Since 1922, USAA has offered a fully integrated array of financial services to active and former U.S. military members and their families. USAA's services inclu
Marketing Technology Enablement Senior
Location
Worldwide
Posted
16 days ago
Salary
$114.1K - $218.0K / year
Seniority
Senior
Job Description
Marketing Technology Enablement Senior
USAA
Title: Remote MarTech Enablement Senior Location: CHARLOTTE North Carolina United States Type: Full-Time Job Description: Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs. The Opportunity As a dedicated MarTech Enablement Senior, you will lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving a bold vision that ensures successful adoption and transformation across the organization. Owns and innovates the roadmap for change management and training programs, empowering teams to maximize the value of platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data 360 and other MarTech solutions. Champions a culture of learning and adaptability by designing scalable, user-centric enablement frameworks that accelerate adoption and optimize performance. Oversees the development and delivery of training programs, communication plans, and best practices to ensure seamless integration of new technologies into business workflows to drive results. Partners with senior stakeholders across marketing, technology, and operations to serve as a thought leader, inspiring teams to embrace innovation and continuously improve their technical proficiency. Ensures a streamlined, future-ready enablement strategy that evolves with industry trends and positions the organization at the forefront of marketing technology transformation. Facilitates the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members. Collaborates with internal stakeholders and partners to tackle complex and challenging problems to optimize the customers' (internal/external) experience with market offerings. Designs and drives implementation of multi-platform technology and digital solutions. Optimizes and improves existing products and experiences across delivery channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs). Employs User Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market. Develops the product strategy, vision, and goals and justifies decision-making related to the balance and mix of innovation types and investments. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position. What you'll do: - Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance. - Translates Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy. - Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.). - Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts. - Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs. - Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements. - Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities. - Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership. - Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products. - Begins to bring in “big picture” thinking and seeks to drive clarity among team and stakeholders. - Maintains and applies advanced knowledge of the Business, Technology, UX, and relevant experiences and processes, and an academic understanding of Product Management. - Serves as a resource to team members and assists with on-boarding new employees. - Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. What you have: - Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. - 6 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing. - Proven ability to effectively develop, influence, present and communicate complex concepts to cross-functional teams, non-technical users, and leadership. - Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment. - Knowledge of digital and technology strategy and delivery as it relates to roadmap development, journey mapping, competitive analysis and research, and situation analysis methods. - Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods. What sets you apart: - Proven Experience in Marketing Technology Enablement - 6+ years of experience in change management, training, and adoption programs for MarTech platforms such as Salesforce and Adobe. - Hands-On Expertise with Key Platforms - Familiarity with tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data 360 and Workfront. - Change Management Leadership - Strong background in designing and executing enterprise-wide change management strategies to drive adoption of new technologies. - Training Program Development - Experience creating and delivering scalable training programs, user guides, and enablement resources for technical and non-technical audiences. - Integration Awareness Across MarTech Ecosystem - Understanding of how enablement programs support interconnected platforms like CDP, CRM, workflow tools, and outbound marketing systems. - Stakeholder Engagement & Communication Skills - Proven ability to influence senior leaders and collaborate with cross-functional teams to align enablement initiatives with business objectives. - Measurement & Continuous Improvement - Experience defining success metrics for adoption and using data-driven insights to optimize enablement strategies. - Innovation in Enablement Practices - Ability to leverage emerging technologies (e.g., digital learning platforms, AI-driven training personalization) to enhance user experience and adoption. Compensation range: The salary range for this position is: $114,080-$218,030. USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.). Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job. Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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• Develop and execute the U.S. marketing plan — campaigns, content, events, and channel strategy • Lead the visual identity of our U.S. presence: presentations, sales collateral, social, website assets, booth design • Translate technical and clinical content into approachable, persuasive marketing material • Plan and run our presence at key compounding pharmacy conferences and industry events • Build customer stories and case studies in close partnership with our pharmacy customers • Partner with the global marketing and product teams in Helsinki to keep the brand consistent across regions • Track campaign performance and refine based on what actually moves the needle
Title: Intermediate Channel Marketing Specialist Location: Philadelphia, Pennsylvania Denver, Colorado Job Description: Job Family Marketing - General About Us At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment - one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. Who We Are We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, we're part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what's important to them. We're empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good - for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms. What We Do Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. Transamerica employs nearly 7,000 people. It's part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com. Job Description Summary Execute cross-functional marketing campaigns to support the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement]. Job Description Responsibilities - Manage digital and promotional activities related to strategy, execution and reporting. - Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral. - Participate in discussions on marketing planning, campaign development, and program execution. - Help evaluate project effectiveness using qualitative and quantitative methods. - Partner with the creative team to create marketing assets and copy for assigned campaign work. - Adhere to established processes and workflows related to end-to-end campaign strategy and execution. - Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans. Qualifications - Bachelor's degree in marketing, business, communications, or equivalent experience - Two years of experience in marketing communications, digital marketing or project management - Experience executing digital campaigns and marketing programs - Moderate understanding of traditional and digital platforms - Technical acumen - Creative thinker - Excellent communication and relationship building skills - Organizational skills and the ability to manage multiple projects in a fast-paced environment Preferred Qualifications - Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront - Financial services industry experience Working Conditions - Office Environment This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request. Compensation The Salary for this position generally ranges between $64,500.00 - $75,000.00 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company's discretion. Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration, sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship. This is a hybrid position requiring three days in office per week in one of our hub locations (list locations that are applicable). Relocation assistance will not be provided for this position. Disclaimer: Beware of fake job offers! We've been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note: - We will never request personal information such as ID or payment for equipment upfront. - Official offers are sent via DocuSign following a verbal offer-not through text or email. What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. Compensation Benefits - Competitive Pay - Bonus for Eligible Employees Benefits Package - Pension Plan - 401k Match - Employee Stock Purchase Plan - Tuition Reimbursement - Disability Insurance - Medical Insurance - Dental Insurance - Vision Insurance - Employee Discounts - Career Training & Development Opportunities Health and Work/Life Balance Benefits - Paid Time Off starting at 160 hours annually for employees in their first year of service. - Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). - Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars - Parental Leave - fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. - Adoption Assistance - Employee Assistance Program - Back-Up Care Program - PTO for Volunteer Hours - Employee Matching Gifts Program - Employee Resource Groups - Inclusion and Diversity Programs - Employee Recognition Program - Referral Bonus Programs Inclusion & Diversity We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We're thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women. To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all. Giving Back We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work. Transamerica's Parent Company Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity


