other retail media channels - Help drive growth and visibility across Faire and other marketplace platforms. - Improve TACOS, ROAS, contribution margin, and overall profitability through: - Keyword research - Bid optimization - Audience targeting - Campaign restructuring - Continuous testing of creatives, audiences, landing pages, and promotional strategies - Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly. - Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities. - Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights. - Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives. Qualifications - 3+ years managing performance marketing for eCommerce or CPG brands - Deep experience with Amazon PPC - Experience with Walmart Connect - Experience managing Meta Ads - Experience managing Google Ads and YouTube campaigns - Experience scaling TikTok Shop or TikTok Ads - Strong analytical and Excel/Google Sheets skills - Ability to interpret data and make fast decisions - Experience managing advertising budgets profitably - Experience with Reddit Ads and community-driven marketing - Experience with Instacart Ads or retail media networks - Experience working with food, beverage, or snack brands - Experience with Shopify brands - Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms - Understanding of retail velocity and omnichannel strategy - Experience with creative testing and landing page optimization Benefits - Work from home - Payment in dollars per working hour (40-hour week) - Starting salary of USD $2,200/month, with room for raises based on performance - A workplace that values its people - Professional development opportunities to grow your career - Be part of a supportive team that values your input and achievements - Referral bonus: If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients

• Manage and optimize advertising campaigns across **Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and other retail media channels** • Help drive growth and visibility across **Faire and other marketplace platforms** • Improve **TACOS, ROAS, contribution margin, and overall profitability** through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies • Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly • Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities • Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights • Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives.

Role Description Our client, a UK based company, is looking for a Senior PPC Performance Marketing Expert to join the team. This position will be remotely based in South Africa. They require a candidate with strong hands-on experience in paid digital marketing, specifically within the UK legal and immigration market. This role is focused on lead generation, conversion performance, and campaign scaling across Google Ads, Meta, and TikTok. - Plan, launch and manage high-performing Google Ads campaigns across Search, Display, Performance Max, and remarketing. - Manage Meta Ads campaigns across Facebook and Instagram with a strong focus on lead quality and conversion rate. - Build, test and optimise TikTok Ads campaigns for recruitment, legal, and professional service audiences. - Carry out keyword research, competitor analysis, search intent mapping, and audience targeting for UK legal services. - Monitor daily budgets, bidding strategies, CPL, CPA, ROAS, impression share, and campaign performance. - Set up and maintain conversion tracking through Google Tag Manager, GA4, Meta Pixel, and TikTok Pixel. - Analyse landing page performance and work with the content/design team to improve enquiry conversion rates. - Prepare clear weekly performance reports with actions, insights, and next-step recommendations. Qualifications - Minimum 5 years of hands-on PPC and performance marketing experience. - Strong practical experience with Google Ads, Meta Ads, and TikTok Ads. - Experience in the UK legal, immigration, or professional services market is strongly preferred. - Ability to personally build, manage, optimise, and scale campaigns without relying only on strategy documents. - Strong understanding of lead generation, ROI, CPL, CPA, attribution, and conversion tracking. - Confident with GA4, GTM, pixels, remarketing audiences, and campaign reporting. - Ability to work with landing pages, CRO recommendations, and lead quality feedback. - Excellent communication skills and strong ownership of campaign results. Benefits - Opportunity to work on serious UK legal and immigration service campaigns. - High-impact role with direct influence on lead generation and business growth. - Remote working arrangement depending on suitability. - Long-term opportunity for someone who can deliver measurable performance. - Work with a growing team across marketing, recruitment, and digital operations.

• We are looking for a data-driven Performance Marketing Associate to manage and optimize paid media campaigns across Google Ads, Microsoft Ads, and other global search engines and social platforms. • Your key responsibilities will include: Campaign Optimization. • Plan, execute, and optimize paid search campaigns across Google Ads, Microsoft Ads, and secondary search engines. • Develop and implement bidding strategies, audience segmentation, and A/B testing to maximize ROAS and cost efficiency. • Monitor key KPIs and make data-driven adjustments to improve CTR, conversion rates, and overall campaign performance. • Analytics & Insights. • Leverage Google Analytics, Looker Studio, and other reporting tools to track and analyze campaign performance. • Translate complex datasets into actionable insights and present findings through dashboards and reports. • Collaborate with cross-functional teams to inform strategic marketing decisions. • Client Success & Collaboration. • Serve as a point of contact for clients, ensuring their paid media strategies align with business objectives. • Provide regular performance updates , insights, and recommendations to drive continuous improvement. • Stay up to date with industry trends and platform changes to proactively identify new opportunities.