Public Relations Director, Consumer
Location
United States
Posted
6 days ago
Salary
0
Seniority
Lead
Job Description
Public Relations Director, Consumer
Interdependence
• Serve as senior lead for multiple consumer accounts, providing high-level strategy, vision, and counsel. • Build trusted partnerships with client executives, understanding business priorities and aligning PR strategies to drive impact. • Oversee integrated communications programs, including thought leadership, executive visibility, product storytelling, and industry positioning. • Anticipate challenges and provide proactive solutions to ensure long-term client success and retention. • Lead development of integrated media relations programs that secure meaningful, business-impacting coverage. • Shape executive narratives and messaging frameworks for complex technology stories. • Cultivate relationships with top-tier media outlets. • Oversee production of strategic content, including press strategies, results reports, pitch calendars, pitches, press releases, bylines, and thought leadership articles. • Manage and mentor account teams to deliver high-quality work with efficiency and precision. • Develop and execute PR strategies and press plans. • Provide direction, feedback, and guidance to ensure professional growth and career development. • Oversee team structure, workflow, and staffing allocations across multiple clients. • Contribute to business development efforts including proposal creation, presentations, and RFP responses. • Identify opportunities for organic growth within existing accounts. • Partner with senior leadership to shape best practices, improve processes, and drive overall agency excellence.
Job Requirements
- 10+ years of PR or communications experience, with significant agency experience in the consumer space.
- Proven success leading integrated communications programs for enterprise, SaaS, or AI clients.
- Deep understanding of the consumer landscape, including key media, trends, and issues shaping the industry.
- Exceptional writing, pitching, and storytelling abilities.
- Demonstrated leadership experience managing teams, budgets, and client portfolios.
- Strong presentation and client relationship-building skills.
- Strategic thinker who can translate complex technology into compelling narratives.
- Comfortable working cross-functionally in a fast-paced, all-remote environment.
Benefits
- Medical/dental/vision coverage
- Vacation/sick leave/holiday PTO
- 401(k)
- Flexible remote work options
- Summer Fridays
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