Powering a better media future for all people
Manager, Content Strategy
Location
United States
Posted
9 days ago
Salary
$78.2K - $130.4K / year
Seniority
Senior
Job Description
Manager, Content Strategy
Nielsen
• drive the strategic vision and creative direction for B2B and B2C content ecosystems • partner with external agencies and internal stakeholders to guide, review, and deliver high-converting content • architect and scale a comprehensive, persona-driven B2B content strategy • map out complex, multi-touch content lifecycles • partner with internal B2B product, sales, and marketing stakeholders • conduct testing agendas and performance analyze content metrics
Job Requirements
- 6–9 years of experience in content strategy, lifecycle marketing, or brand strategy
- Strong ability to concept, art direct, and guide copy strategy through external partners
- Proven track record of managing external agency relationships
- Deep understanding of how content needs to be adapted for different channels
- Expert-level proficiency in Google Workspace
- Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Midjourney)
Benefits
- comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- generous paid time off
- company-provided vehicle and/or discretionary incentive/bonus eligibility
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